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Work Background
Digital by AlexBusiness Owner
Apr. 2020Sacramento, California, United StatesProviding social media management, email marketing, web design, and consulting services to clients in the United States.
Regusci WineryDigital Marketing Manager
Apr. 2019 - Apr. 2021Napa, CACorrected lagging e-commerce sales by outperforming expectations for improvements with an 82% increase in Q4 sales in 2019 and a 112% increase in 2020. Utilized segmentation strategies and effective project management for e-commerce growth. Increased social media followers to strengthen Regusci Winery's online brand presence. Planned and designed promotional materials across various platforms including both digital and pre-flight print production for wine labels.
Laurel Burch StudiosOperations & Marketing Manager
Nov. 2017 - Apr. 2019Berkeley, CAManaged all email and social media marketing efforts, coordinated events, merchandised the online store, and initiated key website improvements resulting in $120K e-commerce growth in 2018. Implemented several new integral softwares including Salesforce, Google Suite, and Royalty Zone, resulting in new licensing partnerships and over $50K in licensing revenue. Led creative brochure print production projects from conception to printed final products, and supervised the procurement and fulfillment employees.
Excel Packaging Corp.Marketing Coordinator
May. 2016 - Nov. 2017Irvine, CaliforniaSuccessfully coordinated amongst customers and South Korean production team to deliver flexible packaging products for the pet food industry. Provided comprehensive oversight of art approval, customer inquiries, and order details. Implemented efficient artwork approval process and conducted internal reviews. Optimized workflow efficiency by implementing process boundaries between Sales and Customer Service departments, and established a meticulous record-keeping system to track color targets.
ArlonMarketing Assistant
Apr. 2014 - May. 2016Placentia, CaliforniaContributed to Arlon's global marketing efforts, supporting sales, distribution, newsletters, social media, trade shows, and product/brand growth across diverse regions. Provided maternity leave coverage in Arlon's European headquarters working abroad in Den Haag NL for 7 months. Acted as Arlon's internal Salesforce Administrator.
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