Represent.comChief Development Officer/Partner - (Company Acquired)
Sep. 2014 - Aug. 2016Los Angeles, CABusiness Growth & Partnerships: Scaled the e-commerce platform by building high-profile influencer and affiliate partnerships, driving brand reach, sales, and revenue growth. Marketing & Consumer Strategy: Developed and executed targeted digital campaigns across social media, Google Ads, and email marketing, leveraging consumer psychology to optimize conversion rates. Operations & Product Development: Collaborated with product, design, and tech teams to launch successful merchandise campaigns while streamlining fulfillment, logistics, and customer experience. Revenue & Acquisition Success: Drove profitability through strategic initiatives, positioning the company for a successful acquisition.