Williams/Crawford & AssociatesCreative Director
Sep. 1993 - Jan. 2012Led brand development, video production, and multi-channel marketing campaigns for national and global clients. • Video Production & Content Creation – Directed and produced national TV commercials, online video ads, and branded content. • Trade Show & Event Branding – Created booth designs, promotional materials, and video experiences for major industry expos. • Brand Strategy & Creative Messaging – Developed branding, taglines, and advertising campaigns across print, digital, and broadcast media. • Team Leadership & Mentorship – Built and managed a high-performing creative team, mentoring designers, writers, and video editors. • Multi-Platform Marketing – Executed campaigns integrating digital, social media, direct mail, and experiential marketing.