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Work Background
UnileverHead of Trade Marketing Beauty, Personal Care & Home Care Kenya, Rwanda, Tanzania
Jan. 2025Nairobi County, KenyaChannel Strategy and Execution Commercial Strategy - Ensure Topline delivery (Net TO): Create and implement strategies tailored to specific channels, customers and product categories to maximize market coverage, maintain desired channel mix, target relevant channels, and optimize sales for Net TO (TO-TTS). Support in Joint Business Planning with Priority Customer: Work closely with Key Accounts team to lock effective JBP, including summarized category strategy, tailored shopper and trader promotions. Work with CBD to Drive Distribution and OSA instore: Set distribution targets for your portfolio to ensure optimal product availability and visibility across channels. TTS & Promotion management Budget & Optimize TTS: Allocate and manage the promotional budget across different promotions, channels, and accounts ensuring optimal use of DTTS. Competitor Intelligence Analysis Monitor trade margins: Review and analyze trade margins on a quarterly and annual basis to stay competitive in market. Shopper Marketing – Planogram, POSM & Activation Design, test and execute Planogram: Manage Design, adaptation & deployment of POSM: Align design, production, allocation, and distribution of POSM to ensure strong product visibility. Ensure that key visuals are effectively adapted for point-of-sale materials. Retail Media Management: Oversee the planning and execution of retail media campaigns to enhance product visibility and drive sales. Drive in-store demand generation: Implement strategies to generate demand through in-store traditional and social media activities. CATMAN: Design and align with Account/channel/ Instore team to onboard customer for CATMAN concept and execution. Develop shopper CTAs: Create compelling calls-to-action in alignment with Brand CTA and Instore landscape to drive shopper engagement. Ensure that all activities align with the brand's voice and values, maintaining brand integrity across all touchpoints.
UnileverActing Business Unit Lead Beauty & Personal Care
Sep. 2023 - Feb. 2024Nairobi County, KenyaActing Business Unit Lead for the Beauty & Personal Care Segment for EA excl Ethiopia
UnileverMarketing Lead for Skin Cleansing and Oral Care EA
Jan. 2023 - Jun. 2025Kenya
UnileverMarketing Lead Skin Cleansing Category EA excl ET
Nov. 2021 - Mar. 2023Nairobi County, Kenya
WeetabixTrade Marketing Manager East Africa
Nov. 2020 - Nov. 2021Nairobi
UnileverTrade Marketing Manager, Skin Care, Orals, Deos
Mar. 2018 - Nov. 2020NairobiI develop Customer Facing Category Strategy, translating category marketing plans to customer & channel plans I manage and drive Category Sales business performance in the month and quarter I provide channel and customer lens to the brand JTBD and provide input to business cases Creation of channel strategies by geography in order to win
UnileverCustomer Finance Business Partner
Aug. 2017 - Feb. 2018NairobiI was in charge of: Supporting Perfect Store expansion through a rigorous Return On Investment based evaluation. Helping develop longer term Route To Market strategy. Driving performance cultures in relation to Accounting and Control; Customers; Channel planning and Route To Market strategy; Execution Excellence; Risk Management; Accounting and Control. Driving customer insights to drive resource allocation. Supporting profitable growth in priority channels
UnileverFinancial Reporting Controls Analyst
Dec. 2016 - Jul. 2017BangaloreI ensure effective management of all input to financial systems and the control, verification, and processing of all financial transactions and ensure the integrity of financial systems and the financial operating model, in accordance with financial procedures, external audit requirements and best accounting practice are observed
UnileverAssistant Financial Controller Service Delivery
Apr. 2016 - Dec. 2016NairobiI was able to Develop and roll out of Controller's Deck and Dashboard picking up from Best Practice in other regions. This led to improved accountability within the Controller's team. I partnered the Purchase to Pay team, rolling out a new system seamlessly and engaging Suppliers and the Procurement team to ensure cross-functional coordination and seamless transformation. In addition I was able to work on development of the team, through leading several interactive training sessions to improve team capability.
UnileverAssistant Financial Controller Treasury
Jan. 2016 - Mar. 2016NairobiI was able to manage company liquidity through accurate forecasting and planning. Developing and implementing trackers on time and in full that led to the reduction of Finance Costs. In addition I was also able to partner with the business in terms of importance of Treasury
UnileverBusiness Development Manager - General Trade
Jun. 2015 - Dec. 2015NairobiI led the development of the Beauty Chanel in Sales in the Nairobi Region and Greater Nairobi Region in the Hair Care Segment. I partnered the roll out of the channel to the rest of the country. I gained experience in managing a team and hitting targets on time as well as team work.
UnileverMarketing Finance Business Partner - Beauty and Personal Care
Sep. 2014 - May. 2015NairobiI partnered Brand Building and helped in analysis of Category and Brand P&L, I also performed analytics and engaged in the development of Business Cases. In addition to this I joined the Information Securities team as the EA Representative and helped perform risk analysis for Various projects
BritamInvestment Analyst
Jun. 2014 - Aug. 2014Nairobi
BritamFund Management Intern
Mar. 2014 - Jun. 2014
UnileverFinance Intern
Apr. 2013 - Jul. 2013
Strathmore Student CouncilVice Chairperson
Feb. 2013 - Jan. 2014
Strathmore UniversityStudent
Jul. 2010 - Jun. 2014Graduated with BBS Finance
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