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Work Background
FINVIASenior Product Designer
Feb. 2021 - Aug. 2024Germany, Berlin- Led UI/UX design for internal and client-facing wealth management platforms across web
and mobile.
- Designed complex, data-heavy dashboards and interaction patterns to support investment analysis, portfolio management, and advisor workflows.
- Translated financial and investment data into clear, intuitive UI structures and scalable UX patterns.
- Defined, built, and maintained a cross-platform design system, improving visual consistency, usability, and development efficiency.
- Collaborated closely with Product Managers and Engineers to align UX decisions with technical constraints and business goals.
- Designed onboarding and core user flows, validating usability through testing and
iterative prototyping.
- Supported a company-wide brand refresh by aligning UI components, visual language, and interaction standards across products.
LIQIDProduct Designer
Sep. 2019 - Jan. 2021Germany, Berlin- Designed dashboards, onboarding flows, and transactional interfaces for a fast-growing
fintech platform.
- Improved information architecture and interaction patterns to simplify complex financial workflows.
- Expanded and refined the design system to support multiple platforms and ensure UI consistency.
- Created interactive prototypes for usability testing, stakeholder reviews, and design validation.
- Collaborated with Product, Engineering, and Marketing teams to deliver cohesive user experiences across web and mobile.
waka (Freelance)Senior Product Designer · UI/UX Designer · Motion Designer
Jan. 2012Worked as a senior embedded designer and consultant across fintech, SaaS, transportation, sports,
and enterprise platforms.
- Embedded in client teams as senior UI / product designer, supporting discovery, execution,
and delivery.
- Took ownership of 0→1 products, redesigns, and complex workflows, often as the first or sole designer.
- Designed data-heavy dashboards, onboarding flows, and internal tools, balancing clarity with scale.
- Built and evolved design systems and component libraries to support fast development and long-term consistency.
- Worked closely with engineers on handoff, constraints, and implementation details.
- Designed motion and interaction concepts to clarify system behavior and user feedback.
EyeViewAnimator
Jan. 2012 - Sep. 2013Tel Aviv District, IsraelDesigned and animated dynamic visual content for large-scale digital ad campaigns.
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