Requests
0
Personal Pitch
Brand Strategy, Market Engagement & Communication Plan, and Trade Marekting Strategy
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Radiant Care Limited BDHead of Marketing
Dec. 2023Dhaka, BangladeshReporting to Managing Director 1. Plan, evaluate and define the broader business scope of the company which includes reviewing the business portfolio, pricing strategy and driving profitability goals. 2. Develop and implement marketing and promotion plan based on the broader company objectives. 3. Lead a dynamic marketing team, providing direction, guidance, and mentorship to drive performance and achieve targets. 4. Oversee the planning and implementation of multi-channel marketing campaigns, including traditional advertising, digital marketing, and experiential marketing activities. 5. Collaborate closely with product development, sales, and supply chain teams to ensure alignment of marketing efforts with product launches, promotions, and distribution strategies. 6. Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for product differentiation. 7. Manage the marketing budget effectively, optimizing spending to maximize ROI and achieve business objectives. 8. Develop strong relationships with key stakeholders, including retailers, distributors, agencies, and industry partners. 9. Stay abreast of industry trends, market dynamics, and regulatory changes affecting the FMCG sector, and adapt marketing strategies accordingly. 10. Drive continuous improvement and innovation in marketing practices, leveraging emerging technologies and best practices to stay ahead of the competition.
Square Toiletries LimitedSr. Manager, Marketing
Jan. 2020 - Dec. 2023DhakaReporting to Head of Marketing Responsible for Improving the business of Hair Care, Personal Wash, Baby Care, Home Care and Hygiene category by new product placement strategy, identifying market gap for existing ones, transforming care line center to a business generating one and executing consumer-centric engagements. Including overall marketing budget control and leading environment-friendly initiatives of the marketing department.
Square Toiletries LimitedManager, Marketing
Jan. 2017 - Dec. 2019DhakaReporting to Head of Marketing Responsible for increasing Market Share & introducing new product/SKU for Hair Care Business. Lead the initiatives for new product placement, market gap reduction and manage alternative sales channels to penetrate rural market and RMG sector. Keeping control over Marketing budget that includes Sponsorship Events, Trade Marketing and OOH investment as well.
Square Toiletries LimitedAssistant Manager, Trade Marketing, Events and Outdoor
Jan. 2013 - Dec. 2016DhakaReporting to Head of Marketing Responsible for developing Trade Marketing strategies for trade scheme and exposure for trade channels to achieve brand wise business objectives while controlling allocated budget. Hold also responsible for ensuring BTL plan execution, implement Sales Automation process and collaboration with NGO for rural market penetration
Square Toiletries LimitedSr. Executive, Trade Marketing, Events and Outdoor
Jul. 2009 - Dec. 2012DhakaReporting to Head of Marketing Responsible for developing Trade Marketing strategies for trade scheme and exposure for trade channels to achieve brand wise business objectives. Ensure timely deployment of all planned BTL and OOH initiatives in consultation with Brand managers. Also lead the Sale Promotion Girl team for promote products and offer at Households.
GrameenPhoneDeputy Manager, Regional Trade Marketing & Retail Channel Management
Mar. 2009 - Jun. 2009BarisalReporting to Regional Sales Head Responsible for all regional Ground Level Activities, Channel Profiling, Merchandising Activities and Training to Vendor, Brand Promoters, Trade Marketing Merchandisers and Distribution Field Force. Supporting different regional business segment to execute campaigns and channel partner development initiatives.
GrameenPhoneOfficer, Regional Trade Marketing
Dec. 2006 - Feb. 2009Dhaka & BarisalReporting to Regional Sales Head Responsible for execution of campaigns, merchandising plans and trade engagement activities of retail channel. Generate relevant standard report periodically.
MicrocelExecutive, Marketing
May. 2006 - Nov. 2006DhakaReporting to Managing Director Responsible to plan for business proposals for technological products along with research & plan for new and existing product line.
Intch is a Professional Networking App for the Future of WorkSee more people like Fazal Mahmud on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
26
Electrical Engineer | Fire Safety, Renewable Energy Systems,Technical Writing, Data Entry & AI-Powered Content Creation @ POWER Group of Companies
16
Social media Strategist and Content Creator @ Zab’s Tacos
22
Deputy General Manager @ MGH Group
245304 people
26
Electrical Engineer | Fire Safety, Renewable Energy Systems,Technical Writing, Data Entry & AI-Powered Content Creation @ POWER Group of Companies
15
SEO Manager, Paid Ads, Senior AI Data Trainer, Men's Health Startup Founder
0
Global Director - Brand, Partnerships @ Fairmont Hotels & Resorts