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Work Background
PlatterDirector of Software Engineering
Jun. 2025New York, United StatesAs Director of Engineering and Shopify Technical Lead, my responsibilities are:
- Company Engineering guidance and improvements.
- Contribute with new processes and tools implementation and management, such as Jira, Confluence, etc.
- CI/CD implementation and improvements.
- Definition of technical SOPs and documentation templates.
- Team leadership and mentoring.
- Code best practices and quality control via code reviews.
PlatterEngineering Technical Lead
Mar. 2025New York, United StatesShopify / Shopify Plus Technical Lead contractor working with:
- Frontend development and best practices.
- Advanced Theme Editor / Settings customizations.
- Shopify store full setup and apps installation / configurations.
- CI/CD implementation and improvements.
- User-guides / documentations.
- Team leadership and mentoring.
- Code best practices and quality control via code reviews.
The Maze GroupShopify Engineer Contractor
Sep. 2024 - Feb. 2025Shopify / Shopify Plus engineer contractor working with: - Frontend development and best practices.
- Advanced Theme Editor / Settings customizations.
- Shopify store full setup and apps installation / configurations.
- Helped with CI/CD implementation of GitHub Actions for a mono-repo of 60+ stores.
- Writing of user-guides / documentations of implemented features.
PlatterTechnical Lead Consultant
Jul. 2024 - Aug. 2024New York, United StatesDetailed analysis of company development operations and processes, providing a full report with multiple points of actions and recommendations: - How to improve briefing / scope / pre-scope steps
- Designs prototyping and validations guidelines
- FSD and technical documentations breakdowns
- Project setup and environment preparation
- Development flow, including tickets flow recommendations, tools, team responsibilities, etc.
- Code / repository management and best practices, including CI/CD recommendations, PR templates, etc.
The Maze GroupSenior Frontend SFCC / Shopify Engineer
Apr. 2022 - Feb. 2024New York, United StatesAs a Senior Frontend engineer on SFCC and Shopify project I provided:
- Code best practices considering mobile first and responsive behavior.
- Great attention to details on the UI implementation.
- Providing insights and approaches with focus on the UX.
- Code performance improvements with proper lazy loading images, SRCSET, modularization and JS optimizations
- Helping on code reviews and keeping best practices in check with the team
CapgeminiSenior Frontend Salesforce SFCC Developer
Jul. 2021 - Mar. 2022United StatesWorked as contractor Senior SFCC consultant to help on a specific project with development, documentation, management, code-reviews and front-end leadership.
OSF DigitalSalesforce Commerce Cloud Frontend Tech Lead
Apr. 2017 - Jun. 2021BrazilIntegrated the remote LATAM team, also providing support to USA/UE projects. My main responsibilities were:
- Frontend Technical Lead on Salesforce Commerce Cloud / Demandware
- Frontend development for Demandware (Site Genesis / SFRA) projects using HTML5, CSS3, JS / jQuery, working with Page Designer, Business Manager, Bootstrap, Gulp, Webpack, etc.
- Development and backwards adaptation of projects to be in compliance with WCAG 2.1 Accessibility standards level AA for ADA compliance.
- Evaluation and mentoring of new developers during the initial months of training
- Support to code and PR's reviews specially related to Accessibility standards
DOT digital groupOperations Manager
Sep. 2016 - Dec. 2016Florianópolis Area, BrazilResponsible to manage Martech projects leading a team with 20+ members focusing on leadership, coaching and implementing new tools targeting automation and more productivity.
R/GASenior Producer
Sep. 2015 - Jun. 2016São Paulo Area, BrazilWorked as a Freelancer for a few months being the lead Producer for a Nike Brazil project with the follow responsibilities: - Managed the entire project until launch, dealing with all the internal teams at R/GA Brazil and also with daily basis communication with the R/GA NY team that was also evolved.
- Was the focal point with the client dealing with daily communication, negotiating scope changes and providing status updates.
- Was responsible to implement a new PM tool to manage the internal design team tasks as the development team was working Nike's Jira environment.
- As the project had several releases I created a Release Documentation Model so Nike Brazil and Nike USA had clear information about each release deliverables.
- Managed with success day by day meetings withe Nike Global (Portland) Team as all the environment and QA / Tests / Go Live was handled by them.
RIOTHead of Project Management
Jul. 2014 - Mar. 2015São Paulo Area, BrazilAfter 2 year I became part of the Operational Team and was promoted: - Elaborate, coach and implement new flows and process for the Project Management Team
- Created with the team new financial / budget spreadsheet document to improve our work
- Worked closely with the IT and Development teams
- Was responsible to approve and validade any project above a certain budget
- Did an extensive research about new Teams / Projects Management tools testing and creating more than 45 environments
RIOTSenior Project Manager
Oct. 2012 - Mar. 2015São Paulo Area, BrazilPart of the PMO team, I was responsible to lead one of the 3 cells that required: - Management and coaching of a small team below me, providing leadership, training and day by day follow-up.
- Scope elaboration and validation for all projects inside my sell and sharing knowledge with my team
- Responsible to validate all budget proposals inside my cell
- Weekly financial status to my boss about all projects and a final monthly one
- Follow up about any new proposal with all the involved team such as planning, ux, design, etc
- Directly contact with clients handling difficult situations such as scope and timeline/schedule changes.
Agência GingaHead of Project Management
Oct. 2007 - Sep. 2012Experience on SCRUM and Agile management methodologies, including: • Team Daily Meeting to talk about the tasks executed on the past day and organize the current day; • Use of Poker Planning to estimate projects tasks hours, providing a better way of manage the projects price and costs balance and also improving the team owns knowledge; • Retrospective Meeting at the end of extend and hard projects, seeking team flaws and stimulating them to self improve on next projects; • Implementation of tools to improve project management, team workload and performance; My responsibilities also included: • Strategic meetings with customers and partners, providing technical support to our customer service team; • Formulation of the Project Technical Documentation, detailing all the information our development and creative team needed to estimate the project, along with a detailed sitemap; • Briefing meeting with the team to present the project and organize the estimates; • Formulation of the project schedule, using our team estimates an team workload to decide if the best scenario would be do the project all internal or use a partner in some stage; • Validation and team work on the formulation of the projects wire-frame and user-case documents; • Research and meeting with new companies to add to our partner catalog; • Directly responsible for mobile projects inside the company due to my UX experience, heavy use of mobile platforms and technology enthusiasm.
VirtualNetSenior FrontEnd Developer
Jan. 2006 - Dec. 2007São Paulo Area, Brazil• Coded HTML / CSS / JavaScript for movie related projects from Sony, Columbia and Disney. • First place I had contact with international clients and deploy system process and flows. • Implemented a new internal server for the agency with better internet balance and redundant connections due to my background as a sysadmin.
Grupo RR Soares / Rit TVSenior FrontEnd Developer / Support Coordination
Jan. 2004 - Dec. 2006São Paulo Area, Brazil• Started as a Front-End developer and after a year became the IT and Support Team Coordinator due to my background with linux and servers. • Was my first experience leading a team with 3 other people dealing with many internal calls and more than 150 computers to manage across 3 locations.
Contato Internet LtdaSenior FrontEnd Developer / Sysadmin
Jan. 2000 - Dec. 2004Araranguá Area, Brazil• Worked as a webmaster designing simple interfaces for the provider portal, learning how to code HTML / CSS. • My first contact dealing with customers by helping the Customer Support team. • Worked / helped on the I.T department as a junior sysadmin configuring and managing Linux servers, Databases, Firewalls, QOS, Squid, proxies, etc.
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