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Work Background
PUMA GroupTeam Head Sales (Digital & Field Accounts)
Jul. 2023São Paulo, Brasil- Responsible for expanding commercial performance in the B2B digital and field account channel by increasing sell-out and profitability of key accounts. - Restructured the account management model, leading a team of 4 key accounts and developing tailored plans focused on assortment, pricing, and digital activation. - Led to consistent sales growth (+8% YoY), improved margins (+5pp YTD) and enhanced Puma visibility across Brazil’s leading digital retailers.
Mattel Latin AmericaKey Account Manager
Feb. 2022 - Jul. 2023Região Metropolitana de Santiago, ChileFeb 2023 - July 2023: Responsible for managing the biggest client for Mattel, Cencosud Supermercados. Feb 2022 - Feb 2023: Responsible for managing the Wholesale, Traditional, and B2B channels. In 2022, these channels represented 16% of the country's annual Gross Billings. I utilized my financial management skills to efficiently allocate resources and develop comercial plans with clients, resulting in a +60% increase in sales.
Mattel Latin AmericaAssociate Trade Marketing Manager
Oct. 2019 - Jan. 2022Santiago, Metropolitana de Santiago, ChileResponsible for Trade Marketing on the Chilean market. I’ve managed the promotional calendar, budget and oversaw POP logistics. I was instrumental in developing effective trade marketing tools that contributed to business growth in the region. Reported to Trade Marketing Andina Sr Manager.
Mattel Latin AmericaBusiness Strategy Senior Executive
Jul. 2018 - Sep. 2019São Paulo, São PauloResponsible for conducting market and sales analysis to identify opportunities and white spaces. Weekly presented business recommendations on price strategy, portfolio mix and market share to ensure Mattel’s leadership among all clients and market.
Mattel Latin AmericaAssociate Trade Marketing Executive
Jul. 2016 - Jul. 2018São Paulo e Região, BrasilPlanning and execution of client’s promotional calendar. Work close with creative agencies in order to develop tailormade campaigns, enhance brand visibility and support marketing tentpoles. Responsible for coordinating the logistics POP team and developing a new delivery process aiming at greater accuracy in deliveries and better lead time.
Mattel Latin AmericaConsumer Products Analyst
Aug. 2015 - Jul. 2016São Paulo e Região, BrasilStrategic management of Health & Beauty’s category portfolio, working closely with licensees such as Colgate, Coty-Hypermarcas, Belliz, Condor, O Boticario. Responsible for supervising new product development chain: product concept, packaging, communication plan, PR and sales performance.
Mattel Latin AmericaConsumer Products Intern
Jun. 2014 - Jul. 2015São Paulo, Brasil
NovartisNew Product’s Development Intern
Mar. 2014 - Jun. 2014
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