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Work Background
With IntelligenceMarketing Manager
Sep. 2025Bulgaria, SofiaLeading digital marketing transformation initiatives focused on driving revenue growth through strategic, data-led marketing programmes across the Infrastructure and Real Estate solutions. Delivering high-performing campaigns, leveraging email marketing, lead nurture, and demand generation strategies to increase demand, improve lead quality, accelerate sales cycles, and guide users through the journey to demo requests
- Planning and executing targeted email marketing programmes for With Intelligence’s Infrastructure and Real Estate reports, supporting audience engagement, and report distribution
- Developing and managing email marketing campaigns using Pardot (Engagement Studio), Salesforce, and SendGrid, delivering cross-sell initiatives for With Intelligence reports while optimising lead journeys, segmentation, performance tracking, and conversion to demo requests
- Optimising lead management processes and campaign workflows to support scalable marketing operations and measurable business impact
- Mentoring and line-managing a Marketing Executive, providing weekly one-to-one coaching, guidance on day-to-day activities, and support in developing processes, documentation, and best practices
AtosHead of Digital Marketing - Growth Office
Apr. 2025 - Sep. 2025Bulgaria, SofiaPromoted to drive digital transformation and revenue growth through strategic MarTech implementation, data-led marketing, and high-performing ABM/DBM programs. Proven success leading end-to-end digital strategies during complex organisational change, including remergers and realignments. Expertise in managing global campaigns, optimising lead management processes, and building scalable systems that increase demand, accelerate sales cycles, and deliver measurable business impact
- Drove the MarTech strategy with end-to-end ownership of platform management, integration, governance, upskilling, and user adoption for Growth Office, business lines, and regions
- Developed and led a growth digital marketing strategy, with a strong emphasis on ABM and DBM, delivery and optimisation of digital customer engagement programs, leveraging the most effective digital channels for maximum impact to accelerate growth and drive revenue
- Driving Atos lead management, lead upload, and process setup to improve the lead scoring, segmentation, and expediting the lead follow-up and nurture
- Leveraged data and analytics - track, measure, and optimise the effectiveness of ABM and DBM campaigns across digital channels, enhancing brand awareness and lead generation
- Budget plan, oversight, and cost optimisation for the Growth Office and over a 100K € for Atos Marketing
- Trained and mentored 20+ marketing professionals, building capabilities in digital strategy, MarTech tools, and performance marketing while fostering a culture of innovation, agility, and measurable success
EvidenGlobal Digital Marketing Manager - Cloud
Sep. 2024 - Mar. 2025Bulgaria, SofiaPromoted to developing and navigating global digital marketing strategies for Cloud Solutions, at Global, Hyperscaler, and Regional levels, by working closely with the Marketing, Web, and Sales teams, helping improve lead generation and maintaining higher engagement, and navigating through migration. Leading the Webinar Global Digital Marketing and Demand Generation for Eviden
- Developing and leading Cloud marketing team in campaign planning and implementation across digital channels - Marketo Engage, Salesforce, Paid and organic social media, Sales Enablement
- Managing and implementing reporting sub-workstream for Eviden and Atos to improve reporting quality and quantity, adding insights on campaign development and performance, which led to an increase in CTR by 0.4% and a decrease of CPC and CPL - 3 times
- Leading the Cloud Paid Digital Marketing - Building awareness, consideration, and conversion, and nurture campaigns, A/B testing, optimising content, visuals, and improving segmentation, targeting, budget allocation, and forecast, which led to a drastic increase in leads and demand generation
- Improved CRO, Lead management, Data segmentation for email and paid campaigns, which led to an increase in email engagement by 6% and in paid conversion - 9 times
- Go To Webinar Process and web page improvement, which led to 19% increase in webinars YoY, a 2 times increase in registration, and a 2.5 times increase in pageviews
EvidenGlobal Digital Marketing Manager
Sep. 2023 - Sep. 2024Sofia, BulgariaDeveloping digital global marketing strategies, managing, and supporting Global, Regional and Industry Marketing teams in fulfilling brand awareness digital marketing activities and campaigns across channels for Cloud, HLS, Gen AI, BDS, and Advanced Computing solutions
- Developing and supporting the marketing team in campaign planning and execution on Marketo Engage, Salesforce, Paid and organic social media campaigns, and IP Ads- LinkedIn, Twitter and Triblio;
- Developing and implementing reporting solutions for Eviden in collaboration with Atos and Eviden teams for marketing and a variety of stakeholders, implementing Power BI, Looker Studio, and on-demand Matomo custom reports;
- Developing and managing marketing nurture campaigns on Marketo Engage, Momentum, and LinkedIn for Solutions and Hyperscalers;
- CRO, Data segmentation, CRM management, and reporting in LinkedIn, Marketo Engage, and Salesforce;
- Process development and implementation of Go To Webinar, LinkedIn Paid, Matomo, campaigns and tracking, testing, and implementation of Lodago;
- Onboarding and training new joiners in platforms and processes - Marketo Engage, Momentum, Go To Webinar, Spriklr, LinkedIn Campaign Manager - Global Cloud Digital Marketing management and support;
DelinianSenior Marketing Executive
Jul. 2021 - Sep. 2023Managed, planned, and executed Client Solutions marketing services for 9 of NextGen's global and regional Legal brands and products, including - Marketing Services, Accreditation and Awards
