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Work Background
DisclosureFest™ FoundationCreative Director
May. 2019 - Jun. 2023Los Angeles, California, United StatesI had the incredible opportunity to work with DisclosureFest™ Foundation, a multi-cultural initiative and community-based nonprofit platform dedicated to raising consciousness, providing education on health and wellness, and creating awareness of global, environmental, and humanitarian initiatives through ongoing monthly volunteer-based events and programs. This special work opportunity has been a continuous learning experience, allowing me to grow both personally and professionally. One of the flagship events organized by the Foundation is an annual mindful mass meditation, yoga, music, and arts festival held in Los Angeles. This festival brings together the world community, and includes a global live-streamed mass meditation. The day is filled with music, speakers, workshops, yoga, visionary and influential art, healing tents, and vegan food, all aimed at promoting a healthy and compassionate lifestyle and helping our community live a more enlightened life path. It's a truly unique and inspiring event that unites heart-centered, like-minded people in a celebration of mindfulness and community. Working with the Foundation and being a part of this festival has been a truly special experience that continues to inspire me and expand my knowledge and skills.
Do LaB, Inc.Art Director
May. 2018 - Jun. 2023Los Angeles, California, United StatesAs a senior Creative for Do LaB, I had the privilege of co-directing the creative strategy and branding for Lightning in a Bottle's 2018, 2019, 2022, and 2023 campaigns. This involved working closely with the media team, providing art direction for festival products, and contributing to the overall creative direction. It was an exhilarating experience working with photography, videography, content creation, and merchandise design, all aimed at bringing the festival's unique spirit to life across various touchpoints. What made this event even more special to me was that I had also been involved in multiple ways as part of the creative team, creating collateral designs to promote the event, as well as working on the stage builds, lighting crew, and with the video production crew during the live performances. This hands-on involvement allowed me to fully immerse myself in the festival's magic and see my creative vision come to life in real-time. The result was a cohesive and unforgettable campaign that authentically captured the essence of Lightning in a Bottle, leaving a lasting impact on festival-goers and creating cherished memories for me as a part of the creative team.
- Mustache -Storyboard Photoshop Artist
Feb. 2016 - Jun. 2016Brooklyn, New York, United StatesAs a remote collaborator with Mustache, I contributed to the creation of a comedic storyboard for a popular snack brand. Leveraging Mustache's integrated creative approach, we combined our deep sector expertise with a "maker spirit" to develop a disruptive and attention-grabbing concept. Through storyboarding and photo editing, we crafted a hilarious and engaging visual narrative that brought the brand's messaging to life in a comedic way.
bpg AgencySenior Graphic Web Designer
Jan. 2016 - Mar. 2016Los Angeles, California, United StatesAs a social media marketing specialist, my role involves crafting visually captivating imagery for a wide range of Network & Movie releases. This entails developing creative and eye-catching graphics that are tailored to specific campaigns and promotions, while aligning with the brand aesthetics and guidelines. From designing attention-grabbing posters, banners, and cover photos for social media platforms, to creating engaging gifs, memes, and video snippets, my goal is to captivate and entice the target audience. By utilizing my design skills, I strive to create visually appealing content that drives engagement, increases brand awareness, and generates buzz around upcoming Network & Movie releases, all while staying on-top of the latest design trends and best practices in social media marketing.
DIRECTVCreative Director
Nov. 2014 - Jan. 2015El Segundo, CAAs a creative professional at DirecTV, I had the exciting opportunity to create visual content for programming, generate new ideas for themed channels and premium networks, conduct research and development to spot trends, and create internal presentations. It was a fulfilling experience to see my design work featured on DirecTV cable channels, and I found it rewarding to contribute to the overall aesthetic and visual appeal of the programming. This role allowed me to combine my creative skills with strategic thinking to deliver visually captivating content that resonated with the target audience.
Home BrewSenior Production Designer
Mar. 2014 - Apr. 2014Burbank CAAs a contracted creative professional at Home Brew, I was tasked with creating various banner campaigns, social media creatives, and experiential brainstorming for the movies and gaming industry. Working collaboratively with a team of designers, developers, marketers, and strategists, I was responsible for crafting digital campaigns that effectively promoted our clients' products and services. This experience allowed me to utilize my skills in creative ideation, strategic planning, and collaborative teamwork to deliver impactful campaigns in the dynamic and ever-evolving world of movies and streaming on demand entertainment.
AdColonyCreative Director
Aug. 2013 - Jan. 2014Brentwood, California, United StatesAs a creative team member at AdColony, the largest independent mobile monetization and advertising platform, I wore multiple hats in my role. I was responsible for creating visual content for our mobile gaming clients, which included editing video advertisements such as "game-trailers" and concepting engaging mobile advertisements utilizing mobile technologies. AdColony's focus on in-app advertising provided me with valuable experience in creating visually appealing and effective content for mobile gaming clients, showcasing my versatility and adaptability in a dynamic and fast-paced industry. During my time at AdColony, I had the opportunity to work with a diverse range of well-known brands that were advertising within mobile apps. This experience allowed me to hone my skills in creating visually compelling content that aligned with the branding and messaging of these prominent brands. It was a valuable experience that further enriched my understanding of the mobile advertising landscape and the unique challenges and opportunities it presents.
