Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
SMCP – Sandro, Maje, Claudie Pierlot, FursacCustomer Relationship Management Specialist
Oct. 2024New York City Metropolitan Area• Conducted in-store trainings on CRM Retail KPIs to improve client engagement and data capture performance
• Managed end-to-end CRM campaigns, including lapse customer reactivation and loyalty initiatives
• Oversaw VIP client strategy and personalized communications to enhance retention and sales
• Acted as Clienteling Pilot Manager, supporting store teams with new clienteling tools and best practices
• Collaborated closely with HQ teams to align regional strategy with global objectives
• Hands-on experience with ESP platforms, Salesforce, and Heroku
• Produced detailed CRM performance reports and insights using Tableau and GA4
• Presented regular updates and strategic recommendations to HQ, VP, and Global Director
SMCP – Sandro, Maje, Claudie Pierlot, FursacCustomer Relationship Management Coordinator
Nov. 2022 - Oct. 2024New York City Metropolitan AreaAs a global leader in ready-to-wear fashion and accessories, SMCP (Sandro, Maje, Claudie Pierlot & De Fursac) inspires Parisian Elegance around the world.
• Execute the North America email marketing calendar for promotional & editorial email content as well as support US & Canada retail outreach moments.
• Implement trigger email strategies, including welcome email series, birthday & loyalty triggers.
• Develop the SMS strategy to complement email campaigns.
• Upload, set up, and test email campaigns to ensure an error-free and optimal user experience.
• Schedule email campaigns tailored to E-commerce and Stores databases via targeted journeys, adapted to each email's specifics (gender, geography, and offer eligibility).
• Collaborate with the E-commerce team to ensure a seamless user experience aligned with the website.
• Provide daily, weekly, and monthly email performance reports, making recommendations and adjustments as needed. Using Google Analytics (360 & GA4), Selligent report and Salesforce Analytics.
• Develop a consistent email AB testing strategy to drive incremental revenue and improve email performance (send times, dates, subject lines, etc.).
• Support the CRM Manager with weekly email creative briefs and copy in collaboration with the Marketing department.
• Work closely with headquarters to ensure alignment with the global strategy.
• Utilize bilingual skills daily to facilitate communication and collaboration.
• Manage the Gift With Purchase (GWP) strategy for our retail stores.
• Assist in managing the Customer Service intern in resolving retail & digital issues.
• Support the CRM Manager in analyzing weekly and monthly NPS scores & customer satisfaction surveys.
• Implement a loyalty gifting program to drive customer retention & build loyalty.
SMCP – Sandro, Maje, Claudie Pierlot, FursacE-commerce and CRM Assistant
Jul. 2022 - Nov. 2022New York City Metropolitan Area
PVH Corp.Marketing Assistant for Calvin Klein and Tommy Hilfiger
Apr. 2021 - Aug. 2021Paris, Île-de-France, FrancePVH is an American clothing company that owns Calvin Klein, Tommy Hilfiger and Nike Underwear.
I assisted the Marketing team of PVH France on these projects:
• Coordination and creation of 360° communication supports (newsletter, social media, POS) for retail stores, franchises and independents stores
• Writing of creative briefs and support for the creation of multiple communication supports
• Participation in the recommendation of the new annual marketing plan
• Event management of several store openings
• Writing and development of a monthly newsletter for the group's employees (1,600 recipients)
• Development of marketing tools for franchises
• Organization and coordination of activations for the retail
• Reporting to the head office at Amsterdam
PwCMarketing and Communication Assistant
Oct. 2020 - Mar. 2021LuxembourgPricewaterhouseCoopers ranks as the second-largest professional services network in the world and is one of the Big Four accounting firms.
I helped the M&C team of PwC Luxembourg on these missions:
• Project management (e.g Flash News)
• Daily Press Review
• Contributed both in terms of content and design, to the creation of new tools and M&C materials (e.g brochures)
• Managed the stock of publications (order, quality control, dispatching). Facilitated the preparation of M&C plans, analyse and share market conditions and competitor information on all M&C dimensions
Sunnylife (Australia, USA, UK, EU)Sales and PR Assistant
Jun. 2019 - Sep. 2019London, United KingdomSunnylife is the world's leading summer lifestyle brand to enjoy life under the sun.
I helped the sales team with daily tasks:
• Contact the PR agency
• Contact with customers, media, and influencers
• Merchandising the showroom
• Stocks: manage the stocks and order products if needed
• Research about new potential customers in France
• Analyze the performance of Sunnylife’s pop-up store in John Lewis with figures
I worked as a seller at Sunnylife’s pop up store in John Lewis:
• Advice customers about Sunnylife’s products
• Merchandise the pop-up store and other Sunnylife products present in the store on other levels
• Manage the stocks needed in John Lewis
I worked as a seller for Sunnylife in Maison & Objet trade show in Paris:
• Advice and sell to international and French customers
• Translate French to English for my colleagues and English to French for local customers
• Use of the app Peronni to sell the products
• Presentation of the brand for new potential customers
• Merchandising of the stand
The Store Hong KongE-commerce and Marketing Intern
Jun. 2017 - Dec. 2017Hong KongThe STORE sells online and offline diverse international brands of organic products.
I worked as an e-commerce intern:
• Organized and updated the startup website, using Shopify
• Wrote SEO with the help of Google Adword, SERP Checker, and SEO Site Checkup
• Improved the quality of the products' images on the website with Illustrator and Photoshop
• Improved the website and gave recommendations by using Google Analytics
I worked as a marketing intern:
• Managed social media ( Instagram, Facebook, LinkedIn, Pinterest)
• Created posts for social media with Canva and Illustrator
• Looked for new brands and new products
• Helped to organize events
• Taking part in brainstorming.
• Helped with the branding of the startup (e.g creation of the new logo)
• Benchmark
My tasks related to stock management:
• Managed the stocks both online and offline
• Made inventories in the store located in Central Hong Kong and the warehouse
My tasks related to labels:
• Made sure the labels were updated to Hong Kong's rules (most of the products were from the USA, thus the legislation is different on what can appear on the products and what cannot)
• Created new labels on Illustrator in compliance with Hong Kong legislation
• Took measurements on the products to make the labels fit perfectly
IKKSSeller
Jul. 2014 - May. 2017Région de Grenoble, France
Intch is a Professional Networking App for the Future of WorkSee more people like Rose on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
165124 people
15
Business Development Manager @ Lewis Stevenson Office Solutions
15
Brand Management/ Communications/ Art Direction
22
Senior Regional Sales Director @ Safe Haven Security