Lesedi Mabasa

Head Of Marketing @AdCorp group

SEO SpecialistProofreaderContent WriterCopywritingEngagement ManagerCustomer ResearcherMarketing Analytics ManagerDigital Ads ManagerInfluencer Marketing ManagerEmail Marketing ManagerSEO ManagerContent ManagerPR ManagerCommunications ManagerBrand Marketing ManagerConsultingMarketing

I’m a marketing strategist with 10+ years of experience building brands that drive measurable business growth. As a Group Marketing Manager, I lead multi-brand strategy across recruitment and workforce solutions businesses in South Africa and Australia. My focus is on strengthening positioning, generating high-quality B2B leads, and ensuring marketing delivers real commercial impact. I’ve led brand decentralisation projects, repositioned legacy brands, built omnichannel strategies, and aligned marketing to executive growth agendas. I believe marketing should sit at the core of business strategy — not on the sidelines. I’m passionate about digital transformation, AI-enabled marketing, and exploring how purpose-driven strategies (DEI and CSI) can create long-term competitive advantage. Let’s build brands that move markets.

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