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Work Background
Hydrogen LabsChief Marketing Officer
Jan. 2024Create all graphics and social media content including videos and podcast. Facilitate co-marketing partnerships and content plans with interested partners. Help create marketing plans around testnet launch, facilitate and draft PR release, and writing technical blogs on technical product features. Grow the channel organically, with no paid marketing, from 0 to 10k followers.
UmeeHead of Marketing
Jan. 2022 - Dec. 2023• Social Media Marketing campaigns increased the total value of the site from $40K to $13M in under 6 months. • Produced, briefed, and finalized 2,000+ social media graphics used to grow the community to +150K users across Twitter, Telegram, and Reddit. • Responsible for creating engaging content revolving around complex topics like protocol upgrades, cross-chain infrastructure changes, and new financial products around new financial packages.
ApeSwap RecruiterSr. Manager for Content & Social
Aug. 2020 - Oct. 2022Remote• Grew client’s social media community resulting in +350K followers across Twitter, Reddit, Discord, Telegram, and Medium. • Increase total liquidity to $175M through social media marketing through a Binance and Polygon-centric audience funneled back onto the site with high-CTR content. • In charge of a team of 5, managing graphic designers, SEO specialists, and an intern, along with a community of 20 volunteers to execute marketing campaigns.
Fuse Technical GroupVideo Team Lead
Jun. 2019 - Aug. 2020United States + Canada- Primary cameraman responsible for teams of 3 setting up projection and cameras to live film Panic! At the Disco’s Pray for the Wicked Tour across the U.S. - Lead staff a team of 6 staff members to set twenty-four, 200lb. Barco UDX 4K32 projectors 150+ feet in the air in a 10-hour time slot for Drake’s 50,000-seat arena tour across the U.S. - Emergency contact to singer and rapper Ozuna to fix the music video production's problems, saving the client an $50k in rental and equipment costs.
Production Resource GroupCameraman
Sep. 2018 - Dec. 2019United States + Canada• Managed and Lead a team of 25 production assistants for Drake and Migos National Arena Tour to rig, set-up, and strick twenty-four 250lb. Barco 4K32 projects over an uneven, constantly moving Austrian curtain in a 10-hour time slot. • Reduced load-out time for the video department by 1.5 hours by reorganizing operations plan and load out strategy. • Provided technical support and maintained, disassembled, cleaned, and replaced all 24 projector bilters from the ash brought on from the show’s pyrotechnics.
SonderMarketing Manager
Sep. 2017 - Aug. 2020• Professional photographer that created a 3-month backlog of social content from live events for international nightclubs, music festivals, and Sotheby’s Boston. • Grew a client's Facebook following to 250K likes by utilizing effective A/B testing on Facebook PPC campaigns. • Influencer photographer for Hennessy VSOP that sold photos to traditional media outlets like BET, Ok! Magazine, and Celebuzz generated +14M organic views.
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