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The PicklrSenior Manager of Franchise Development
Jun. 2025Serving up one of the fastest-growing sports in America with one of the fastest-growing brands. I manage franchise development at The Picklr — where passion meets paddle — helping entrepreneurs open premium indoor pickleball clubs across the country. From first call to grand opening, I connect bold vision with smart expansion
HB WorkplacesVP of Strategic Partnerships & Marketing
Jun. 2023 - Mar. 2025United States• Led marketing and business strategy for multiple business units at HB Design Group, driving brand positioning and go-to-market strategies.
• Spearheaded the launch of a multi-million dollar HQ and showroom, managed a company-wide rebrand, and developed integrated marketing campaigns to support sales and business growth.
• Collaborated with sales teams, manufacturer partners, and customer success teams to optimize revenue-driving initiatives and enhance customer engagement.
HB WorkplacesVice President Marketing
Aug. 2022 - Mar. 2025
VersuredVP of Partnerships
Apr. 2022 - Jul. 2022Salt Lake City Metropolitan AreaAt Versured, I led marketing strategy and business development for the company’s B2B partnerships and commercial insurance sector, helping drive revenue growth and market expansion. I developed and executed integrated marketing campaigns across digital, traditional, and partner channels, increasing commercial leads by 30%. My role included launching multi-channel marketing initiatives such as email, social media, direct mail, and affiliate marketing. I also spearheaded market research and intelligence efforts, identifying whitespace opportunities in influencer marketing, NIL partnerships, and a franchise-style partner model. Additionally, I optimized marketing automation efforts within Salesforce and Marketing Cloud to enhance lead generation and customer engagement. I built and improved upon partner enablement programs, developing marketing materials, sales strategies, and a structured partner program sales funnel, driving measurable business impact.
VersuredVice President Marketing
Sep. 2021 - Apr. 2022
SodexoMarketing Director Offer Development Workplace Advanced Analytics
Jan. 2020 - Aug. 2021At Sodexo, I led workplace experience marketing within the Corporate Services division, supporting a vast portfolio of 400+ solutions spanning food services, facilities management, energy management, HVAC, workplace strategy, and more. I worked cross-functionally across sales, product, and operations to develop go-to-market strategies, positioning Sodexo as a leader in integrated workplace solutions. I spearheaded strategic service design initiatives, launching new offerings like Work From Home (WFH) solutions, COVID response services, and return-to-work programs. I also drove digital marketing efforts, increasing web traffic by 30% and MQLs by 50%. Additionally, I played a pivotal role in experience design, visioning, and journey mapping, leading key projects such as $10M+ RFP responses and the launch of a new workplace services ecosystem and brand. My ability to navigate a complex, matrixed organization allowed me to develop strong B2B marketing strategies and partnerships, including a collaboration between MillerKnoll and Sodexo to integrate workplace design and strategy solutions.
WeWorkHead, Broker Product Marketing
Jun. 2019 - Nov. 2019Greater Salt Lake City AreaAt WeWork, I played a key role in partner marketing, business development, and go-to-market strategy, supporting the rapid expansion of WeWork’s enterprise and broker programs. I helped shape the positioning, marketing, and strategy for WeWork’s Enterprise Program, designed for companies seeking larger office footprints within WeWork’s global portfolio. Additionally, I refined and executed the broker channel’s GTM strategy, increasing broker-generated revenue and deepening engagement through content, messaging, and strategic partnerships. My work required close cross-functional collaboration with sales, product, and marketing teams to create compelling sales enablement tools, case studies, and thought leadership content that resonated with enterprise clients. I also contributed to partner activations and strategic events, ensuring WeWork was well-positioned in the commercial real estate and workplace strategy markets.
WeWorkDirector, Partner Marketing
Sep. 2018 - Jun. 2019Greater Salt Lake City Area
TeemDirector Partner Marketing
Oct. 2017 - Jun. 2019Greater Salt Lake City AreaAt Teem, I played a pivotal role in partner marketing and business development, driving strategic partnerships and positioning the company as a leader in workplace experience solutions. I worked closely with channel partners, resellers, and enterprise clients, developing go-to-market strategies that increased adoption and expanded Teem’s market presence. I crafted compelling messaging and enablement tools to support sales teams, ensuring that partners were equipped to drive revenue growth. Additionally, I collaborated cross-functionally with product, marketing, and sales teams to align positioning, create demand-generation campaigns, and optimize partner engagement. My time at Teem strengthened my expertise in SaaS marketing, B2B partnerships, and high-growth strategies, preparing me to lead in dynamic, fast-paced environments.
