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Work Background
will bankStaff Product Designer
Jun. 2024
NeonDirector of Product Design
Jun. 2022 - Oct. 2023São Paulo, BrazilCrafted an immersive experience that seamlessly integrated the products of three distinct companies. Alongside the organizational challenges, we grappled with divergent user experiences, necessitating tailored approaches for our various target audiences. We also had to harmonize branding strategies and navigate different technologies. Our primary motivations stemmed from the need for a robust marketing strategy, optimizing conversion rates, and ensuring alignment with our overall business strategy.
I also had the privilege of spearheading the creation of a brand tailored to B2B consumers. This endeavor involved in-depth market research, product discovery, concept generation, and rigorous user validation processes. These efforts collectively allowed us to refine and define products specifically tailored to this particular audience.
Structured and lead Product Design, Design Ops, and Design Research teams to ensure efficient and effective collaboration across these critical functions
BemolHead of Digital Banking
Jan. 2021 - May. 2022Manaus, Amazonas, BrazilResponsible for.implementation of a digital banking, including but not restricted to business strategy, marketing, development and customer experience.
My responsibilities extended beyond the traditional boundaries and included conducting field research in remote areas of the Amazon rainforest. This research informed our business modeling efforts and played a crucial role in crafting innovative financial products and solutions
BemolProduct Consultant
Mar. 2020 - Jan. 2021During my time at Bemol, I led B2B initiatives involving product discovery, in-field research, and product strategy development. I conducted research in Manaus and the Amazonas inner country to identify social impact opportunities in the Western Amazon region. I created a tailored product (and product process) for the B2B sector, collaborating with stakeholders to develop innovative strategies that aligned with Bemol's goals while addressing crucial social and economic needs in the area.
Escale DigitalDesign Director
May. 2019 - Jan. 2020São Paulo Area, BrazilI led the product discovery process for the development of an in-house product. By conducting user research, I also formulated hypotheses for value propositions aimed at the target audience of this new product, continually honing them during the creation phase. I held responsibility for the Product Design of a healthcare product.
Furthermore, I supervised the areas of Customer Research, Branding, Design Ops, and Growth Design. Additionally, I managed the A/B testing experimentation domain.
Miami Ad SchoolUX Strategy Instructor
Sep. 2018 - Nov. 2020São Paulo Area, Brazil
Miami Ad SchoolUX Strategy Instructor
Sep. 2018 - Nov. 2020São Paulo Area, Brazil
GoogleProduct Design Google Developer Expert (GDE)
Sep. 2017 - Nov. 2022Google Developers Experts (GDEs) are a global network of experienced product strategists, designers, developers and marketing professionals actively supporting developers, startups and companies changing the world through web and mobile applications.
TeraDesign Thinking Instructor
Jul. 2017 - Dec. 2020São Paulo Area, Brazil
SparckCo-Founder
Apr. 2017 - Apr. 2019WorldwideAs the founder and CEO of Sparck, I have led a versatile organization specializing in product consulting, public and in-company training, and outsourcing services. Our clientele spans a diverse range, from well-established corporations refining their product strategies to startups helping define their product and experience . Excellence, innovation, and client-centricity has been the cornerstone of Sparck's.
GoogleMentor at Google Launchpad Accelerator
Jan. 2016 - Dec. 2022Mentor Startups from the Next Billion Users Country, and Brazil. Lead and conduct Design Sprints in Brazil's classes to accelerate changes and results.
AppProvaHead of Product
Jan. 2016 - Mar. 2017Belo Horizonte Area, BrazilAs the Head of Product at AppProva, I built a dedicated product team and introduced a metrics-driven approach. Leading a successful app refactoring project, we significantly improved user satisfaction by enhancing the app's functionality and user experience. Additionally, by implementing targeted CRM and growth strategies, we successfully reduced the volume of customer inquiries to the call center.
B2W DigitalUX Manager
Jun. 2015 - Dec. 2015B2W Digital
B2W DigitalUX Specialist
May. 2014 - May. 2015B2W Digital
Neue LabsSr. Product Manager
Nov. 2013 - May. 2014São Paulo Area, Brazil
UOLSenior Product Analyst
Feb. 2012 - Nov. 2013São Paulo Area, Brazil
UOLProduct Analyst
Dec. 2010 - Jan. 2012
TerraForum ConsultoresConsultant
Aug. 2008 - Aug. 2010
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