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Work Background
David RheinhardtFreelance Graphic Designer
Nov. 2014Created cover designs for publishing and audio book publishing companies. Determined uses of typography, photography and illustrations for covers. Worked closely with account, creative heads
and stake holders to produce strong visual concepts appropriate for the brand, audience, market, and culture. Designed various projects for pharmaceutical companies and pharmaceutical advertising agencies including: otc and rx packaging design, sales motivational kits, branding/identity, branding guidelines, corporate logos, monographs, brochures, sales aids, websites, icons, ui/ux and mobile applications. Clients include: Audible Books, Penguin USA, Gildan Media, Merck, Wockhardt, Novartis and Pharma Health Labs.
BroadLeaf Creative GroupSenior Art Director
Mar. 2004 - Nov. 2014…has over 20 years of experience art directing and designing a variety of projects including consumer product packaging, console games, software, book covers, print ads, trademark/logo designs, and book imprints. He has also designed web sites using current technologies and flash-based motion design. The scope of his work includes pharmaceutical companies, publishers, recording artists, advertising agencies and sports organizations. Prior to joining BroadLeaf Creative Group, David was an Senior Art Director with Simon & Schuster New Media where he was responsible for the packaging design for console titles, interactive software and audiobooks. A graduate of the School of Visual Arts in New York City, David has received numerous packaging design awards for his interactive game and audiobook designs.
Strategic Edge CommunicationsSenior Art Director
Mar. 2004 - Nov. 2014
Simon & Schuster InteractiveArt Director
Jan. 2001 - Dec. 2004
Simon and SchusterSenior Art Director
Jan. 1997 - Dec. 2001
PyrographxArt Director
Jan. 1985 - Dec. 2012
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