Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Fractional Head of Sales, Marketing + Operations
Holistic Spirits Co.Fractional Head of Sales, Marketing + Operations
Jun. 2022 - Mar. 2024Austin, Texas Metropolitan AreaLed the national launch of Woody Harrelson's line of spirits; Origin Holistic Vodka + Harmony Gin. - Grew distribution to 18 states in 1.5 years + nationwide e-comm w/ Reserve Bar + Speakeasy - Increased brand awareness via events like Aspen Wine & Food, Bar Convent Brooklyn and WSWA. - Collaborated with internal team + external agencies (PR, Marketing, etc.) - Developed Trade & Field Marketing Strategies - Trained and lead field sales + events team - Created promotional + POS materials - Ensured compliance
Project Manager
Holistic Spirits Co.Project Manager
Jun. 2021 - Jun. 2022Austin, Texas Metropolitan Area
Retention Marketing Director
Brand CaffeineRetention Marketing Director
Jun. 2019 - Jan. 2025I lead retention marketing strategies that drive loyalty, maximize customer lifetime value, and fuel revenue growth for eCommerce and DTC brands. By guiding a team of specialists and leveraging tools like Klaviyo and Shopify, I oversee the execution of high-converting email and SMS campaigns, advanced segmentation, and lifecycle automations — all designed to deliver personalized customer experiences that scale and stick.
Retention Marketing + E-Commerce Management
Email Like A GirlRetention Marketing + E-Commerce Management
Apr. 2019United StatesI help B2B/B2C, wholesale, and e-commerce brands in the beauty, wellness, and lifestyle space grow smarter — not louder. From retention marketing to full e-commerce management, I create strategies that drive sustainable revenue and build loyal customer relationships. Specializing in Shopify + Klaivyo. Key Wins: ✦ Grew revenue 5X in 7 months ($20K/week) ✦ Increased email open rates by 104% and clicks by 23% with targeted segmentation ✦ Boosted automation performance: +246% placed order rates, +210% clicks ✦ Black Friday? +78% in attributed revenue, +168% placed orders via optimized campaigns ✦ Slashed spam rates by 73%, restoring deliverability and ROI I blend strategy, storytelling, and data to create retention ecosystems that work across email, SMS, and lifecycle automation. No fluff — just results that stick.
Director of Partnerships + Innovation
Texas Beauty LabsDirector of Partnerships + Innovation
Sep. 2017 - Jan. 2019Austin, Texas Area
Program Manager
CratejoyProgram Manager
Feb. 2017 - Sep. 2017Austin, Texas
Brand Director
Beauty Box 5 & LileeBrand Director
Mar. 2015 - Jan. 2017Austin, Texas Areahttps://www.instagram.com/beautybox5/ https://www.instagram.com/lilee/
Head of Partnerships
Beauty Box 5 + LileeHead of Partnerships
Aug. 2014 - Mar. 2015Austin, Texas
Regional Sales Manager
MIRABELLA BEAUTY Regional Sales Manager
Apr. 2011 - Aug. 2014
Field Sales Specialist
Urban Decay CosmeticsField Sales Specialist
May. 2008 - Sep. 2009Texas, United States
Regional Account Manager
Sugar BrandRegional Account Manager
Mar. 2006 - Oct. 2008
National Account Manager
bosciaNational Account Manager
Jan. 2005 - Dec. 2005
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
📝
Get Recommended to New Customers
👋
Connect with Like-Minded People
💸
Raise Capital
🚀
Find a side project
😎
Reach Top Niche Experts
⚡
Find Jobs on a Hidden Market
💼
Find a Perfect Co-Founder
🙌
Find a Trusted Mentor
🤝
Hire Top Global Professionals
See more people like Felicity on Intch
Marketing
1476882 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
MarketingAffiliate Marketing
111705 people
19
Communications Professional, Digital Content Creator
16
Business Analyst @ Empress Luxe Consulting, LLC.
17
Office Manager & Jack of all Trades