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Aurum Jewellery DesignsFounder & Head of Business Development of Soul Design
Jan. 2016United Arab Emirates• Founded and scaled two high-end jewelry brands specializing in bespoke designs - Aurum Jewellery designs & The World of Shee • Developed business strategy and led expansion into new markets internationally • Built brand presence through digital marketing, exhibitions, and high-end retail partnerships. • Managed budgeting, cost control, and financial forecasting to ensure profitability and growth. • Streamlined the supply chain, negotiating directly with diamond and gold suppliers for competitive pricing. • Conducted market and sales data analysis to optimize product offerings and pricing strategy. • Oversaw client relationship management and after-sales service to enhance customer loyalty. • Led all creative and operational aspects from concept design to delivery.
Zomorod Jewelry & ExchangeOperations Manager
Jan. 2007 - Dec. 2016Lebanon• Directed daily operations for a multi-service jewelry and exchange business. • Designed and implemented business growth plans, resulting in consistent year-over-year revenue increases. • Conducted in-depth financial analyses and forecasting aligned with annual budgets and targets. • Improved business efficiency through operational analysis and process optimization. • Managed supplier and client negotiations.
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