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Work Background
CEO / CoFounder 👨‍🚀
AtlasCEO / CoFounder 👨‍🚀
Sep. 2024EarthOver $100B lost every year from suboptimal AI and SaaS monetization. AI has changed everything. Everything, except how we monetizing it our products. Legacy SaaS models don’t fit. Usage is volatile. Expectations are sky-high. So why are the solutions are still so unclear!? → We lack data that validates the value our AI products deliver → We don't understand our cost to deliver → And we don't know the customers' preferred way to be charged So our business models remain guesswork. And because billing infrastructure rebuilds require engineering cycle after engineering cycle, by the time we've figured it out, we’ve lost momentum and our best users. This is the beginning of Vibe Pricing. All things monetization, now done in a fraction of the time, with absolute precision and a human simply, in the loop. Atlas makes monetization stupidly simple: → Launch any pricing model in minutes—no engineering, no tickets, no tears → Drop in a beautiful pricing page and smart paywalls that actually convert → Get strategy recommendations based on your usage, market data, and what’s worked before → Let Atlas keep tweaking your pricing behind the scenes so you don’t have to
CEO / CoFounder 👨🚀
AtlasCEO / CoFounder 👨🚀
Sep. 2024EarthAI makes it easy to launch a product. Monetizing it? Still hard as hell. Most AI builders delay monetization. Pricing is guesswork. Paywalls require engineers. Pricing pages live in Google Docs. By the time teams figure it out, they’ve lost momentum—or their best users. This is the beginning of Vibe Pricing. All things monetization, now done in a fraction of the time, with absolute precision and a human simply, in the loop. Atlas makes monetization stupidly simple: → Launch any pricing model in minutes—no engineering, no tickets, no tears → Drop in a beautiful pricing page and smart paywalls that actually convert → Get strategy recommendations based on your usage, market data, and what’s worked before → Let Atlas keep tweaking your pricing behind the scenes so you don’t have to
AVP, Commercial Sales
Pendo.ioAVP, Commercial Sales
Jan. 2022 - Sep. 2024Raleigh, North Carolina, United States
Sr. Director of Corporate Sales
Pendo.ioSr. Director of Corporate Sales
Aug. 2021 - Jan. 2022Raleigh-Durham-Chapel Hill Area
Director of Corporate Sales and Pendo For Startups
Pendo.ioDirector of Corporate Sales and Pendo For Startups
Feb. 2020 - Aug. 2021Raleigh, North Carolina, United States
Managing Director, EMEA
Pendo.ioManaging Director, EMEA
Nov. 2019 - Jul. 2020London, United Kingdom
Acting Managing Director, EMEA
Pendo.ioActing Managing Director, EMEA
Nov. 2019 - Apr. 2020London, United Kingdom
Director of Sales Excellence
Pendo.ioDirector of Sales Excellence
Feb. 2019 - Feb. 2020Raleigh-Durham, North Carolina AreaI am building the Sales Excellence Team at Pendo.io. What is a Sales Excellence team? Think Sales Ops + Sales Enablement. Sales Strategy and Execution Support. We're a unit of instructional designers, builders, operators and coaches focused on dramatically increasing sales success and accelerating individual and team development. We give our reps the knowledge infrastructure and training they need to become the most effective sellers in the market and stay on top.
Enablement and Operations Manager
Pendo.ioEnablement and Operations Manager
Nov. 2017 - Feb. 2019Raleigh-Durham, North Carolina AreaI'm thrilled to be building out a critical piece of our world class sales and operations organization.
Regional Lead
Pendo.ioRegional Lead
Feb. 2017 - Oct. 2017I lead growth and sales teams in PA, the Great Lakes, Mountain West and the Pacific northwest.
Sr. Account Executive
Pendo.ioSr. Account Executive
Aug. 2016 - Jan. 2017
Account Executive
Pendo.ioAccount Executive
Mar. 2016 - Jul. 2016
Market Director
CoFoundersLabMarket Director
Oct. 2013 - Mar. 2015Raleigh-Durham, North Carolina AreaMarket Director Raleigh-Durham, growing a community base that helped entrepreneurs connect and build ideas together. As the first Market Director in RDU: - Organized and hosted 8 events, increasing average attendance from 10 entrepreneurs to 38 in 2 years. - Grew community base from >25 members in 2013 to <350 in 20months. - Increased Premium Subscribers.
CEO and Founder
BoomboxFMCEO and Founder
Mar. 2013 - Feb. 2016Raleigh-Durham, North Carolina AreaCEO & Co-Founder of BoomboxFM, a new-age music discovery service, bringing true, personalized music discovery to over 200,000 active subscribers, while helping more than 4,500 high quality musicians find the head phones of a highly targeted, eager and engaged audience. In 18 months I: Advanced idea from concept to validated market fit: - Increased user sign up by 678% in 2015 (65,790 new users). - Featured and curated over 500 of the best up and coming musicians while building a library of 20,000+ songs from 4,000+ emerging artists. - Delivered 1.1MM Discovery Emails. - Facilitated 154, 018 Song Streams in 2015, a 901% YOY increase. - Consistently kept 50%+ Monthly Active User rate. - Shrunk the Cost to Acquire a User from $6.46 to $.41 Feb 2015 - July 2015 - Raised >$130k in seed funding. Built NOTABLE PARTNERSHIPS with: - Primary Wave Music - NBC's The Voice - Warner Brothers’ Music
Director of Customer Succes
Farragut SystemsDirector of Customer Succes
Aug. 2011 - Dec. 2012Durham, NCClient Relationship Coordinator, Head of Support Services (LocalGov) for Farragut Systems a multi-vertical SaaS provider. - Initiated company’s first ever NPS Score Review, collecting data from 45 sources, and 13 customer accounts to improve client services and brand identity. - Subsequently improved Net Promoter score from 78 to 85 in 12 months. - Participated in developing and executing marketing and sales strategies that resulted in the winning of multiple NCPTS contracts.
Customer Succes Director
Farragut SystemsCustomer Succes Director
Aug. 2011 - Dec. 2012Durham, NCClient Relationship Coordinator, Head of Support Services (LocalGov) for Farragut Systems a multi-vertical SaaS provider. - Initiated company’s first ever NPS Score Review, collecting data from 45 sources, and 13 customer accounts to improve client services and brand identity. - Subsequently improved Net Promoter score from 78 to 85 in 12 months. - Participated in developing and executing marketing and sales strategies that resulted in the winning of multiple NCPTS contracts.
Head of Game Day Operations and Sponsorships
Real Maryland FCHead of Game Day Operations and Sponsorships
Jan. 2008 - Mar. 2011Rockville, MDHead of Marketing & Match Day Operations for USL 2 Professional Soccer Club. - Increased single game ticket sales and Season Ticket Sales. - Sold sponsorship packages from 2009-2011. - Organized and coordinated 12 halftime and game-time promotional events. - Improved community and press relations by writing over 50+ press releases, - 35+ pre-match reports and 35+ match day programs. - Participated in expanding Youth Academy from 3 teams to 37 in 2008-2010.

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