- Developed and managed integrated marketing campaigns for 150 clients on Marketo Engage, Upland Adestra, LinkedIn, Twitter, Web and Print in collaboration with Editorial and Sales Teams;
- Led the Client Digital Paid programs, forecast, and budget for 3 brands, including campaign, content, and visual creation and setup;
- Developed and implemented reporting solutions for NextGen's Client Solutions marketing, stakeholders and clients;
- Developed visual identity across 5 brands for 20 products;
- Developed marketing automation campaigns on Marketo Engage and Upland Adestra;
- Improved data segmentation and database management across NextGen's brands;
- Process development and implementation;
Euromoney PLCMarketing Executive
Mar. 2019 - Jun. 2021Developed, planned and executed marketing strategies and campaigns for 12 of the NextGen's global and regional Brands and products, containing - Product development, Accreditation, Awards, Marketing solutions, Lead generation
- Developed and implemented brand identity strategy for 4 legal media brands;
- Developed, planned, and managed global social media holistic strategies for multiple brands across marketing, sales and editorial teams that led to 65 % follower growth;
- Developed and managed B2B integrated marketing campaigns for 200 clients on Marketo Engage, Upland Adestra, LinkedIn, Twitter Web and Print;
- Led email marketing automation, data segmentation and database management across legal media and Euromoney brands;
- Increased the social media impressions - 123 % and web page traffic with 35 % YoY by improving content, visuals and user journey;
Antelope AudioSocial Media, CSR and Internal communications Specialist
Oct. 2018 - Jan. 2019Managed, developed, and maintained global social media communications, social responsibility strategy, and internal communications - Developed and implemented global communication social media strategy and campaigns to reflect events, marketing and PR activities, news streams and paid content, including managing online communication with audiences;
- Managed the Paid media channels - Facebook and Twitter
- Developed and implemented CSR strategy focused on Pilot Program for Global Educational Programs for 3 international and 3 national Universities across Europe, Asia, and North America;
- Led the internal communications strategy, developed a monthly internal newsletter by working with multiple stakeholders - print and digital;
- Developed and executed B2B, and B2C email marketing campaigns to increase brand awareness and improve opportunities conversion rate. Supported the Sales team to achieve better performance;
DaLead SourceMarketing and Communication Manager
Jan. 2018 - Mar. 2021BulgariaResponsible for developing and implementing B2B and B2C marketing and communications strategies and campaigns
CML Bulgaria ADMarketing Expert
Jan. 2018 - Jun. 2018Developed local marketing plans, awareness campaigns and budgets within the global marketing strategy frame of JCB for JCB's Dealer CML Bulgaria
- Developed, implemented and managed B2B marketing, brand awareness, and communication campaigns for JCB Construction Products;
- Developed awareness marketing and advertising content including content, visuals, brochures and ads for both print and digital;
- Co-organized local and international events to increase client and media engagement such as exhibitions and test events;
- Led and coordinated external communications and media buying process for the JCB dealer with key stakeholders, partners, clients, media, and in social media channels, and web pages and platforms;
- Improved data segmentation and lead management;
Energy Sped Ltd.Public Relations Manager
Oct. 2016 - Oct. 2017Lom, Montana Province, BulgariaManaged, organized and coordinated the external communications with key stakeholders, partners, clients, media, events for communication projects with EU Funding
- Developed and implemented publicity strategies and campaigns for clients
- Created, information and visual content for diverse campaigns both print and digital
- Planned and organized a variety of events for the company and for its clients including conferences, round tables, seminars and press conferences
- Progect managed and reported on projects with EU funding
- Supported the media buyng for the company and its clients
PRoWay Communications AgencyPublic Relations Specialist
Jan. 2015 - Sep. 2016Sofia, Sofia City Province, BulgariaDeveloped, organized, budget and implemented various events, publicity, and PR strategies and campaigns for the agency and its international and national clients
- Managed mixed teams of independent contractors to fulfill client PR and Marketing campaigns and events
- Onboarded, trained, supervised, and mentored interns, who participated in the company training program and in the daily execution of activities such as media monitoring, content creation, organic social media support
- Coordinated the launch and managed external national WordPress web platform for events across industries - Led and coordinated external communication with key stakeholders, partners, clients, vendors, Influencers, media, and social media
- Maintained and created content and visuals for the company web page, clients web pages and platforms
- Planned and organized events for the company and its clients such as conferences, round tables, seminars, press conferences and special events - Content creation and designed visuals for organic and paid digital, advertising, PR - print and digital
PRoWay Communications AgencyPublic Relations Assistant
Jul. 2014 - Jan. 2015Sofia, Sofia City Province, Bulgaria- Supported the PR team with the daily media relations;
- Created content and visuals for the company web page and social media channels. Created articles and press releases for clients - web page and social media;
- Created press releases and materials for clients events;
- Monitored media campaigns
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