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Work Background
RFOXContent Writer
Mar. 2021 - Jun. 2022- Developed all marketing and social media posts for all RFOX Games properties, including but not limited to blog articles, user guides, social media copy, video storyboards, and image text. - Translated technical information into user-friendly guides for the KOGS website. - Developed content that details game and product features and specifications in a manner where users can understand their benefits. - Increased total social media base of RFOX Game product KOGs to almost 2000% in six (6) months - Cultivated social media following across six (6) platforms with more than 170,000 total followers. - Repurposed and optimized existing content for use in different mediums. - Edited and proofread content to confirm proper grammar, quality, and consistency with brand personality. - Managed competing deadlines with efficiency. - Produced original, creative content for promotional advertisements and marketing materials. - Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content - Provided writing support in a fast-paced environment for a variety of public-facing materials - Wrote and edited high-quality content and visually impactful programs under deadline pressure with an exciting, captivating, and authentic approach
MERALCOHead of Social Media
Nov. 2016 - Jun. 2018Pasig City- Led in building the organization's capability and accountability in leveraging social media as a powerful strategic communication channel for MERALCO. - Led team in implementing Christmas social media campaign that won a Gold Stevie® Award in Innovation in Social Media Marketing category for Asia Pacific. - Led organization to become the benchmark of social media management for the entire Metro Pacific Investments Corporation (MPIC) group of companies, which include institutions on transportation and utilities. - Spearheaded organization in utilizing LinkedIn as a platform for establishing thought and industry leadership. - Contributed to the development of the organization’s digital platform for customers’ online transactions for application, payments, and account management, among other things.
OLXDigital Marketing Manager
Sep. 2015 - Aug. 2016Pasig City, Philippines- Developed and managed digital plans for new campaigns and projects aligned with brand marketing. - Developed strategy for all digital platforms, including campaign-based, paid, owned, and earned digital channels. - Spearheaded and oversaw all social media, performance marketing, mobile app install, and content marketing initiatives and efforts. - Responsible for planning and budget control of all digital marketing plans and executions. - Coordinated closely with Brand Marketing to ensure a cohesive roll-out of overall brand campaigns on digital. - Coordinated closely with B2B Marketing to provide digital support for revenue-related executions
Samsung ElectronicsSocial Media Lead for Mobile
Sep. 2014 - Sep. 2015Taguig City, Philippines- Developed plans and executed digital engagement strategies of campaigns for new and existing products. - Developed and managed digital plans for new product launches as well as sustaining plans for familiar products. - Ensured that technical product specifications and reasons-to-believe are translated properly and in an engaging manner in digital materials. - Managed and worked closely with digital agencies to ensure proper implementation of digital campaigns within creative, paid media, and social media aspects. - Developed digital campaigns to achieve not just business objectives but increase brand relevance in the digital space as well. - Managed development, publishing, and promotion of content based on campaign phasing. - Ensured all content to be published on digital space adheres to both publisher and internal legal guidelines - Coordinated with social media agency for smooth operations of the Social Media Center.
Leo BurnettSocial Account Manager/Distribution Manager
Nov. 2012 - Sep. 2014Makati CityResponsible for implementing social media activation programs and strategies to maximize online engagement around client divisions, campaigns and promotions at the local level. Core focus of the Distribution Manager is to engage, and build relationships with, key client stakeholders in the local markets. Highlights Awarded as #1 Digital Manager by Adobo Magazine at the 2014 Adobo Creative Rankings. Re-established the agency’s relationship with a global client. Effectively set up processes within the local Social Media Center for a more efficient operation. Led the integration of customer service into the process for a more effective social response to the client’s social media community. Spearheaded the Consumer Advocacy Program, a program that gives back to non-media influencers of the community. Maintained a good relationship with these influencers and was able to help them be recognized by the client. The social media targets for 2013 were exceeded while most targets for end of 2014 were met and exceeded within the first half of the year. Was also tasked to head the agency’s social media team, overlooking the operations of other social media accounts. Set up different processes to streamline operations based on different requirements. Continuously found ways to optimize existing process in terms of service delivery of the social media team. Led the team to excellence, optimized processes, and assisted new business development acquire new accounts.
VGWGame Producer
Aug. 2011 - Oct. 2012- Created, managed, and monitored development schedule - Identified all task inter-dependencies and coordinated effective use of staff to ensure timely and accurate asset flow - Coordinated with resources from Manila, India, Colombia, Canada, and USA to ensure timely delivery of different project requirements - Defined and tracked project to schedule and milestones in all areas of design, art, and engineering to ensure final product release dates. - Developed process documentations - Identified each team member’s talents in order to maximize team performance and ensure efficient milestone completion. - Distinguished for the team and other departments between high and low priority items, made sound decisions based on what requires a “sense of urgency.” - Cultivated a harmonious and cohesive team, inspired the cooperation and confidence of others and promoted the common purpose of the team.
