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Work Background
FADERCOMarketing Director
Jun. 2014AlgérieCreating & executing strategic/tactical plans to achieve departmental goals in line with the overall organisational needs. • Create a clear vision, set team and individual level goals and drive the teams cohesively to achieve them. • Deliver on various operational key performance indicators for large teams while keeping the teams motivated and with customer centric approach. • Manage large teams and people managers, create staff centric plans and focus on staff development at each level. • Manage performance issues effectively and retain talent within organisation. • Maintain a strong customer service culture by empowering the team. • Build strong and effective relationship with other areas of the business ( Production and sales Team ) • Ensure that team provide a consistently high level of service in line with our service standards • Manage all Compliance and Audit reviews to the operations / administration department • Maintain good working relationship and work closely across various • Identify and where possible modify processes to improve operational efficiency or client service levels. • Contribute to projects and business planning to identify and participate in operational efficiency improvement and continual improvement of the service model. • Develop a broad knowledge of the industry best practice in client service and an appreciation of every operational unit becoming a centre of competence for Customer Operations.
Havas MediaManaging Director
Mar. 2012 - Jan. 2014Tunisie•Develop communication strategy and media planning tactics. •Media investment management of clients under my responsibility in Tunisia and Libya. •Develop Media strategy and deployment in ATL and BTL activities. •The application and quality control procedures. •Determination and followed goals and reporting of its team. •The analysis of media marketing contexts (brands and markets) •Determination and followed goals and objectives of its reporting teams. •The development of associated services (studies / reports / efficiency / seminars) • coordinate the efforts of various departments such as legal services, finance and development Buying strategy in order to reach business objectives. • Managerial and Financial Reporting to the Head Quarter in Paris • Developping of Lybian Market with marketing Reaserch, prospecting and negotiating with local suppliers. Clients : Tunisie Telecom, Air France, Sanofi Aventis, Protek, UBCI BNP PARISBAS, Hôtels Mouradi, KIA, Hyundai, etc…
MediaComManaging Director
Jul. 2010 - Mar. 2012• Attracting new client, interact with clients, recruit employees and develop media strategies. • coordinate the efforts of various departments such as legal services, finance and development Buying strategy in order to reach business objectives. •Develop Media strategy and deployment in ATL and BTL activities. •The application and quality control procedures. •Determination and followed goals and reporting of its team. •The analysis of media marketing contexts (brands and markets) •Determination and followed goals and objectives of its reporting teams. • Managerial and Financial Reporting to the Regional Head Quarter in Dubai and internationally to Düsseldorf. Clients : P&G, Volkswagen, Samsung, Tunisian Kuwaiti Bank, Carte Insurance, etc…
MindShareExchange Manager
Jul. 2007 - Aug. 2010Tunisie• Development of media strategy for budgets under my responsibility (Nestle, Danone, Groupe Meddeb, Tunisie Telecom,) • Development of Media plans and the development of competitive reports. • Development of Digital Strategy on behalf of clients of Mindshare as Account Manager Mindshare Interaction from the 1 June 2008. • Development Internet Media plans in cooperation with local and international suppliers monitoring and reporting
Société d'Articles HygiéniquesMarketing Manager
Jan. 2006 - Jul. 2007Tunisie• Formulating, directing and coordinating marketing activities and policies to Promote products (baby Diapers, Feminine Care, Tissue) and services (Direct distribution platform), working with advertising and promoting agencies. • Identifying, Developing and Evaluating a company's strategy, based on knowledge of its objective, market characteristics, and cost and markup factoring marketing. • Directing the hiring, training, and performance evaluations of marketing and sales staff and overseeing Their daily activities. • Evaluating the financial aspects of product development: such as budgets, Expenditures, research and development appropriations, and return-on-investment and profit-loss projections. • Developing pricing strategies, balancing firm objective and customer satisfaction • Lead all Lilas research projects, Ad- Hoc researches (Brand image, customer satisfaction, customer segmentation, stores shopper demographics etc) • Brand Health & Communication Tracker (development and analysis) • understand shopper behavior and drive category insights and merchandising improvements. Brand Identity & Fact Book development • Develop the brand objectives (based on research results and customers priorities) • Review Brand Identity and Develop Brand Fact Book (cover all brand elements and customer touch points) • Develop the communications strategy to achieve the brand objectives (brand building) • Research Image & Attitude • Brand vision & Fact Book development • Review current packaging and upgrade as per the brand vision • Develop Innovation Plan - After Brand Architecture Review • Develop an annual Marketing Calendar for Roco Brand • Develop the media plan (in coordination with MEDIA & PR) • Review In-store Branding of Roco and develop Standard Branding tools for placement • Development and production of all brand communication materials ATL & BTL (TVC, Radio, trade briefs, POS, catalogues, etc)
ArganiaBrand Manager
Jun. 2005 - Dec. 2005Tunisie• Develop the brand objectives of Aquafresh (based on research results and customers priorities) • Review Brand Identity and Develop Brand Fact Book (cover all brand elements and customer touch points) • Develop the communications strategy to achieve the brand objectives (brand building) Communication planning and execution • Contribute in the development of the marketing calendar and ensure alignment with brand objectives • Development of thematic events Creative concepts (Review Creative, Copy and production of Display ads & Radio) • Sponsorship and Social responsibility development and execution. • Review Aquafresh's Media Exposure: evaluate existing channels, explore new channels, media spend analysis Vs competition, etc. • Partners Joint Marketing Activities
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