Roberta Locatelli

Organization and Marketing Manager

CRM managerMarketing DirectorTraining&Development SpecialistEvent ProducerHRMarketing

Professional with experience in designing organisational models, business processes and managing organisational change in multinational contexts and structured SMEs. Accustomed to working closely with boards, C-level functions and operational teams to design effective organisational structures, define roles and responsibilities, optimise communication flows and facilitate transformation processes. Strong expertise in qualitative and quantitative process analysis, defining operational models and organisational development strategies focused on performance and employee wellbeing. In my International MBA programme (POLIMI 2024–2026), I am focusing on organisational design, digital transformation, integrating AI into organisational models and studying global corporate best practices. Data-driven and evidence-based approach: I use analysis tools, KPIs and structured working methodologies to support complex decisions. Excellent ability to manage relationships with stakeholders, communicate complex ideas in Italian and English, collaborate in multidisciplinary teams and support the growth of junior staff.

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