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Work Background
GORILLA STUDIOFounder, CEO & Head of Growth – Digital Strategy and Technology Development Services
Feb. 2022EgyptAs the Founder, CEO and Head of Growth at Gorilla Studio, I combine my expertise in technical leadership, digital marketing, and business growth to drive the agency’s innovation and success. My responsibilities and achievements encompass both strategic growth and technology leadership, including: Integrated Digital and Technical Strategy: Developing and executing an overarching digital and technology strategy that aligns with Gorilla Studio’s mission, ensuring synergy between growth objectives and technical innovation. Growth Leadership and Market Expansion: Leveraging deep digital marketing expertise to expand our market presence, drive brand engagement, and generate client growth through targeted, data-driven digital campaigns. End-to-End Product and Service Development: Leading the development of digital products from initial concept through deployment, ensuring alignment with client needs and cutting-edge standards across the entire product lifecycle. Emerging Technology Integration: Spearheading the adoption of transformative technologies such as AI, analytics, and automation to enhance our service offerings and provide clients with a competitive edge. Technical Architecture & Innovation: Designing secure, scalable technical solutions and establishing architectures that underpin our digital services, supporting everything from campaign execution to advanced analytics. Stakeholder Communication & Client Success: Bridging the gap between technical details and business outcomes, fostering transparency with clients and aligning project goals with strategic growth initiatives. Team Development and Mentorship: Building and leading a high-performing team, promoting a culture of innovation, continuous learning, and operational excellence. This combined role showcases my commitment to growth and innovation, positioning Gorilla Studio as a leading digital agency that delivers robust, client-centered solutions.
CottonfortCoFounder
Apr. 2020Cairo, EgyptWe are a company with strong connection to roots, passionate to build healthy relations with our customers, people and communities all over the globe. Backed up with more than 50 years of manufacturing experience in the textile industry. Our third generation of entrepreneurs and marketing experts are embracing revolutionary concepts in everything we do. We are planning to disrupt the textile, and fashion industries not only in Egypt, but all over the planet. Applying latest digital marketing methodologies supported by high-end products with genuine and elegant designs; we’ll be able to establish unique market position, deliver outstanding results, and achieve exponential growth. We will remain always brave to try new things and embrace creativity whenever possible. By maintaining mixture of hard working, with fast pace while having fun during our journey! Finally, we commit to be fair and honest to ourselves, our customers and our partners.
Philips EgyptDigital Marketing Lead (Africa), Philips Lighting
Sep. 2012 - Mar. 2020City Stars, Star Capital 8, 12th Floor, Nasr City, Cairo, EgyptDefine local digital marketing strategy, by translating global corporate/sector strategy into a competitive local organizational blueprint and action plan. The objective of the plan is to increase business opportunities, generate new leads, optimize digital performance and it must be around providing better customer experience and fruitful consumer decision journey (CDJ). Interpret gathered local & global customer insights and apply the Consumer Decision Journey backward methodology into local actions on digital channels to enhance and optimize the customer experience. Improve the customers acquisition and lead generation methods by applying Search Engine Marketing concepts including SEO and SEA to drive growing traffic to our website and any other digital channels. Drive operational excellence by interpreting and analyzing critical digital marketing KPIs, measuring performance efficiency and act in order to meet country/cluster targets for performance improvement. Lead a local network of software houses, digital marketing agencies and internal marketing professionals in an effective Local Digital Marketing Council to develop and execute local digital marketing campaigns, activities, software projects, web applications, social media applications, and mobile applications. Supports Business Analysts, Scrum Master and Delivery Managers on managing, tracking, and forecasting of solution development. Provide guidance to development team in performing build automation and configuration management. Accountable that deliverables meet quality requirements as specified by the relevant quality system. Communication with users and suppliers to suggest improvements and optimizations. Connect with the global digital marketing network teams (digital services, Information Technology, Development Team, digital business and e-commerce team) to build and deploy local digital marketing programs, as well as local e-commerce capabilities and solutions.
