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Work Background
Hawk Health DigitalFounder
Feb. 2020Sydney, New South Wales, AustraliaFounder of FocusHawk Digital, a small business marketing agency that follows a philosophy of Essentialism and the benefits of achieving more with less. At FocusHawk, the emphasis is on data-driven marketing strategy, implemented with creative flair and optimised through careful consideration of results. Our focus is on unlocking small business growth by identifying a handful of tactics that are the most likely to achieve the greatest results. At a time when marketing channels are constantly growing and evolving, we are championing the philosophy of less is more.
Konnect LearningHead of Marketing
Apr. 2018 - Mar. 2020Sydney, AustraliaAchievements - 400% ROI across all marketing activities in a calendar year - 5:1 return across social media - Oversaw marketing activities that directly generated approximately 80% of total company revenue - Increased go-to-market time by 20% on all campaigns - Generated over 2,900 leads via social media in 5 months - Led the implementation of Salesforce Sales Cloud and Marketing Cloud products - Developed and implemented brand guidelines, both written and visual, for three brand entities - Created and launched a new content marketing strategy - Worked with developers to create a custom e-commerce solution - Led the scoping and implementation of an online, paid membership portal
imagesevenAccount Manager
Jan. 2016 - Apr. 2018Sydney, Australia
imagesevenMarcom Support Specialist
Jun. 2015 - Dec. 2015Sydney, Australia
Aussie SupplementsRetail Store Manager
Jan. 2015 - Jun. 2015Wollongong
QubeStevedore
Sep. 2010 - Jan. 2015Port Kembla
Delaware North, Australia & New ZealandFood and Beverage Attendant
Jan. 2009 - Dec. 2010Wollongong
Jamberoo Action ParkRide Attendant
Jan. 2007 - Dec. 2010Jamberoo- High responsibility for customer service and safety - General maintenance and cleaning duties for various rides and attractions - Responsible for informal training new and current employees across various roles and functions
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