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Network Power<100 people
Roles
🔥50%
Startup Founder
💸50%
Marketing
✨50%
Business Owner
Geos
🇮🇩50%
Indonesia
Work Background
Silolona SojournsMarketing Specialist
Jul. 2023Bali, Indonesia
Gardens of the Sun | Ethical JewelryMarketing Communication Manager
Oct. 2021 - Jun. 2023Bali, IndonesiaMy main responsibility is to drive growth through marketing initiatives. I develop and implement effective content marketing and syndication strategies to increase website traffic, prepare annual marketing plans, and manage campaigns to promote new products and services. I also develop lead generation strategies to increase the customer base. To increase brand visibility, I implement successful PR strategies and manage an effective email marketing strategy to generate leads. I oversaw a website redesign project to improve user experience and navigation and established and maintained relationships with key media contacts. Furthermore, I oversaw the development of marketing materials, including social media posts. In April 2021, I was entrusted with the role of Interim Manager for our Marketing Department. Over the next few months, I implemented measures that helped to streamline the department's activities, resulting in improved efficiency. In October 2021, I was officially promoted to lead the Marketing Department. Throughout my tenure, I spearheaded initiatives that significantly contributed to the company's growth. One of my major accomplishments was implementing around 20 promotional events in 2022, which was almost 100% more promotions compared to the previous years. Another notable achievement was contributing to the development of an email marketing strategy, bringing about a 55% improvement in lessening the average newsletter monthly unsubscribe rate and a 44.4% increase in the average monthly open rate in 2022. I managed to increase the number of placed orders by 50% and improve the AOV by 6.5%. As part of my responsibilities, I optimized our blog and product pages with SEO and a user-friendly layout, collaborated with influencers to boost our brand awareness, and revamped the homepage layout to increase engagement. Lastly, I led the implementation of a plan to create quizzes based on our existing blog posts to engage and educate our customers.
Gardens of the Sun | Ethical JewelryExecutive Assistant To Chief Executive Officer
Aug. 2020 - Jun. 2023Bali, IndonesiaAs an Executive Assistant to the CEO, I provide comprehensive administrative support to ensure the efficient operation of the CEO. This includes assisting in the development of marketing and communications materials that aligned with the CEO and company's vision and mission. I manage sensitive records and documents, maintaining confidentiality, and ensuring that they are organized and easily accessible. I develop and implement systems to track progress on various projects and initiatives, keeping the CEO up-to-date on crucial deadlines and milestones. In addition, I conduct research and provided strategic analysis to assist the CEO in making informed decisions that aligned with the company's goals. Managing the CEO's calendar is a key part of my role, ensuring timely responses and follow-through. To enable the CEO to stay up-to-date on progress and make informed decisions, I developed and maintained a system for tracking projects and deadlines. In preparing for presentations, reports, and other documents for the CEO, I play a crucial role. This includes scheduling and managing executive-level meetings and ensuring that all necessary materials are prepared in advance. I am dedicated to attention to detail, which contributes to the smooth operation of the CEO and helps to ensure that the CEO is able to focus on their core responsibilities.
PyropowerPublic Relations & Communication Advisor
Sep. 2019 - Dec. 2021Delft, South Holland, NetherlandsDuring my work as a Public Relations & Communication Advisor, I had the opportunity to collaborate with the Pyropower team in Europe on a project aimed at helping small-scale farmers in Indonesia manage their organic waste sustainably and cleanly. Despite being based in Indonesia, I worked closely with the team in Europe to develop an effective marketing and public relations plan. To begin, I conducted extensive research on the target market and developed strategies to effectively communicate brand and product awareness to the target audience. This involved managing marketing and public relations content for social media channels and acting as a liaison between the project team and related parties to ensure effective communication and brand consistency. I also had the chance to work alongside a team member from Europe to conduct field research in Indonesia. Together, we coordinated with local farmers to understand their needs and challenges related to waste management. This allowed us to identify and establish partnerships with relevant stakeholders in the community and analyze project data to provide insights and recommendations to improve the effectiveness of the marketing and public relations plan. In addition, I assisted in the planning and execution of community outreach events and activities to promote the project and raise awareness. By working closely with the Pyropower team and local stakeholders, we were able to develop a successful marketing and public relations plan that effectively communicated the benefits of sustainable waste management to small-scale farmers in Indonesia.
