Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💰100%
Investor & VC
🔥100%
Startup Founder
💸100%
Marketing
Geos
Work Background
Udoo Tecnologia e InovaçãoChief Strategy Officer (CSO)
Jan. 2025Rio de Janeiro, BrasilResponsible for defining, articulating, and driving UDOO’s corporate and growth strategy, ensuring coherence between brand positioning, business model, and strategic partnerships. Acts as the guardian of the company’s long-term vision and the alignment between purpose, product, and commercial expansion, connecting the areas of technology, marketing, operations, and finance under a unified strategic direction.
Udoo Tecnologia e InovaçãoChief Strategy Officer (CSO)
Jan. 2025Rio de Janeiro, BrasilResponsible for defining, articulating, and driving UDOO’s corporate and growth strategy, ensuring coherence between brand positioning, business model, and strategic partnerships. Acts as the guardian of the company’s long-term vision and the alignment between purpose, product, and commercial expansion, connecting the areas of technology, marketing, operations, and finance under a unified strategic direction.
Elabora SocialBoard Advisor
Jun. 2024 - Aug. 2025BrazilAs a board advisor, I contribute strategic insights and guidance to foster innovative and sustainable partnerships. I work closely with the leadership team to identify growth opportunities, assess risks, and support operational excellence.
Superlativa Governance InnovationCo-Founder
Jun. 2021Rio de Janeiro, BrazilAt Superlativa, I lead strategic initiatives that bring innovation to governance and management practices for startups and small businesses. We deliver agile, accessible, and customized solutions grounded in cutting-edge methodologies. Our mission is to simplify complex decisions and empower sustainable growth by making strategic tools available to entrepreneurs—especially women. Through our work, we promote inclusive leadership and contribute to building a stronger, more diverse business ecosystem in Brazil.
americanas s.a.Product Leader
Dec. 2018 - Jun. 2023Rio de Janeiro, Rio de JaneiroI lead the Product team responsible for the implementation and growth of the B2B credit vertical at Ame, focused on serving companies within the group's ecosystem. I develop tactical plans for digital credit solutions aligned with strategic goals, stakeholder interests, and market trends. I build and manage Tribes and Squads composed of cross-functional teams, while guiding backlog prioritization and continuous improvement initiatives. Previously, I led the Assortment Quality Management team (approx. 30 people), also using an agile squad structure. I was responsible for studies and projects aimed at improving content quality, information architecture, and taxonomy. My work focused on boosting the performance of 1P (own assortment) and 3P (marketplace) listings, as well as enhancing SEO and UX outcomes—including navigation, filters, and search results—driven by engagement, conversion, and relevance metrics. I also provided support to commercial, marketing, and go-to-market strategies.
AgibankProduct Leader
May. 2018 - Nov. 2018Porto Alegre, Rio Grande do SulResponsible for managing the development and maintenance of the financial products portfolio.
LosangoProduct Leader
Apr. 2011 - Mar. 2018Led the end-to-end development of new financial products and features, including feasibility studies, vendor coordination, system certification, and sales enablement through training, manuals, and support tools. Focused on delivering high-impact solutions aligned with institutional goals and market needs. Monitored product performance to align business outcomes with consumer experience. Managed product distribution channels to ensure operational controls, regulatory compliance, quality standards, and commercial performance. Ensured compliance with legislation and internal governance—such as the implementation of Resolution 3.954 regulating Banking Correspondents—through contractual, systems, and process adaptations. Represented the institution in national working groups on Product and Credit at FEBRABAN and ACREFI, contributing to joint regulatory strategies, risk mitigation efforts, and the definition of standardized system and process improvements (e.g., receivables registration and centralized credit portability). Led the implementation of B2B customer segmentation, enabling structured engagement with over 19,000 retailers. Designed and executed a lifecycle-based commercial strategy, including personalized promotions and relationship management actions. Introduced a pricing policy initially based on segment, region, and industry, later enhanced through credit risk modeling and consumer profile clustering.
HSBCProduct Leader
Apr. 2010 - Apr. 2011Led the review and optimization of payroll loan products across private sector, INSS, and public sector segments, with a focus on improving profitability and operational efficiency. Spearheaded the development of new product variations and enhancements, aligned with business objectives and market demand. Drove go-to-market strategy through targeted marketing campaigns, sales incentive programs, and the development of communication and training materials to support national rollout and field adoption. Oversaw distribution channel management, including the design and implementation of a new 600-person sales force, responsible for product promotion and sales execution across HSBC branches and in-branch banking units (PABs) throughout Brazil.
Banco MoradaProduct Leader
Jan. 2008 - Dec. 2010Led the launch of new credit products—including auto-secured and personal loans—through feasibility studies, process design, system development, go-live, and marketing strategy. Developed customer segmentation initiatives, CRM campaigns, and direct marketing actions based on internal and external data. Also supported branch expansion strategy, including site selection, feasibility analysis, and implementation of internal and external branding.
LosangoSenior Product Manager
Jan. 1998 - Dec. 2008Commercial Planning Manager | Losango (HSBC Group)
Mar 2007 – Mar 2008
Led commercial planning for 290 branches, overseeing sales targets, sales force management, incentive campaigns, network expansion, and trade marketing strategies in partnership with Product and Marketing teams. Supported prospecting and management of 800+ distribution partners. Product Manager | Losango (HSBC Group)
Jun 2005 – Feb 2007
Developed and launched new credit and insurance products, including INSS payroll loans, funeral assistance, extended warranty, and vehicle refinancing. Achieved 116% growth in insurance revenue through product innovation, training programs, process improvements, and incentive campaigns. Distribution Channels Manager | Losango (HSBC Group)
Apr 2003 – May 2006
Managed the integration project post-HSBC acquisition, opening 80 co-branded branches in strategic locations. Led feasibility studies and coordinated cross-functional teams. Played a key role in evaluating and integrating two sales companies, ensuring brand and client portfolio migration. Sales Manager | Losango
Dec 1998 – Mar 2003
Established the company’s first inbound and outbound telesales call center, initially in Rio de Janeiro and later scaled nationwide. Coordinated promotional initiatives and branch performance to support growth targets.
Fininvest S.A.Consultora Comercial
Feb. 1994 - Feb. 1998Petrópolis, Rio de JaneiroProspecção e manutenção de relacionamento comercial com varejistas para distribuição de financiamento de crédito ao consumo.
Intch is a Professional Networking App for the Future of WorkSee more people like Patricia on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1127567 people
20
Director of Project Management, Contracts & Warranty LATAM | Voith Hydro @ Voith Hydro
16
Solutions Architect
17
Owner @ Ktyzinha Circulartes Ltda
107825 people
20
Director of Project Management, Contracts & Warranty LATAM | Voith Hydro @ Voith Hydro
21
Creative Director
33
Founder - Dir executivo @ Zame