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Work Background
Teens of Color AbroadMarketing Director
Sep. 2024New York, New York, United StatesLead marketing, branding, communications, and rebrand strategy, aligning campaigns with TOCA’s mission to expand global language learning and cultural exchange.
Manage digital presence across social media, email, and newsletters, delivering campaigns, donor journeys, and impact updates that strengthen engagement and retention.
Create and oversee collateral and content (reports, decks, campaigns, event materials) to support recruitment, fundraising, and stakeholder communications.
Drive donor engagement and fundraising efforts through segmented strategies, Giving Tuesday, tier development, and strategic partnerships, while tracking performance to optimize growth.
Enhance efficiency and visibility by implementing AI-powered tools (ChatGPT, Canva, Grammarly, Opus Clips) and supporting PR/media outreach with press releases and thought leadership.
Next StreetBusiness Coach
May. 2022 - May. 2025New York, New York, United StatesOffer business coaching and mentorship, focusing on branding, to female entrepreneurs within the five boroughs of NYC. Next Street LLC is the subsidiary WE NYC holding company under NYC's SBS.
Freelancers UnionMarketing Instructor & Coach
Sep. 2019Brooklyn, NYDesign and facilitate marketing workshops, with a focus on branding, for budding entrepreneurs.
On-site marketing, branding, and strategy coaching for freelancers and entrepreneurs.
NYC Department of Small Business ServicesMarketing Instructor
Mar. 2017 - Oct. 2018New York City Metropolitan AreaFacilitated workshops that covered social media, website fundamentals and marketing basics/trends for NYC based entrepreneurs. All presentations provided by NYC Business Solutions.
SHENA NICOLE CONSULTING LLCPrincipal Consultant
Apr. 2016New York City Metropolitan AreaLead brand consulting for personal and corporate clients, crafting authentic identities, strategies, and positioning that build recognition and loyalty.
Deliver AI training and consulting, teaching teams and executives, prompt engineering, and how to integrate emerging tools into workflows for innovation, efficiency, and ethical use.
I craft and lead creative strategy and direction across brand, content, storytelling, experiential design, campaigns, and the customer journey; transforming ideas into cohesive, emotionally resonant experiences that connect and convert.
Provide executive coaching blending brand psychology, philosophy, leadership development, and strategic thinking to strengthen clarity, creativity, and decision-making.
Facilitate workshops and trainings (NYU, Fiverr, Brandwatch, Brooklyn Public Library, and Goldman Sachs), reaching 1,000+ professionals on branding, consumer behavior, creativity, and AI adoption.
United Dental GroupDirector of Brand Marketing
Oct. 2015 - Apr. 2016Greater New York City AreaDirected rebrand initiative that doubled conversion rates, web traffic, and appointment bookings across 20+ branch locations.
Secured media partnerships (Yellow Pages, Daily News, ZocDoc), increasing specialty service sales by 5–10%.
Launched campaigns (giveaways, contests, paid ads), achieving 20% market penetration in U.S. and Korean markets.
Managed $100K marketing budget, ensuring measurable ROI.
Generated an extra $29K in Q4 through a strategic Black Friday campaign.
Gap Inc.Corporate Visual Specialist
Sep. 2011 - Jan. 2015New York, NYFirst to pioneer the Corporate Visual Specialist role, hand-selected by Banana Republic’s Creative Director.
Created showroom concepts for Men’s, Women’s, Kids, and Baby divisions, enhancing brand visibility by 20–25%.
Translated reports into visual merchandising strategies, driving stronger corporate presentations and buyer engagement.
Managed and mentored freelance teams for market week activations.
Karmaloop.com & B. Robinson Optical IncBrand Marketing Manager
Apr. 2010 - Sep. 2011Founded Customer Relations department, leading to new products that accelerated acquisition and retention.
Designed a digital campaign generating $91K in 3 days and increasing customer retention by 20%.
Developed visual merchandising strategies that elevated licensed brand image.
Managed advertising partnerships for Betsey Johnson, David Yurman, and Judith Leiber, overseeing budgets and merchandising deliverables.
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