Grand HyattMarketing Communication Officer
Dec. 2015 - Jan. 2017Greater Jakarta Area, IndonesiaAs Marketing Communications Officer, I collaborated with the Marketing Communications Manager to develop and execute the hotel's communication strategy, identifying goals, tactics, and actions to engage with our target audience. I also provided administrative support to ensure efficient workflow and maintain key relationships with media contacts. One of my key responsibilities was to respond to guest reviews and feedback on TripAdvisor, enhancing the hotel's reputation and improving guest experience. Additionally, I created press releases and maintained up-to-date content on the hotel's website, keeping our audience informed and engaged. To ensure all hotel advertising and collateral adhered to company brand standards, I updated press and customer lists, providing relevant information through monthly e-newsletters. I also maintained the hotel's photography and press release library, tracking inventory and ensuring current and accurate materials. I played a crucial role in establishing the hotel's annual marketing communications budget, assisting in determining budgets for advertising, public relations, sales promotions, and publicity. I maintained records of media and purchase expenses, agreements, contracts, and quotes, ensuring accurate and timely reporting. Finally, I provided regular Marketing Communications reports to the Director of Sales and Marketing, keeping them informed on a weekly and monthly basis. I also prepared Accrual Reports for the Finance Team, ensuring accurate accounting and financial reporting. Overall, my contributions significantly enhanced the hotel's communication and marketing efforts, ultimately driving business success.
DamcoFresh Graduate Trainee Program Damco Indonesia
Jun. 2015 - Oct. 2015Jakarta, IndonesiaAs a management trainee, my role was to assist with administrative tasks across different departments within the company, including Finance, Procurement, Customer Service, Distribution, and Supply Chain Management. This provided me with a well-rounded understanding of the logistics management process. In each department, I was given assignments to complete and was responsible for providing feedback to my supervisors on how the process could be improved. I carefully observed the logistics management processes and identified areas for improvement. To ensure that my feedback was heard, I presented my observations and assignment results, along with improvement feedback, to the top management team. This provided valuable insights into the areas where the company could make adjustments and improve their logistics management processes. Overall, my role as a management trainee allowed me to gain hands-on experience in multiple departments and contribute to the continuous improvement of the company's logistics management. It also helped me develop my communication and presentation skills, which will be valuable as I move forward in my career.
Universal Youth AlliancesLiaison Officer
Sep. 2014 - Sep. 2014Universitas IndonesiaAs the Liaison Officer for the Asia Pacific Student Forum in 2014, I was responsible for ensuring that all participants had a seamless travel experience to the event location. This involved coordinating travel arrangements for participants from their home countries or cities to the event location, ensuring that all travel plans were in order. In addition to travel coordination, I also made sure that participants were informed of the event's activities and schedules. This involved distributing detailed activity lists to each participant and ensuring that they were aware of and participating in all scheduled events. To ensure the comfort and satisfaction of all participants, I made sure that their needs related to the event were addressed correctly. This included addressing any issues or concerns that arose and providing prompt solutions to ensure that the participants were able to fully enjoy the event. Finally, I prepared an after-event report to present to the board of the committee. This report summarized the event's successes and highlighted any areas for improvement for future events. Through my efforts, I played a key role in ensuring that the Asia Pacific Student Forum was a successful and memorable event for all participants.
Archipelago International Hotels, Resorts & ResidencesPublic Relations Intern
Jun. 2014 - Sep. 2014Aston Bogor Hotel & ResortDuring my internship period as a Public Relations Intern, I had the opportunity to work closely with the Public Relations Manager and gain valuable experience in the hospitality industry. Throughout my internship, I was responsible for a range of tasks, including creating and updating content for the hotel's social media channels and website. This involved conducting research, writing engaging copy and liaising with other departments to ensure all information was accurate and up-to-date. In addition, I was tasked with creating press releases and newsletters to promote the hotel and its services. This involved collaborating with other departments to gather information, writing compelling copy and distributing the materials to targeted media outlets. I also had the opportunity to assist with executing PR activities and events, such as press conferences and media launches. This involved liaising with vendors, coordinating logistics and ensuring that all participants were well taken care of. As part of my role, I was responsible for maintaining the hotel's media relations, which included responding to travel website reviews and drafting responsive comments to maintain a positive image. I also monitored the hotel's management survey in the system and updated the customer satisfaction database in MS Excel. To ensure that guests' needs were addressed correctly, I provided thank-you letters to satisfied guests and apology letters to unsatisfied guests. I also conducted signage-checking of the hotel's promotions every month to ensure consistency and accuracy. Lastly, I assisted other colleagues in the sales team by answering phone calls and noting business inquiries. Through my internships, I gained valuable skills in public relations, customer service, and event planning, which will undoubtedly help me succeed in my future endeavors.
