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Work Background
Easy24Head of Seller Growth B2B
Aug. 2023City of Johannesburg, Gauteng, South AfricaAs the Head of Seller Growth, I am responsible for driving the overall growth strategy, managing vendor relationships, and leading a team dedicated to market expansion. My role focuses on building a sustainable business model while ensuring that sellers are supported throughout their lifecycle. Strategic Growth & Market Expansion Growth Strategy Development: Develop and implement growth strategies aligned with the company’s vision, identifying new market opportunities to drive long-term expansion. Sales Innovation: Drive sales through innovative approaches, exploring new methods to capture market share and optimize sales performance. Vendor Relationship Management Vendor Partnerships: Maintain strong vendor relationships while identifying new potential partners to enhance the seller ecosystem and expand the company's product and service offerings. Seller Lifecycle Management Seller Onboarding & Development: Oversee the full seller lifecycle, ensuring a seamless onboarding process and providing continuous support to foster growth and scalability for all sellers on the platform. Risk & Budget Management Risk Assessment & Budget Forecasting: Manage risk and prepare accurate budget forecasts to ensure sustainable business growth, while proactively mitigating potential operational risks. Team Leadership & Development High-Performance Team Development: Lead and develop a high-performance team focused on market expansion, ensuring that team members are aligned with company objectives and equipped to meet ambitious growth targets. Skills: Strategic Thinking, Sales and Business Development, Vendor Relationship Management, Data-Driven Decision Making, Leadership and Team Development, Budget and Financial Management, Risk Management, Customer Relationship Management, Project Management, Adaptability and Innovation
Pernod RicardKey Accounts Manager Direct to Trade B2B
Aug. 2021 - Jul. 2023Gauteng, South Africa• Managed Direct-to-Trade digital programs and optimized the Route-to-Market (RTM) strategy. • Ensured alignment of sales and distribution with company goals. • Led the execution and evaluation of RTM models and distributor management. • Developed annual business plans and conducted financial ROI analyses for RTM processes. • Directed inventory management and achieved operational excellence in sales processes.
United National Breweries SA PTY LTDNew Business Development Consultant
Jun. 2020 - Jul. 2021Gauteng, South Africa• Developed customer strategies to optimize pricing, promotions, and point-of-purchase strategies. • Integrated customer, marketing, and operations activities to ensure successful product launches and promotions. • Implemented effective Route-to-Market strategies and validated market growth options.
M3k Management (Pty) LtdTrade Marketing/ Business Management Consultant
Nov. 2017 - Mar. 2020Gauteng, South Africa• Launched new products and implemented effective shopper marketing strategies. • Developed promotional and pricing strategies for traditional and local markets. • Defined and executed penetration strategies to maximize market share. Accounts/ Companies I worked with: Amka Products, Nestle – Bar `One, Diageo – Captain Morgan, Sorgho Malt – Beer Powder and Malt.
Tiger BrandsSales and Trade Marketing Manager (Breakfast, Sorghum Beverages) and Pulses
Jul. 2012 - Oct. 2016Gauteng, South Africa
Tiger BrandsShopper Marketing Manager - Sorghum Beverages
Jul. 2008 - Jun. 2012Gauteng, South Africa
Procter & GambleDistributor Sales Manager (Southern Africa)
May. 2007 - Jul. 2008Gauteng, South Africa
PERMARK SUPPLY NETWORKRegional Accounts Manager
Apr. 2004 - May. 2007Gauteng, South Africa
The South African BreweriesSales Representative
May. 2002 - Apr. 2004Gauteng, South Africa
Tiger BrandsArea Marketer
Jan. 2001 - May. 2002Gauteng, South Africa
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