NeogandaSenior Production Designer
Jul. 2013 - Aug. 2013Los AngelesAs a member of the production team at Neoganda, an industry leader and pioneer in Digital Experiences, Interactive Campaigns, and Viral Solutions, I was responsible for creating various implementations for movies' banner campaigns and web-site takeovers. Neoganda has an impressive client roster, including Lionsgate, CBS, Universal Pictures, Sony Pictures, and 20th Century Fox International. Working with these esteemed clients provided me with valuable experience in creating cutting-edge digital campaigns for the entertainment industry.
BeachbodyCreative Director
Nov. 2012 - Mar. 2013Santa Monica, CAAs the Creative Director at Beachbody, I not only had the opportunity to lead the internal design team in creating impactful graphics, but also enjoyed unique perks of the job. One of the highlights was the encouragement to take workout breaks, with access to full gym facilities. This not only promoted a healthy and active lifestyle among the team, but also further deepened my understanding of our products and their impact on our customers. It was a rewarding experience to contribute to a company that prioritizes the well-being of its employees, while creating innovative fitness and weight loss products for millions of customers nationwide.
The Ant FarmSenior Designer
Sep. 2012 - Nov. 2012Greater Los Angeles AreaAs a creative professional at Ant Farm, my responsibilities included creating collateral media to support the entertainment industry, specifically for movie and game teasers and launches. This encompassed a wide range of mediums, from online media to bus wraps and billboards. I had the opportunity to work with numerous high-profile brands, including Amazon Studios, Disney Channels Worldwide, ABC, NatGeo, Sony Television, CBS, USA, MTV, ITV, WGN America, Fox Sports, TBS, TNT, and Keshet, among others.
The Famous GroupCreative Director
Jul. 2011 - Mar. 2012Culver City, CAMy time at The Famous Group was a professionally enriching experience where I had the opportunity to work on projects for prestigious brands as well as highly creative fan-based experiential ideas for some of the largest sport Legues in the country. The office, situated in the heart of Culver City, featured a distinctive brutalist architectural design, creating an inspiring and dynamic work environment. In my role as creative director, I assumed responsibility for overseeing the "mood", "look & feel", and "production" of projects, collaborating closely with the talented and amiable team to bring these ideas to fruition. One of the standout aspects of my time at The Famous Group was the team's ability to generate and execute innovative ideas that pushed the boundaries of creativity and technology. The team's penchant for generating unique and cutting-edge concepts was truly commendable. Working closely with the production team, we seamlessly translated these ideas into tangible projects that exceeded client expectations.
BGT PartnersSenior Designer
Sep. 2010 - Mar. 2011Hallandale Beach, Florida, United StatesAt BGT Partners, my daily routine involved engaging in client meetings, managing client work production, implementing agency marketing strategies, developing branding initiatives, and participating in brainstorming sessions. Despite my primary focus on design, technology, mobile, social, and marketing solutions, I was also entrusted with the responsibility of recruiting new members to support the rapid growth of our team. In fact, I was commissioned to create a video that would attract potential hires by showcasing the unique company culture and enjoyable work environment fostered at BGT Partners.
TytoreanCreative Director
Sep. 2009 - Sep. 2010Miami, Florida, United StatesDuring my tenure at Tytorean, I witnessed a pivotal moment in history. Working with a distinguished Advertising Agency that served Fortune 500 clients, I had the privilege of collaborating with a team of exceptionally talented designers and programmers. Together, we undertook cutting-edge projects in the early days of augmented reality technology, pushing the boundaries of what was possible. Despite our modest team size, the camaraderie was outstanding, and I gained invaluable knowledge while forging lasting friendships and professional connections with my colleagues.
AgencyNetSenior Designer
Nov. 2002 - Aug. 2009Fort Lauderdale, Florida, United StatesAs a senior designer at AgencyNet, I had the privilege of not only being AgencyNet's very first hired member, but also working with esteemed clients such as Bacardi, Grey Goose, Warner Bros, Ford, Sony, Howard Stern, Bill Clinton, Mike's Hard Lemonade, Pencils of Promise, and Universal Music Group. Over the course of 8 years, I witnessed remarkable growth, starting with just 3 individuals in a small office to a thriving team of 45 members housed in a three-story building. During this time, AgencyNet was recognized as "one of the hottest digital agencies around" by Advertising Age, and our work was honored with over 130 awards, including an Interactive Emmy, FWA, Cannes Lion, SXSW's Best in Show, and The Webby. This recognition attests to the exceptional quality and impact of our projects, and being part of this journey provided me with invaluable insights into the inner workings of a fully-fledged digital agency, from its inception to its expansion. It was a remarkable experience that honed my skills and further deepened my understanding of the digital creative industry.
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