PointwestMarketing Communications Specialist
Nov. 2010 - Aug. 2011Makati City- Spearheaded the redesign of the corporate and internal websites - Worked with the Chief Technology Officer and the Project Management Office in producing the company’s track record repository both for business development and marketing purposes - Facilitated the rebranding efforts of the management - Produced various graphic design requirements and presentations for internal communications, local and international marketing, as well as advertising materials - Coordinated with local and international business institutions regarding the company’s network membership - Coordinated with department heads in populating the internal website with content
Digital TurbineContent Manager, Philippines
Mar. 2010 - Nov. 2010- Managed the WAP portal on a daily basis - Responsible for the in-life management of existing content services - Decided on the major trends in determining mobile content portal - Responsible for content aggregation and deployment - Defined the portal content, VAS (value-added services) products and service propositions - Planned and executed new initiatives for content development - Conceptualized and executed measurable marketing strategies for existing content and project concepts - Negotiated with local content suppliers, including identification of these new suppliers, choosing content, and finalizing contracts
Big Ideas GroupSocial Media Channel Manager
Nov. 2009 - Dec. 2014- Acting on consultant/part-time capacity - Negotiates with potential clients including management of service inclusions, up to signing of contracts - Serves as Project Manager for social and digital marketing accounts - Creates and executes social and digital marketing campaigns depending on the needs and requirements of the clients - Creates weekly progress reports to be submitted to the client, as well as campaign post-mortem report
Level Up! International Holdings, Pte. Ltd.Documentation Officer
Oct. 2008 - Nov. 2009• Documented the different marketing and operations processes of the Philippine and Brazilian subsidiaries • Organized document templates for organization, better understanding and readability • Coordinated with Philippine and Brazilian subsidiaries regarding marketing and operations processes of new and existing content/games • Managed the file inventory of all content and games offered by the company
Level Up! International Holdings Pte. Ltd.Senior Game Operations Analyst
Jan. 2008 - Oct. 2008• Analyzed technical capacity of new content/games • Coordinated with Philippine and Brazilian subsidiaries regarding operations of new and existing content/games • Coordinated with game developers regarding existing content/game operations • Organized processes and documentation of reports and game operation procedures of Philippine and Brazilian subsidiaries
Level Up! Inc.Brand Manager - New Media
May. 2007 - Dec. 2007• Conceptualized and executed measurable marketing strategies for the brand that is in line with the company objectives including revenue and other key metrics. • Created brand positioning and define target market based on consumer data and research. • Cultivated strong internal and external partnerships: created new business opportunities for the brand and the company. • Defined brand guidelines and maintain value of brand equity. • Managed the brand initiatives and programs. • Coordinated regularly and closely with the game developer – Boonty.
Level Up! Inc.Content Editor
Mar. 2006 - May. 2007• Edited all web-based copy • Spearheaded the Quality Assurance efforts of the Creative Department • Effectively served as Traffic Manager in the absence of a Creative Director • Managed the Web Creatives’ schedule and trafficked web copy clearances up till the copy is uploaded
Level Up! Inc.Community Manager - RF Online Philippines
Sep. 2005 - Mar. 2006• Effectively served as Community Manager for RF Online Philippines • Gave information to the players, facilitated online events and served as a bridge between them and the company • Monitored feedback to ensure that Management has informed choices which will affect the game and the playing community • Responsible for the content of the game website and also doing Admin and management functions for the game forums • Worked closely with the Business Unit Director to support, enhance and facilitate marketing efforts directed towards acquiring and retaining players
TinCan Mobile SolutionsProduct Manager
Jan. 2004 - May. 2005• Managed the development of project concepts • Prepared new concepts for launch once approved • Created effective marketing strategies to promote new and existing projects • Assisted in presenting and preparing materials of the approved project concept to the client/s • Responsible for managing and monitoring project performance and prepares detailed reports on each project assigned • Identified projects' strengths & weaknesses, recommends modifications & enhancements internally and communicates such need to the clients • Coordinated with the technical development team in the applicability of the defined project mechanics and be able to communicate properly the marketing as well as the technical requirements of each project concept • Established and maintained good business relationship with the company’s strategic partners and clients • Coordinated with Business Development Managers regarding the requirements of telecommunications companies for new and existing projects • Supervised creative team in the production of scripts Projects managed: Music platform and services, Joe D’ Mango’s LOVENOTES via Text, Joe D’ Mango’s LOVESCOPES, Joe D’ Mango’s LOVE EXCLUSIVES, Business Matters by Francis Kong, Maxwell Mobile Motivation by John Maxwell, DVD Club
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