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Work Background
Paul SmithHead of PR & Marketing North America
Jan. 2024 - Jan. 2026United StatesLed North American Press, VIP, and Marketing strategy, managing a team of three across New York and Los Angeles
Developed regional messaging and communication plans aligned with global brand strategy
Ideated and executed brand initiatives to drive awareness, cultural relevance, and market growth in North America
Secured high-impact press coverage across runway, brand milestones, regional business updates, and Sir Paul Smith profiles
Managed Sir Paul Smith’s North American schedule, including interviews, appearances, and events
Produced and executed press, influencer, and VIP events, from seasonal previews to large-scale cultural activations
Expanded VIP dressing through strategic organic and paid placements across key cultural moments, premieres, and awards
Curated culturally led activations to generate ongoing brand buzz beyond launch calendars
Managed press, influencers, and talent for North American runway shows
Oversaw wholesale and retail marketing, ensuring alignment with in-store initiatives and key partner launches
Collaborated cross-functionally with Global, Regional, Retail, Digital, Media, and Design teams to deliver integrated campaigns
Partnered with Global Social and Affiliate teams to strengthen North American presence across owned and paid digital channels
SEQUELDirector
Oct. 2018 - Dec. 2023Directed up to 10 clients simultaneously, leading daily communications, senior-level outreach, and integrated PR and marketing strategies while managing a team of managers, executives, and coordinators
Produced and managed creative brand activations, launch events, press previews, and one-off initiatives for media, VIPs, influencers, and consumers—ranging from small-scale projects to long-term brand-building campaigns
Built and maintained a robust network of editors and journalists across multiple industries, as well as talent, agents, managers, celebrity and editorial stylists, photographers, creatives, media partners, vendors, and brand collaborators
Negotiated and managed talent contracts, statements of work, and payments on behalf of clients
Developed turnkey initiatives, culturally relevant moments, partnerships, and collaborations aligned with key brand milestones and annual launch calendars
Created strategic visibility opportunities during non-launch periods for both emerging and established brands through trend analysis, consumer behavior insights, and timely partnerships, including affiliate marketing strategies
Supported wholesale and retail priorities by developing communications and marketing strategies tied to specific launches and business objectives
Leveraged fashion, beauty, and lifestyle expertise to introduce fresh ideas and cross-pollinate relationships across agency divisions, including hospitality and music
Mode PRDirector of Accessories Swim & Lingerie
Jun. 2017 - Aug. 2018United StatesClients included R13 Denim, Nicole Saldana Shoes, Mlouye, REEF, Eckhaus Latta, The Great Eros, Baserange and Need Supply
NikeEmerging Markets Merchandising Information Specialist
Feb. 2016 - Jul. 2016Portland, Oregon Area
Ralph LaurenPublic Relations Temp
Jan. 2015 - May. 2015Greater New York City Area
VincePublic Relations Intern
Aug. 2014 - Dec. 2014500 Fifth Avenue
Ralph LaurenPublic Relations Temp - Denim & Supply
Jan. 2014 - Aug. 2014New York, New York
Esquire magazineFashion Closet Intern
Aug. 2013 - Feb. 2014300 W 57th Street
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