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Work Background
CelonisEMEA Marketing Demand Center Manager
Apr. 2024
Hexagon Asset Lifecycle IntelligenceMarketing Manager- ABM & Field Marketing
Apr. 2023 - Apr. 2024
Hexagon Asset Lifecycle IntelligenceMarketing Manager- ABM & Demand Generation
May. 2022 - Apr. 2024Madrid Area, Spain
Hexagon Asset Lifecycle IntelligenceMarketing Program Manager
Jan. 2020 - May. 2022• Marketing strategy planning for the Owner Operator segments and new markets for EMIA. • Plan, develop and lead multi-channel demand generation initiatives to drive brand awareness, inbound pipeline generation, and accelerated inbound revenue. • Track effectiveness of marketing campaigns and analyze results and business impact. Provide insights into results and recommendations for how to improve and optimize going forward.
• Coordinate with Commercials, Content Lead, Product Owners and Industry Consultants to ensure messaging is optimized for campaign success.
• Additionally leading the EMIA wide events strategy of the region in collaboration with Hexagon´s divisions. 2019 Excellence Award-Business Innovator
Hexagon Asset Lifecycle IntelligenceRegional Marketing Specialist, South Europe and Nordics
Jan. 2018 - Jan. 2020Madrid Area, Spain• Oversee the marketing strategy of regions throughout EMIA (Southwest Europe & Nordics)
• Develop digital campaigns, lead nurturing and a variety of automation projects (via Eloqua & Pardot marketing automation tools) for optimized demand generation • Promote and plan a variety of webinars and international industry events including budget responsibility
Independent ConsultantMarketing Consultant
Aug. 2016 - Jan. 2018Madrid Area, Spain
Walmart.comPayments and Risk
Apr. 2015 - Aug. 2016Fayetteville, Arkansas Area• Conducted risk reviews, reports & analysis to minimize financial impact related to e-Commerce fraud • Researched and investigated internal and external sources and provided secondary intelligence
• Achieved a 90% accuracy on fraud prevention (department average 70%)
MIRA/ Building ImpactMarketing Coordinator
Jul. 2014 - Apr. 2015Greater Boston Area• Led research, program management and marketing communications, including creating and tracking MIRA’s branding strategy throughout Massachusetts
• Managed program planning and facilitation within Building Impact’s network of corporate and real estate partners
KEAN Marketing Manager
Jan. 2012 - Jul. 2013Athens, Greece• Established a US branch of KEAN. Formulation of brand identity, mission statement, organizational structure, legal and policy tasks, programs and activities intended to carry out. Developed and launched (Jan. 2013) a US version of KEAN’s product, Planetbook, used by secondary schools
• Oversaw marketing, communications, outreach and B2B strategic partnerships for KEAN's major initiatives in Europe and the US • Secured, managed and implemented $500,000 grant from the Greek Ministry of Environment, Energy & Climate Changes, the European Commission and multinational companies for Planetbook distribution across schools in Greece and the US
• Expanded global and domestic partnerships with various corporations, international institutions, educational institutions, and community based organizations and employed B2B strategies to cultivate and sustain agency relationships
Theasis Presentation and CommunicationProject Associate
Oct. 2010 - Mar. 2012Athens, Greece• Led creation, management and implementation of over 50 high value event projects for multinational companies such as P&G, PepsiCo, AstraZeneca, Novartis, L’Oreal, Bayer, EMC, IBM throughout Europe and the Middle East • Budgeted corporate event and marketing projects with a total operation cost of up to $300K; consistently delivered highly successful projects within budget and timelines
• Analyzed important industry market intelligence in relation to market trends and future product development for the design and proposal of the project
CNN InternationalAssistant Producer, Intern
Oct. 2008 - Jan. 2009London, United KingdomInternational cable, satellite, IPTV and digital terrestrial news broadcast television channel
●Worked on topic development for a program called "Spirit of Change", researched content for program on the banking crisis of 2008 alongside acclaimed TV journalist, Becky Anderson
●Participated in rigorous, two-month training program associated with best practices in journalism taught by business anchor and reporter, Richard Quest
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