I am a Product Designer with more than 20 years of experience, dedicated to transforming complex problems into simple, useful and user-centered digital products. Throughout my career, I worked in companies such as Neon, Bemol and Will Bank, collaborating with multifunctional teams to boost products that positively impact the lives of thousands of users.
My approach combines strategic design, critical thinking and practical execution - from discovery to delivery, focusing on business impact and user experience excellence. I have a history of leading product decisions, guiding teams and integrating effective design practices into growing organizations.
💡 What motivates me: create products that are intuitive, scalable and relevant, always based on research, data and empathy with the user.More...