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Work Background
SamsoniteProduct Owner E-commerce LATAM
Nov. 2025Chile, SantiagoOwn the LATAM e-commerce ecosystem strategy and product roadmap (20+ sites, 7 countries, 7 global brands).
Lead cross-functional collaboration across tech, marketing, commercial, logistics, analytics, and external agencies.
Drive data-informed prioritization based on conversion, revenue impact, performance, platform cost, and user friction.
Govern a hybrid headless architecture (Builder.io + Shopify Plus + Jasper PIM) ensuring scalability and operational stability.
Manage the end-to-end product lifecycle: discovery, functional definition, prioritization, QA, testing, deployment, and post-release analysis.
Define regional standards for UX, accessibility, performance, and omnichannel experience.
SamsoniteUX/UI Digital Head for E-commerce LATAM
Mar. 2024 - Oct. 2025Chile, SantiagoLed digital UX strategy and governance for 20+ e-commerce sites across LATAM.
Directed the regional transition to a headless CMS architecture, aligning business, technology, and UX.
Achieved +25% conversion improvement and −15% page load time reduction through UX, CRO, and performance initiatives.
Designed and executed the regional product roadmap, prioritizing high-impact initiatives.
Implemented QA processes, UI standards, deployment workflows, and documentation models.
SamsoniteLATAM Digital Designer for E-commerce / Product Specialist
May. 2021 - Mar. 2024Chile, SantiagoLed the regional refacing of 12 Shopify Plus sites.
Coordinated UX and information architecture across 6 countries and multiple brands.
Implemented UX research, prototyping, usability testing, and continuous optimization processes.
Contributed to front-end refactoring and structural platform improvements.
exploraDigital Marketing Designer
Sep. 2018 - Apr. 2021Chile, SantiagoDesigned digital interfaces and improved website experience and performance for a hospitality brand.
Increased website interaction by +15% through improvements in information architecture, navigation, and visual content.
Collaborated with marketing, design, and digital teams to enhance platform usability and engagement.
Road Runners ChileGraphic Designer
Sep. 2017 - Dec. 2020Chile, SantiagoDesigned brand identity assets, social media graphics, and product materials for a sports community brand.
Contributed to brand recognition growth within the running and sports segment.
Delivered remote design support and visual communication assets.
Holding GNT Chile / Viña Pagnel / Blum StudiosGraphic Designer
Apr. 2017 - Aug. 2018Chile, SantiagoDeveloped wine product lines, exported fruit packaging, and created infographic videos.
Managed technical product documentation and coordination with international suppliers and clients.
Designed websites for the winery and packaging company, improving usability and product presentation.
CJD StudioFounder / Freelance Digital Designer
Nov. 2014Chile, SantiagoLed end-to-end digital experience and branding projects across LATAM.
Delivered UX/UI design, web design, visual identity, and photography projects.
Managed client relationships, project planning, and delivery execution.
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