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Work Background
Ninja ExcelChief Commercial Officer (CCO)
Mar. 2024MéxicoI oversee all commercial operations across LATAM, Europe and the U.S., driving new business acquisition, revenue growth, and market expansion. I lead and scale the Hunter Sales team in multiple countries, setting go-to-market strategies, quota frameworks, and performance KPIs that consistently deliver results. Key responsibilities and impact: Revenue Leadership: Direct ownership of P&L for new business and upsell channels, achieving YoY growth Sales Operations: Design and execute outbound and inbound strategies, optimize conversion rates (SQL → Opportunity), and monitor sales efficiency using HubSpot CRM and data-driven forecasting models. Team Management: Recruit, train, and coach high-performing sales managers, ensuring consistent quota attainment across regions despite variable market conditions. Cross-Sell / Upsell Strategy: Collaborate with Marketing, Customer Success, and Product teams to implement account expansion playbooks that increase ARPA and maximize LTV. Market Expansion: Lead the entry and scaling into new geographies, adapting sales frameworks to local buying behavior and regulatory contexts.
Ninja ExcelHead of Sales LATAM
Mar. 2023 - Mar. 2024MéxicoI directed sales operations across Mexico, Colombia, Peru, Chile, and the Caribbean, building and executing commercial strategies that consistently drove revenue growth and market penetration. Key responsibilities and impact: Regional Leadership: Managed multi-country sales teams, aligning go-to-market strategies, quota models, and pipeline management to corporate objectives. Sales Growth: Delivered double-digit YoY revenue increases by optimizing conversion rates, shortening sales cycles, and expanding enterprise accounts. Team Development: Recruited, coached, and retained high-performing sales managers and account executives, ensuring consistent quota attainment and overachievement across all regions. Sales Operations: Implemented HubSpot CRM adoption, forecasting models, and performance dashboards to strengthen accountability and data-driven decision making. Strategic Accounts: Closed and expanded relationships with top-tier B2B clients and corporate training sectors, securing long-term contracts and upsell opportunities.
Ninja ExcelHead of Sales, Ninja México
Mar. 2022 - Mar. 2023MéxicoI lead the sales team at Ninja, defining commercial strategies to achieve the company's goals. I help empower teams through high-impact training using an innovative platform that applies “Learning by Doing,” “Microlearning,” and Gamification methodologies—more effective than traditional methods. | Training Specialist | B2B | Microsoft Excel
IWG plcArea Sales Manager
Aug. 2019 - Mar. 2022MéxicoArea Sales Manager in IWG, the global market leader in flexible professional workplaces. We provide a world class business service that is a driving force in changing the way people work, we help businesses succeed by offering convenient, flexible and cost effective office solutions. Passionate about bringing new customers into our communities. Center activities : selling our products and closing deals , generate sales enquiries, marketing centers, conducting broker meetings, maintaining centre standards and providing excellent service.
IOS OFFICESCenter Manager
Mar. 2019 - Aug. 2019CDMXIn charge of the opening and sales force in a new business centre called CHAPULTEPEC UNO. In charge of the sales and operative departments, focusing on delivering great people-centre services. Attraction of new customers, retention of actual clients and developing solutions for companies to focus on their corebusiness. KPI for occupancy, revenue and prospected sales.
Hospitales Star MédicaSales Manager
Apr. 2016 - Mar. 2019Ciudad de México y alrededores, MéxicoHead of the sales department, in charge of the insurance company and individual sales, achieving optimal sales and rentability indicators. EBITDA and utility management by growing the client list nationally and internationally. Medical talent attraction and retention to increase sales.
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