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Work Background
FreelanceMarketing Communications Specialist
May. 2024Jakarta, IndonesiaI am helping lifestyle brands grow through strong public relations strategy and media relations. Some of the projects I was involved in: - Alo Yoga Sanctuary Plaza Indonesia Store Opening - Fore Essentials Icon 2024 Launch - House of Sephora Indonesia 2024 - Max Mara Pre-Fall Circus Pop-up Event - Marks & Spencer Autumn Winter 2024 Collection Preview
BLP BeautyMarketing Communications Manager
Sep. 2023 - Mar. 2024Jakarta Metropolitan Area- Develop a yearly Marketing Plan following the company's goal that will be breakdown to monthly marketing communications plans for existing and new launch product - Strategize a special campaign to boost the brand's awareness, starting with concept to activities development - Lead the brand's community strategy to engage and create a strong relationship that builds on trust - Supervise the brand's marketing activity execution - Manage and oversee the KOLs' activity for monthly and new product launch campaign - Manage and oversee the brand's digital marketing campaign; from Email Direct Marketing to META Ads - Lead the planning and oversee the brand's in-mall branding and OOH placement - Maintain relationships with related stakeholders, such as media, KOLs, partners, vendors, etc - Actively screening and seeking out partnership opportunities that boost both parties' awareness - Oversee the Visual Merchandising plan for the store, MT, GT, and event - Lead a team of eight people, 1 Sr. Executive, 4 Executives, and 3 interns
PT. KURNIA CIPTAMODA GEMILANGAssistant Manager Marketing Communications - Pomelo
Feb. 2023 - Sep. 2023Jakarta, Indonesia- Strategize Pomelo's marketing and PR campaign for the Indonesian market - Develop a yearly budget plan in accordance with the marketing calendar - Manage and oversee online and offline marketing activities, including in-store events, in-store promotions, Email Direct Marketing (EDM) plans, and in-app promotion - Develop proposals and screen partnership opportunities - Manage and strategize the KOL plan (KOL selection, activities, etc) - Develop and maintain relationships with related stakeholders, such as KOLs, Media, and partners - Lead a team of five people; four executives and one intern
Pomelo FashionAssociate Manager, PR & Brand Marketing
Jan. 2022 - Jan. 2023Jakarta, Indonesia- Lead the strategy for Pomelo Consumer PR in Indonesia to ensure the brand's development and growth aligned with the company's target - Develop key strategy for the Consumer PR regional team's influencer marketing and seeding analytics - Manage and oversee Pomelo Consumer PR Indonesia activities, developing yearly campaign comms plan, influencer/KOL strategies, marketing activities, and in-store activation - Define media & KOLs strategy, goals, and calendars in Indonesia to be aligned with the regional team and ensure its relevancy in the country - Lead and manage the PR activities in Indonesia, including press pitching, campaign launches, in-store and offline activations, as well as brand partnership
Pomelo FashionSenior Associate, PR & Brand Marketing Indonesia
Jun. 2019 - Jan. 2022IndonesiaKhalda is responsible for all Pomelo communications in Indonesia. - Develop and implement integrated strategic communications for Pomelo in Indonesia - Establish the relationship with related stakeholders, such as media, influencers, partners, and community - Actively seek out out-of-the-box activations for campaigns that suitable for Pomelo target audience in Indonesia - Manage all local PR activities such as regular influencer seeding and activation, media pitching, press events, and regional press trips
Maverick IndonesiaAssociate
Mar. 2017 - May. 2019Greater Jakarta Area, IndonesiaKhalda was promoted to Associate after a year as Account Coordinator. With the promotion Khalda was trusted with: - Account management and strategic counseling for various clients, such as Netflix, Carousell, Airbus, Wardah, Alibaba Cloud, and LINE - Led the Airbus account to establish a strong presence and relationship with media and KOL - Delivered integrated plan for Wardah first CSR platform, Wardah Inspiring Movement
Maverick IndonesiaAccount Coordinator
Nov. 2015 - Feb. 2017Greater Jakarta Area, IndonesiaKhalda was offered a full-time job in November before her internship period in Maverick ends. Khalda assisted team leaders in managing accounts, such as Airbus, Airbus Defence and Space, with ranging responsibilities from strategic planning, client servicing, documents development, proposals development as well as liaison for the third party. Khalda also trusted with Maverick's internal initiative, including becoming the person in charge for The Recruit programme. The responsibility requires her to take charge of preparation for the programme, coordinate with her supervisor and make sure that everything runs smoothly.
Maverick IndonesiaIntern
Aug. 2015 - Nov. 2015Greater Jakarta Area, IndonesiaAs one of the winners of The Recruit 2016, Khalda earned a three months internship at Maverick. As an intern, Khalda is entrusted to help Maverick's clients on day to day basis. She involved in various clients activities such as Airbus, Airbus Defence, and Space, Eurofighter and Lactogrow. Khalda also helped Maverick's initiatives such as Catalyst, a communications training for Indonesia Local NGOs and The Recruit, an annual internship program. Because her job well done, Khalda was offered a full-time position as Account Coordinator before her internship period over.
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