Archipelago International Hotels, Resorts & ResidencesSales Marketing Intern
Aug. 2013 - Aug. 2013Aston Bogor Hotel & ResortDuring my internship in the public relations department, I was fortunate to have the opportunity to assist my colleagues in the sales department as a sales intern. As part of my responsibilities, I was involved in various activities that included conducting sales calls and sales blitzes with other team members. These activities helped me to develop valuable skills in sales and marketing. In addition to sales-related activities, I also assisted with administrative work in the sales team. This included creating banquet event orders for the food and beverage team and noting inquiries from companies that were planning to have meeting arrangements in the hotel. Through these administrative tasks, I gained a better understanding of the sales process and how it relates to the overall operations of the hotel. One of my main tasks as a sales intern was to hand out the banquet event order to other related departments to ensure that the event was implemented as per the agreement between the client and the sales team. This required excellent attention to detail and communication skills, as I needed to ensure that everyone involved in the event was aware of their responsibilities and had the necessary information. Overall, my experience as a sales intern during my public relations internship was invaluable. It gave me the opportunity to gain a broader understanding of the hospitality industry and how different departments work together to provide excellent service to guests.
Universal Youth AlliancesMarketing Public Relations
Jul. 2013 - Sep. 2013Universitas IndonesiaAs the Marketing Public Relations representative for the Asia Pacific Student Forum 2013, I was entrusted with the task of producing engaging articles on various topics related to the event. These included issues such as Hunger and Poverty in developing countries, the APEC organization, and news and information related to the forum, which were to be published on the Universal Youth Alliance's Blog. In addition to my content creation responsibilities, I was also tasked with conducting marketing calls to several media outlets to secure collaborations for the event. These collaborations were essential in ensuring that the event received adequate coverage and publicity. My role demanded a high level of creativity, as well as excellent communication and networking skills to establish collaborations with media partners. Through my efforts, we were able to secure successful partnerships and generate widespread interest in the Asia Pacific Student Forum 2013 event.
Komisi Penyiaran Indonesia (KPI)Data Admin Internship
Jun. 2012 - Jul. 2012JakartaDuring my internship as a data admin, I monitored the broadcast content of various TV channels in Indonesia. My primary responsibility was to track the timing of scenes and TV advertisements that violated standard broadcasting regulations. To accomplish this task, I utilized Microsoft Excel to record and organize the data. As part of my role, I reported any violations to my supervisor on a weekly basis. It was crucial to ensure that the content aired on TV complied with the standards set by regulatory bodies to protect viewers from inappropriate and harmful material. Maintaining accurate records and reporting was key to the success of this role. By providing data to my supervisor, we were able to take necessary steps to address any violations and work towards improving the quality of content on TV. My attention to detail and ability to work efficiently helped me to fulfill this role effectively.
AFS Intercultural ProgramsHosting Division
Sep. 2009 - Sep. 2016Bogor, West Java, IndonesiaAs a member of the hosting division team for a student exchange program, I assisted in selecting foreign students and volunteers for exchange programs by arranging interviews and selecting suitable host families, organizations, and schools. I also provided administrative support to participants and coordinated logistics for a smooth exchange experience. To promote cultural integration and enhance the exchange experience, I organized activities and events for students, volunteers, and teachers. Additionally, I monitored language and cultural integration improvement, collected feedback and input from participants, and addressed complaints or issues to ensure the success of the exchange program. I provided monthly reports to the national team in Jakarta, summarizing the progress and outcomes of the program. Through my contributions, I played a key role in fostering positive cross-cultural relationships and ensuring the success of the exchange program.
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