The Janssen Pharmaceutical Companies of Johnson & JohnsonProduct Line Leader, Relationship Management │ Janssen Pharmaceutical Companies
Mar. 2016 - Dec. 2018North America & EMEASteering a 10-member team and Janssen Americas Digital Marketing Solutions, I drove global product solutions for Relationship Marketing & Analytics. I synergized internal partners and external vendors around the planning, roll-out, and adoption of commercial solutions for marketing campaigns, data strategies, and analytics. ► To advance product value, extend campaign reach, and enable customer-centric marketing planning, I spearheaded the Enterprise Digital Capabilities Relationship Marketing Discovery project. Recommendations centered around instituting sector-specific strategies and plans for technology, people, and processes. ► By analyzing and implementing a new way of working for campaign management in the pharma relationship marketing group, I cut operating costs 40%, quadrupled email campaign output, strengthened compliance, and drove platform uptime to 99%. ► I seized the opportunity to build a comprehensive digital dashboard for marketing effectiveness that spanned all areas of Janssen’s digital analytics. The dashboard saved more than $1M annually, accelerated analysis, and enabled better-informed decisions through a full view of performance across all digital channels. ► Enabling the sharing of information between data sources across all channels, I headed the deployment of Google Tag Manager across the Fusion Platform websites, designed an operational framework, and built a playbook for markets and brands. ► Elected to represent North America on the Women's Leadership & Inclusion (WLI) J&J Technology Steering Committee, I relaunched the program within Pharma IT and pioneered an engagement platform for women to collaborate, communicate, and support one another.