University of Utah Health SciencesBusiness Development and Marketing Director- Utah Lions Eye Bank at John A. Moran Eye Center
Nov. 2015 - Oct. 2017Greater Salt Lake City AreaAt the University of Utah - John A. Moran Eye Center, I led marketing and business development efforts for the Utah Lions Eye Bank, forging key partnerships with surgeons, healthcare providers, and pharmaceutical companies to position the eye bank as the preferred supplier of corneal tissue and ocular research materials. I developed and executed marketing strategies to expand awareness, drove physician engagement through targeted outreach, and collaborated with medical professionals to streamline donation and transplant processes. Additionally, I played a key role in educational initiatives, presenting to surgeons and medical staff on the importance of eye banking and donation. This experience solidified my ability to navigate healthcare marketing, physician relations, and strategic partnerships while contributing to a mission-driven organization focused on restoring sight and advancing ophthalmic research.
Full Circle Group & The Leadership CircleVP/ Director of Operations
Jun. 2012 - Apr. 2015• Lead and manage the internal delivery support team.
• Mentor and develop internal delivery support team members.
• Serve as the process owner for selecting both delivery and delivery support resources for client engagements.
• Ensure the effective deployment and utilization of the FCG CRM System.
• Maintain and update databases including: Delivery resources; Delivery support resources; FCG intellectual capital used in client engagements and client information.
• Maintain the health of client projects through the use of tools and software to manage the oversight of the overall project against stated client deliverables to ensure on time and on budget delivery. This will include a “hands on” approach for completing tasks as needed or required.
• Interface between the Sales team and delivery resources.
• Provide leadership of Marketing Communication for internal and external audiences.
• Help design and facilitate quarterly Partner/Owner meetings, FCG strategy sessions and all‐employee meetings.
• Interface between delivery resources and delivery support resources (both internal and external).
• Act as communication liaison to the external resource pool of world‐class consultants, trainers and leadership coaches.
• Revise and maintain the FCG website which will include a redesign and rebranding effort.
• Drive continuous improvement for existing internal processes and build new processes as necessary.
• Ensure FCG adopts and deploys effective project and program management.
• Maximize existing relationships with business partners, vendors and suppliers.
• Establish new business partner, vendor and supplier relationships as necessary.
Susan G. Komen for the Cure, Salt Lake AffiliateBoard Member- Secretary
Aug. 2010 - Aug. 2012
Utah Association for JusticeExecutive Director
Aug. 2009 - Jun. 2012• Direct all strategic and operational functions of a non-profit including budgeting, financial management, membership, strategic plan development, Board relations, and publishing and authoring a quarterly journal.
• Intense political experience working with the Utah State Legislature and lobbying experience including one-on-one meetings with legislators and focus groups to communicate the legislative needs of the Utah Association for Justice.
• Balancing the needs of membership while advocating the rights of patients, customers, and those who have been wronged through the negligence of others.
• Published author quarterly in the Utah Trial Journal and monthly electronic newsletter
• Fundraising experience where I successful raised over $80k in three months for legislative efforts and over $20k at the annual fundraising breakfast.
• Administered all of the organization development and managed a small staff.
Ivory HomesMarketing Associate and Sales Coordinator
Apr. 2007 - Aug. 2009My responsibilities with Ivory Homes are very broad. My main focus is anything town-home related. This is a new product category for my company and I handle the marketing and miscellaneous business functions for this product. The main focus is to increase the sales of town-homes. I also create the plan and implement the release of new town-home locations. When sales are not as strong in one location I also aid in creating a strategy to increase the sales. Not only is this my focus for the company as a whole but it is also my focus individually. Another large component of my responsibilities is to sell homes as a sales consultant for Ivory Homes.
Advanced Clinical ResearchMarketing Manager
Dec. 2005 - Apr. 2007I facilitated an in house advertising agency for a pharmaceutical research firm. I performed multiple functions included ad placement, media creation, media buying and managed the marketing coordinators. I managed marketing activities with cross functional teams included physicians, nurses and pharmaceutical companies. I also negotiated and utilized marketing budgets.
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