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Work Background
Brand Designer
Delicato Family WinesBrand Designer
Jan. 2020 - Dec. 2024Napa, California, United StatesAt Delicato I did packaging design, 3D prototype renderings and point of sale print design work for brands such as Bota Box, Gnarly Head, Coppola, Noble Vines, Three Finger Jack, Relax, Z. Alexander Brown, Schmitt Sohne and Black Stallion. I used my extensive print and prepress production skills to assure quantity results.
Creative Director, Brand Strategist, PM
Fischer Design LLCCreative Director, Brand Strategist, PM
Aug. 2011 - Jan. 2020We are a small graphic design and brand strategy firm specializing in Tribal Branding. We coined that phrase because people today are joined by interests, not just demographics. These interest groups have their own ethos, like a tribe. Every marketing communication we create for our clients is expressed in the voice, attitude and aesthetic of the intended tribe. Accounts include Medtronic, Zuora, Trinet, TruRoots, Delicato Family Wines, Stentex, InVisage, Forsight Vision, Cargo Velocity, Clipper Windpower, J.M Smucker, R.W. Knudsen, Mattel, Ubisoft, Mindscape, Powerbar and Evolv. Samples at: http://behance.net/fischer-design
Creative Director, Brand Manager, PM
Clipper Windpower, Inc.Creative Director, Brand Manager, PM
Jul. 2008 - Jul. 2011I was the defender of the Clipper brand. I was responsible for either the in-house creation or direction of agencies to create every marketing communication for our company. Clipper created wind turbines larger than the Statue of Liberty. The company was smart, visionary and full of energy so to speak... so my job was enjoyable because the product is so inspiring. It was an honor and truly humbling to be working in the company of such great people who are vigorously moving toward a brighter future--even though the markets are extremely challenging at present. Unfortunately, Clipper was gobbled up and sold off – renewable energy policy and economics have not been kind to US companies. The current identity of what's left of the company a shadow of their former glory, but I'm happy to show the vibrant brand we had in those times.
Studio Manager, Project Manager, Designer
Hello Creative (now rebranded as Sevenfold)Studio Manager, Project Manager, Designer
Mar. 2005 - Jul. 2008I helped build a design firm with Creative Director Eric Spillman. Because I know the business, Eric looked to me to run the studio and service Hello's accounts which let him focus on higher levels. I primarily focused on creative for Medtronic, Inc., the firm's largest account. Other accounts included GE Moneybank, Migros (Switzerland), Banana Republic, and Apple Computer. Just before I moved on to Clipper, we changed the name to Sevenfold, which is still busy up in Sebastopol.
Art Director, PM
Ultimation, IncArt Director, PM
Nov. 1998 - Jul. 2001Directed five artists and six programmers to create 3 successful PC games (Silent HunterII, Destroyer Command and Harpoon4). From game concept to UX, every last pixel, sound and animation was under my guidance.
Production Manager
Duncan ChannonProduction Manager
Jan. 1995 - Jan. 1998Duncan Channon is a mid-sized ad agency in San Francisco, CA. Bob Duncan and Parker Channon both got their start at FCB before spinning off into one of the first interactive-savvy ad agencies on the west coast. • Managed all production • Was responsible for all deliverables • Oversaw all press checks • Created all interactive animations

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Visual Design Expertise
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