Global Technologies Online (GTO)Digital Division Manager
Apr. 2010 - Apr. 2012Cairo, EgyptManaging concurrent software projects, web applications, portals and mobile applications in all phases of project management starting from the scoping phase, followed by planning, scheduling, risk management, financial management, resources allocation until the delivery of projects within time and budget constraints. Define delivery phases of the project including activities, sub-activities, and milestones ensuring these are documented and used as the basis for the project event log, issues and risk log and any subsequent reporting. Take actions in order to mitigate any expected risks, delays and/or problems that can be expected during the projects lifecycle. Allocation of project resources and schedules within time and budget constraints. Maintain continuous communication on the project status throughout its life cycle with the different stakeholders. Participate in reviews and meetings and provide updates on project progress Collaboration with system analysts, team leaders, and other stakeholders in the design, planning, execution and delivery phases Interacting and coordinating with the client for the duration of the project. Gathering system detail requirements and business rules from the client and developing the analysis and design directives. Identify best technical solutions for the requested web applications, and web portals to satisfy the customers’ business requirements. Analyzing business requirements, and transforming these requirements into projects briefing documents that is used to identify which applications, modules, services and solutions to be used and when custom based solutions to be provided. Design and Develop Service Level Agreements (SLAs) with the customer according to the resources capacity, to mitigate future problems and set customers’ expectations. Provide backend/administration training to the customer on the provide platforms features during the delivery phase of the projects.
Global Technologies Online (GTO)Web Production Manager
Feb. 2009 - Mar. 2010Cairo, EgyptLeading a team of applications programmers and web and graphic designers by setting projects deliverables, mentoring, motivation, organization and development. Collaboration with systems analysts, applications programmers, web designers, and other project members during the different phases of the projects lifecycle. Provide technical support and leadership to team members through hands on support, leadership and coaching. Maintain high quality standards by establishing coding quality guidelines, documentation and manuals. Support in the collection of the customer business requirements, design of user stories and scenarios, estimation of the overall project cycle and execution plan. Support system analysts in analyzing business requirements, identification of project requirements, preparation of development action plan, needed resources and identifying areas for improvement and optimization. Support project managers in projects cost evaluation from a resources and timeframe perspectives. Making sure that all team members adhere with quality development and programming principles and standards, while generating continuous team performance evaluation reports. Ensure all team members are working smoothly in an organized manner, while setting the right priorities and tasks delivery among different team members. Responsible for handling any internal team members’ issues while making sure things get resolved without affecting the projects timelines and delivery deadlines.
Global Technologies Online (GTO)Web Development Team Leader
May. 2007 - Jan. 2009Cairo, EgyptIntegrate software applications using microsoft .net framework modules, plugins and libraries using .Net framework (VB.Net and C#.Net) by transforming user and business requirements into functional components. Responsible for the delivery of multiple and simultaneous projects from the business analysis phase until launching and going live. Creating and Maintaining Microsoft SQL Server Databases and integrating those databases with web applications, web services and portals. Analyzing business requirements and assessing the best technology and framework to be used in converting requirements into functional modules and libraries. Collaboration with systems analysts, applications programmers, web designers, and other project members during the different phases of the projects lifecycle. Take preventive actions by creation of different health checks scenarios to ensure that all modules and libraries are optimized. And execute load and performance testing to ensure reliability and durability of the produced solutions. Provide technical support to junior team members through hands on support, and coaching. Follow and maintain coding quality standards, documentation and organisation according to the applied standards in the company. Support packaging for the developed modules and reusable code libraries. Analyze technical issues and software defects and provide optimization fixes and code enhancements and create full testing plans that include functional and non-functional testing scenarios. Research and propose latest programing and technology updates and frameworks to maintain latest market requirements. Provide second line of support for deployed projects.
Global Technologies Online (GTO)Senior Web Applications Programmer
Jan. 2006 - Apr. 2007Cairo, EgyptDesign, build and develop reusable Microsoft .net web modules, plugins and libraries to be used in building web applications and portals using .Net framework (VB.Net and C#.Net). Creating and Maintaining Microsoft SQL Server Databases and integrating those databases with web applications, web services and portals. Perform quality testing (modular and functional) on the produced web applications & web services in order to identify any bugs and defects in the code. Responsible for troubleshooting and identification of any bugs in the modules, and libraries when reporting issues on the deployed projects and live web applications, and ensuring that fixes patches are deployed and released on all live projects. Follow and maintain coding quality standards, documentation and organisation according to the applied standards in the company.
SitesPower Training CenterAccount Manager
Apr. 2003 - Jan. 2005Handling corporate accounts, and directing sales and marketing activities.
UNDPWeb Developer
Apr. 2002 - Mar. 2003GUI and web development of the National Council for Women (NCW) portal website in Egypt. Managing creative team to develop this project. Organize project work flow; determine rules, responsibilities and communication between all team members Analyzing, planning, monitoring and controlling the whole project life cycle.
Digital VisionWeb Programmer
Nov. 2000 - Mar. 2002E-Commerce, Educational, advertising Web applications development, Multimedia CDs development, and professional presentations development
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