Effective IntelligencePredictive Modeller
May. 2014 - Jan. 2015Cape Town Area, South AfricaEffective Intelligence is a small but fast growing data analytics Company in South Africa. As a predictive modeller, I was responsible for the following tasks: • Applying advanced data mining techniques on large volumes of data (Big Data) in order to uncover hidden patterns and insights, thereby improving decision-making processes. • Building marketing, behavioural and risk scorecards by employing propensity models to help in better customer targeting as well as risk assessment. • Customer and market segmentation through clustering algorithms, neural networks and factor analysis, to identify appropriate target markets. • Sentiment analysis on unstructured data (text mining on social media platforms) for social media effectiveness. • Developing predictive models for client engagements. • Machine learning and building logistic regression models, to analyse relationships and make objective data driven decisions.