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Work Background
Fractional Brand & Strategy Lead / Creative Director
Independent CreativeFractional Brand & Strategy Lead / Creative Director
Jan. 2012Fort Smith, Arkansas AreaI work with brands and agencies that need a strategic creative partner—without hiring full-time. I help businesses launch smarter, clarify their brand, and make better creative decisions that drive results. Highlights: • Led Goodyear’s rebrand from Wingfoot to Goodyear Commercial Tire across 200+ locations • Directed national campaigns for clients in QSR, finance, and trucking • Managed video and content production for major trade shows and launches • Served as a brand advisor and creative guide for internal marketing teams What I bring: • Brand positioning and message development • Creative campaign oversight and consulting • Content strategy and video direction • Sales enablement and B2B marketing support • Team mentorship and leadership coaching
Creative Director
Williams/Crawford & AssociatesCreative Director
Sep. 1993 - Jan. 2012Led brand development, video production, and multi-channel marketing campaigns for national and global clients. • Video Production & Content Creation – Directed and produced national TV commercials, online video ads, and branded content. • Trade Show & Event Branding – Created booth designs, promotional materials, and video experiences for major industry expos. • Brand Strategy & Creative Messaging – Developed branding, taglines, and advertising campaigns across print, digital, and broadcast media. • Team Leadership & Mentorship – Built and managed a high-performing creative team, mentoring designers, writers, and video editors. • Multi-Platform Marketing – Executed campaigns integrating digital, social media, direct mail, and experiential marketing.
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