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Work Background
GroundedFounder, Principal Strategist
Jan. 2024I partner with high-growth teams when they need to zoom out, make the right calls, and move forward with confidence. Grounded helps founders and product leaders turn scattered signals into smart bets. We build strategy that doesn't sit in a deck—it drives real outcomes. I lead engagements that bring structure, focus, and momentum to critical decisions—whether that means surfacing the top 2–3 strategic bets, helping leaders think long-term, or driving execution across teams. My work includes: - Running two-week strategy sprints to identify high-leverage opportunities and define next moves
- Providing fractional product and strategy leadership to guide priorities, build internal capabilities, and keep momentum
- Leading strategic projects that translate direction into roadmaps, stories, and real-world outcomes
DEPT®Principal Product Strategy Consultant
Jan. 2024
UX Content CollectiveInstructor
Jan. 2024 - Dec. 2024
UX Content CollectiveInstructor
Jan. 2024 - Jan. 2024
Career BreakHealth and well-being
Jan. 2023 - Jan. 2024
Capital OneSenior Manager, UX & Product Strategy
Jan. 2019 - Dec. 2023Led growth and innovation programs in credit card payments, customer onboarding/reboarding, and spend management.
AllstateLead Architect & Conversation Designer
Jan. 2018 - Dec. 2019Led systems design and automation strategy for an AI-powered agent assistant.
Amazon BusinessContent Strategy Lead
Jan. 2018 - Dec. 2018Led content strategy to support the MVP of a self-serve procurement experience for SMB customers.
Think CompanySenior UX Content Designer
Jan. 2016 - Dec. 2018
ComcastFounding Content Strategist | Xfinity Mobile
Jan. 2016 - Dec. 2018Led content design for MVP launch of Xfinity Mobile; led strategy and delivery of device insurance offering.
Catapult LearningCopywriter & Content Strategist
Jan. 2015 - Dec. 2016Developed marketing content, wrote sales materials, and oversaw video pre-production.
FreelanceDigital Consultant
Jan. 2013 - Dec. 2018Website strategy, brand strategy, marketing, service design, and copywriting for SMBs clients.
Car-Tel Communications AT&T Authorized RetailerMarketing Strategist
Jan. 2013 - Dec. 2014Led cross-channel marketing initiatives during a 2x company growth period; responsible for content development, graphic design, analytics, A/B testing, and reporting.
TD BankAssociate VP, Regional Banking & Business Development
Feb. 2011 - Nov. 2012Developed partnership strategy and led operations for a new demand generation business unit for SMB lending; oversaw a team of 12 to exceed targets with $43MM in new business in 12 months and expansion into five additional BUs.
Bank of AmericaSales & Service Strategist
Jan. 2009 - Dec. 2011Applied consultative selling and relationship building to exceed targets.
DEVRIES GLOBALPublic Relations Communications Intern
Jan. 2007 - Dec. 2007
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