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Work Background
La Jolla GroupChief Commercial Officer (CCO)
Apr. 2024Chief Commercial Officer | Driving Revenue Growth, Market Expansion & Brand Strategy As Chief Commercial Officer at La Jolla Group (LJG), I lead the commercial strategy for a diverse portfolio of brands, including O’Neill, Voyager, Hang Ten, Mountain Khakis, PSD Underwear, and Sol Angeles. LJG is a multi-brand operator with a proven track record in launching, scaling, and investing in consumer businesses. My role focuses on driving revenue, expanding market reach, and strengthening brand positioning in an ever-evolving landscape. 🔹 What I Do:
✔ Revenue Growth – Identifying new business opportunities, optimizing sales channels, and driving top-line expansion.
✔ Strategic Partnerships – Developing key relationships to amplify brand presence and maximize market penetration.
✔ Cross-Functional Leadership – Aligning teams across operations, supply chain, and finance to execute commercial initiatives.
✔ Brand & Marketing Activation – Overseeing campaigns and promotions that enhance consumer engagement.
✔ Data-Driven Strategy – Partnering with finance and brand leadership to analyze performance, forecast trends, and refine strategy.
✔ Continuous Optimization – Improving commercial processes, tools, and systems to enhance efficiency and scalability. I thrive in fast-paced environments where innovation meets execution. Passionate about mentoring teams, building high-performance cultures, and delivering measurable results, I’m committed to leading brands that inspire, engage, and grow.
Mountain KhakisPresident
Sep. 2018 - Apr. 2024Charlotte, North Carolina AreaBrought in to lead a full-scale turnaround at Mountain Khakis, replacing the founder and refocusing the business on profitability, operational efficiency, and brand alignment. Led a transformation across supply chain, product development, digital strategy, and financial health—building a more resilient and scalable business. Key Achievements:
✅ Supply Chain Overhaul – Relocated and diversified sourcing to mitigate trade war risks while strengthening sustainable factory partnerships.
✅ Product Innovation – Restructured merchandising and design, modernized fits, and brought product development in-house for better cohesion.
✅ E-Commerce Acceleration – Migrated to Shopify+, eliminated costly third-party consultants, and built an internal team to own digital strategy.
✅ Data-Driven Marketing – Implemented Lexer CDP to drive personalized marketing and deepen customer relationships.
✅ Financial Transformation – Revamped FP&A, optimized inventory for 3x stock turn improvement, and significantly reduced corporate debt.
✅ Crisis Leadership – Successfully navigated the company through the challenges of the COVID-19 pandemic.
BillabongVice President - International Development
Oct. 2015 - Sep. 2018Orange County, California AreaHired by the CEO to accelerate Billabong’s global turnaround, contributing to the execution of the Seven-Point Plan while driving international expansion, brand growth, and operational efficiency. My role evolved to encompass global strategy, market development, and leadership of key subsidiaries and brands. Key Achievements:
🌍 Global Integration – Standardized processes across regions, reducing fragmentation and improving operational efficiency for Billabong’s 10-brand portfolio.
📊 Strategic Market Expansion – Partnered with Brand Leaders, GMs, and local partners to develop global, regional, and country-specific strategic plans.
🇧🇷 Brazilian Turnaround – Led Brazil’s subsidiary alongside our Country GM, driving profitability and operational success through a focused turnaround strategy.
🇨🇱 South America Growth – Launched RVCA in Chile and accelerated Billabong & Element brand performance with our distribution partner.
🏄♂️ Emerging Brands Leadership – Oversaw Von Zipper, Xcel, and Sector 9, working directly with Brand Presidents to enhance their market impact and profitability.
🛹 M&A & Divestiture – Led corporate M&A efforts, including the successful divestiture of Sector 9 Skateboards.
📢 Executive & Board Engagement – Regularly presented updates to the Board of Directors and Shareholders AGM, shaping corporate strategy and reporting.
🤝 Boardriders Integration – Played a key role in the post-merger integration following Billabong’s privatization and acquisition by Boardriders. This experience deepened my expertise in global brand strategy, operational transformation, and international market expansion, positioning brands for long-term success in competitive environments.
Fox Head, Inc.General Manager - International
May. 2012 - Oct. 2015Orange County, California Area🦊 Hired by the CFO, I relocated back to Southern California from Singapore to lead International Business, reporting directly to the CEO. I effectively replaced a Fox family member in this role.
🌏 Responsible for Latin America and Asia Pacific, while working closely with the European team. Full P&L ownership, driving revenue growth, and building a detailed five-year strategic & financial plan.
🏆 Hired, developed, and led a high-performing international team, delivering +200% revenue growth in three years—profitably and sustainably.
🚴♂️ Partnered with global and regional product teams to develop market-specific products for emerging markets.
📑 Led the development of international processes, including distributor guides, contracts, and trademarks, in collaboration with the legal team.
🔥 Launched an anti-counterfeit program that delivered exceptional results.
🇧🇷 Navigated a complex situation in Brazil and established a new licensee.
🌎 Redesigned distribution in Mexico, Central America, Ecuador, Colombia, Venezuela, Brazil, Argentina, Chile, Peru, the Philippines, Malaysia, Singapore, Hong Kong, China, and beyond.
🇦🇺 Extended key partnerships in Australia and New Zealand, strengthening market positioning.
🏁 Expanded brand presence in Argentina, including securing a title sponsorship for a major motorsports event.
🏙 Developed an international retail format and opened stores across multiple global markets.
🦊 Served on the deal team that led the successful sale of Fox to Altamont Capital Partners.
QuiksilverGeneral Manager - South Asia
Jun. 2010 - May. 2012Singapore🏄 General Manager, South Asia – DC Shoes & Quiksilver 🌏 Led Quiksilver’s subsidiary in Singapore and served as General Manager for the DC Shoes brand in South Asia, reporting directly to the CEO.
🏢 Established and built Quiksilver’s regional office in Singapore, creating corporate tax efficiencies in partnership with Singapore’s Economic Development Board.
📈 Drove three consecutive years of 100% year-over-year revenue growth for DC Shoes, expanding the brand’s presence across South Asia.
🛍 Opened 41 DC Shoes retail locations, including company-owned stores, licensed outlets, and franchise operations.
💻 Helped shape Quiksilver’s regional E-Commerce strategy, working closely with the Group CIO to optimize digital expansion.
🔄 Centralized regional management of the DC Shoes brand, improving operational efficiency and brand alignment.
DC Shoes, IncSales Director - Asia Pacific
Sep. 2003 - Aug. 2010Greater San Diego Area🌏 Joined DC Shoes in 2003 and played a key role in the brand’s integration following its 2004 acquisition by Quiksilver, Inc.
📈 Promoted to Sales Director for Asia Pacific in 2006, leading growth and market expansion across the region.
✈️ Relocated to San Diego in 2007 to take on a global leadership role, becoming part of the Global Management Team, a group of 16 executives guiding the company’s strategic direction.
📊 Selected for a 12-person Lean Six Sigma team, driving business efficiencies through an 18-month process optimization initiative.
🚚 Helped establish a 3PL in Hong Kong, working as part of a 5-person team to streamline the supply chain for Distributors across Asia Pacific.
🔄 At the end of my tenure, I was promoted to General Manager and relocated to Indonesia—then later to Singapore—to lead Quiksilver’s regional operations.
The ShopArtist Manager - Music
Jan. 2001 - Dec. 2003Sydney, Australia
Big Beat AustraliaMarketing & Promotions Manager
Jan. 1999 - Dec. 2001Sydney, Australia
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