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Work Background
Chronic Guru FarmsBanking & Business Development
Feb. 2023Greater Orlando, Florida, United StatesI'm responsible to help, maintain, & create a 5 star customer experience! Engagements both online and in our retail consumption lounges. Banking, Finance, Strategic Partners, & Corporate Growth of our National Brand.
Central Garden & PetContract Consulting
Sep. 2019 - Jun. 2024Randolph, Vermont, United States• Exclusive Agreement to oversee New Product Innovation, Next Generation Dispensing, Custom Formulation, Product Development, and Packaging for multiple new product SKUs in the Pet Industry for manufactured goods • Managed a team of 38 people including Senior Executives, Senior Project Managers, Product Engineers, and Designers • Providing a complete turnkey solution, under a multi-year project, across eight different departments in a very competitive Fortune 500 organization/environment, focused on consumer products • Able to explain the neurological and physiological differences between active ingredients and other specialty differentiators in their goal for custom formulated products • Executed and developed to be 100% unique, and not able to be replicated by other competitors
Diverse BiotechPresident
Aug. 2017 - Jul. 2019Orlando, Florida AreaPresident – Co-Founder
Diverse Biotech is a Hematology & Oncology biotech cancer drugmaker that produces cannabinoid formulations to combat specific types of cancers including Brain, Breast, Gastrointestinal, Blood, and Skin. My responsibilities included design and implementation of revenue models, as pharmaceutical research is extensive and expensive. It also included building, planning, and launching the genomics division “DiverseDNA” which conducted buccal swab collection for lab diagnostics of hereditary cancer, pharmacogenomics, toxicology, and other testing conducted on patients, with average revenue of thousands of dollars per patient.
ExactisExcutive Vice President
Sep. 2015 - Apr. 2016Orlando, Florida AreaExactis is about being proficient in: Precision! We are exact in everything we do, it is our goal, mission, desire, and how we approach business. As Executive Vice President of Exactis, I'm able to implement state of the art revenue based data applications, which translates into constant innovation under a solid roof of deliverable technology. They range from mobile append services, behavioral intent based data service, and digital ad stack optimizations which provide 200% growth to website owners under CPM based revenue. When we complete an ad stack audit, most of the time website owners do not know they are aware of the money until we show them what’s missing. Exact Ad also has an extremely advanced "Behavioral Intent Ad Serving" division for Advertisers; which is totally unique in its capabilities. Exactis can identify: who on what device, clicked on what link, under what keyword, and consumed how many page views of content to that topic. This allows us to identify a person, to a device, on a website, under what reason (keyword) and view the content to which that individual consumed. Actually understanding the full intent of a user, in order to match the audience to a defined ad campaign. Thus, we can tell it was Jenn, on her iPad, searching for a 2014 Honda Accord down to the zip plus 4 match. We can see the websites she went to, the keywords she used, and the content she consumed to make her decisions. As you would imagine being able to produce this information is hugely valuable to any business. We are also very precise in the people we allow to see it. As an advertiser it formulates your entire ad buy strategy of placing the what, on where, during when, to who, and why. Our ability to deliver a digital ad to “Jenn” which is matched from her exact intent behavior directly related to the 2014 Honda Accord she is looking to drive. These abilities are keyword agnostic and can be done for any consumer or business vertical.
M2TalkManaging Partner
Oct. 2012 - Apr. 2015Maitland Florida
KlickthruCo Founder
Jul. 2010 - Aug. 2016Greater Los Angeles Area, Orlando FloridaOur Ad Serving Technology & Social Toolbar designed for Website Publishers provides an immediate increase to revenue and retention of users. Cost per Click based, we produce an average of 200% higher yield over Google Ad-sense. Full engagement tools that wrap video, content, and ads into one environment! The IAB said "we need to come up with a category just for you guys"!
M2 Mobile WorldwideManaging Partner
Jan. 2008 - Dec. 2013
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