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Work Background
BATArea Marketing Skills Development Manager - Middle East, Caucasus & North Africa Markets
Mar. 2025Dubai, United Arab Emirates
BATArea Talent & Culture Transformation Manager -APMEA West Markets
Jul. 2023 - Jul. 2024
BATArea Talent & OE Manager - Middle East & North Africa Markets
Apr. 2022 - Jul. 2023Dubai, United Arab EmiratesCovering APMEA West Area - Middle East, Pakistan & North Africa Role scope: talent management and development, employee value proposition, organizational effectiveness, capability building and L&D Member of the PTC HR Leadership Team
BATHRBP - Corporate Functions
Jul. 2021 - Jun. 2022-Translate strategic commercial plans into HR strategy/functional plans and help implement these plans highlighting potential HR opportunities/weaknesses.
-Develop and sustain a high-performance culture and ensure adherence to our EVP agenda; intervene appropriately to help drive mindset and culture change.
-Identify learning gaps and development needs in corporate employees and act as a channel to communicate learning needs to appropriate units.
-Analysis and identification of actionable insights for strategic decision making related to talent management, retention, attrition, employee growth and development on a continuous basis.
Punjab Skills Development Fund (PSDF)Lead Talent Acquisition and Employer Branding
Dec. 2018 - Jul. 2021Lahore, PakistanTalent Acquisition
-Leading the recruitment function at PSDF. Responsible for seeking out professionals with the right combination of experience, education and skills for critical positions at the organization.
-Refined the recruitment and selection process by designing and managing the assessment, onboarding and orientation processes of the department. Talent management and culture
-Designed a comprehensive employee HIPO (High Potential) program for the organization. Employer Branding -Curated the content and strategy for branding PSDF at renowned forums through corporate and institutional partnerships.
PTCL.OfficialManager HR Strategy and Special Projects
May. 2017 - Dec. 2018Islamabad-Contributed in HR Strategic Planning Process, Strategy formulation & communication
-Monitored and assessed the implementation of HR strategic initiatives through Balanced Scorecard
-Identified and recommend improvements in the quality of HR processes, policies, systems and structures
-Established an internal communication strategy and ensured organizational initiatives and projects are successfully communicated to employees
-Designed and implemented strategic interventions to boost organizational effectiveness
-Actively participated in enhancing employee engagement and cultural transformation
-Undertook CSR initiatives for company’s image-building. Active member of the PTCL Razakaar Program.
-Wrote articles and publications for PTCL in magazines like Blue Chip and Grid Pk to enhance company's employer brand.
-Editor and design in-charge for PTCL's annual publication; PTCL Insight 70 Year Special Edition
NetSol Technologies Inc.Senior Lead HR Business Partner
Mar. 2015 - Apr. 2017LahoreActively worked in the following areas for more than 500 employees:
-Performance Management
-People Management
-HR Reports and metrics
-Performance Appraisals
-Guidelines and Policies
NetSol Technologies Inc.Training and Development Specialist
Jul. 2013 - Mar. 2015Corporate Trainer -Identified soft skill training needs of employees at each hierarchical level in the organization
-Launched a training institute called “ICAN” (Institute for Corporate Advancement at Netsol) to cater to these needs
-Conducted basic and advanced level courses on Personal Impact and Confidence, Communication Skills, Workplace Etiquette, Teamwork, Personal Hygiene and Time Management.
-Assisted in developing the course catalog, capacity plan, website, logo and enrollment mechanism for ICAN
-Strategized feedback and pre/post-assessment mechanisms to monitor performance of trainers and trainees
-NetSol Support Staff Training Program
National University of Computer and Emerging SciencesIT Instructor
Jan. 2013 - May. 2013
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