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Work Background
Marketing Director
Laboratoire SVRMarketing Director
Nov. 2024VietnamLead total marketing strategy for Consumer & Medical Channel
Senior Brand & Trade Marketing Manager
BeiersdorfSenior Brand & Trade Marketing Manager
Jul. 2024 - Nov. 2024Ho Chi Minh City Metropolitan AreaLead Eucerin VN - both Brand & Trade Marketing (Total Offline & Online Channel)
Senior Brand & Ecommerce Manager
BeiersdorfSenior Brand & Ecommerce Manager
Oct. 2023 - Jun. 2024Ho Chi Minh City, VietnamExpand scope to lead both Branding & Ecommerce team. Awarded “Employee of the Quarter” for driving +56%growth vs Q1’23 and over-achieve 12% target. _H1’24 sale-in +51%; offtake +30%L4L _Achieve 100% target every month
Senior Brand Manager (Eucerin)
BeiersdorfSenior Brand Manager (Eucerin)
Jul. 2022 - Sep. 2023Ho Chi Minh City Metropolitan AreaLead brand strategy, digital media & IMC communication (all categories of Eucerin)
Brand Manager (Eucerin)
Beiersdorf VietnamBrand Manager (Eucerin)
Jul. 2019 - Jun. 2022HcmcA_Product Strategy: . Manage full portfolio for consumer channel. . Take lead for launching/relaunching new products in Vietnam market . Develop winning product concepts . Business analysis & pricing strategy . Build brand assets associated with premium positioning . Strong regional colaboration B_ Marketing Communications: . Lead marketing intergrated communications activities (ATL, BTL). Specialized in digital. . Improve media efficiency over time . Lead >10 agencies to deliver succesful 360 degree campaigns . Budget management & optimization
Assistant Brand Manager
Beiersdorf VietnamAssistant Brand Manager
Feb. 2017 - Jun. 2019Ho chi minh cityReport directly to Business Head since 1st day
Project Assistant
Artswork LimitedProject Assistant
Jun. 2016 - Sep. 2016Southampton, United KingdomPart time during my master course in UK. Support the delivery (in terms of advocacy, information, training, event management and administration) of two significant programmes: Artsmark and Arts Award, which are part of the organization's business plan supported by Arts Council England. Also working with Programme Manager to shape the content for the next Autumn Briefings delivery.
Copywriter & Marketing Coordinator
RMIT University VietnamCopywriter & Marketing Coordinator
Dec. 2013 - Sep. 2015HCMC• Lead key content development for campaigns, new program launches, events (print ad, publication, newsletter, PR, digital, direct marketing). • Develop creative concepts for promotional activities of RMIT events (print ad, video script). • Apply Integrated Marketing Communications (Digital, PR, offline events), have room to practice leadership & teamwork skills through projects.
Creative Writer
JWT VietnamCreative Writer
Aug. 2012 - Dec. 2013HCMC• Develop big ideas for digital campaign across platforms (creative VDO, social, PR, KOL) • Create headlines, taglines, short copy, articles, story writing & script • Hero VDO production • Being able to work under pressure and high performance in completing tasks in short time. Clients: Pepsi Co., Unilever, VIB bank, Diana, Qmobile, GSK.
Account Executive
Publicis GroupeAccount Executive
May. 2012 - Aug. 2012HCMC, VietnamProject management for Sanofi Aventis and Nestle’ launch campaign. • Sharpen analysis skill via conducting market research for TA insights & competitors understanding. . Critical thinking skills for developing communication strategy that is unique and answer businesss goals. • Enhanced problem-solving skill as finding solutions for customers’ changing business plans.
Translator
AVVRGTranslator
May. 2011 - Jun. 2011VietnamWorked as an interpreter to assist a team of Australian doctors and nurses who volunteered to provide education to medical personnel at various hospitals in HCMC. • Enhanced English skills since the work itself requires intensive communication with Australian doctors in English. • Agility & Adaptability due to diverse & changing work environment everytime the project conducted.
Marketing Coordinator
SIFE RMIT SGSMarketing Coordinator
Oct. 2010 - Mar. 2012Planned and executed various events for the organization such as environmental project, sharing culture event as well as being in charged of marketing activities.

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