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Work Background
The Blind ConceptPerformance Marketing Manager
Nov. 2024Lebanon
Publicis MediaProgrammatic Executive - Precision
Jul. 2024Beirut, Beirut Governorate, Lebanon• Created media plans that includes different platforms, publishers, and formats for Majid Al Futaim in GCC. • Managed minor accounts including Mahzooz, Geely, Storck, CitiBank, Abu Dhabi Investment Office, Miele, and Bel Groupe as the primary executive POC. • Primary POC for one of the top clients Beiersdorf BDF account across all platforms including YouTube, Amazon, and through publisher deals. • Joined BDF client calls, delivering in-depth IFO, insights, recommendations, and reconciliations directly. • Expert with extensive experience on Amazon DSP and DV360 – campaign setup and optimization. • Ran campaigns on TTD, Quantcast, and more. • Built strong relationships with publishers (DMS, Shahid, Vidmatic, Adscholars, NBM, Bedigitech etc.) with direct contacts • Negotiated Programmatic Guaranteed deals to secure premium inventory at a fair rate. • Supported Mondelez account with campaign setups on YouTube. • Developed strong teamwork and delegation skills, collaborating effectively to distribute tasks and achieve shared goals.
Publicis MediaPrecision Executive - Programmatic
Jul. 2024Beirut, Beirut Governorate, Lebanon• Created media plans that includes different platforms, publishers, and formats for Majid Al Futaim in GCC. • Managed minor accounts including Mahzooz, Geely, Storck, CitiBank, Abu Dhabi Investment Office, Miele, and Bel Groupe as the primary executive POC. • Primary POC for one of the top clients Beiersdorf BDF account across all platforms including YouTube, Amazon, and through publisher deals. • Joined BDF client calls, delivering in-depth IFO, insights, recommendations, and reconciliations directly. • Expert with extensive experience on Amazon DSP and DV360 – campaign setup and optimization. • Ran campaigns on TTD, Quantcast, and more. • Built strong relationships with publishers (DMS, Shahid, Vidmatic, Adscholars, NBM, Bedigitech etc.) with direct contacts • Negotiated Programmatic Guaranteed deals to secure premium inventory at a fair rate. • Supported Mondelez account with campaign setups on YouTube. • Developed strong teamwork and delegation skills, collaborating effectively to distribute tasks and achieve shared goals.
High DeltaInnovation Analyst
May. 2023 - Dec. 2023Dubai, United Arab EmiratesHighDelta is dedicated to revolutionizing the healthcare industry by providing venture-building support and top-tier medical consulting services to healthcare companies, start-ups, professionals, and institutions worldwide. We support clinical development, funding, commercialization, market-entry, optimizing operations, and achieving excellence in the medical industry. • Carried out market research on biotech innovations, competitors, investors, manufacturers, and potential clients. • Directed a CRM platform – Hubspot managing relationships with over 100 investors and VCs. • Collaborated on the creation of pitches for 15+ new biotech innovations. • Conducted risk and opportunity assessments of biotech discoveries. • Formed business plans and models for pharma, medical, and biotech clients. • Orchestrated digital marketing, email marketing, and offline marketing campaigns and collaborated on content creation.
SHBCBusiness Analyst
Mar. 2023 - May. 2024London, England, United KingdomSHBC is a company that provides operations and management consulting services to tech companies. I have joined the team that operates from Beirut, Lebanon, and provides services and support to the United Kingdom Team. Our services include: • Carried out market research on biotech innovations, competitors, investors, manufacturers, and potential clients. • Directed a CRM platform - Klaviyo targeting 5000+ customers for clients. • Collaborated on the creation of pitches for 5+ new tech innovations. • Conducted risk and opportunity assessments of tech discoveries. • Supervised a team of 4 and acquired proficiency in leadership and decision-making. • Facilitated the formation of partnerships and collaborations in the tech industry. • Generated 10+ business leads for the tech consulting firm and its clients. • Played an instrumental role in generating new clients through active sales efforts. • Orchestrated digital marketing, email marketing, and offline marketing campaigns and collaborated on content creation.
SocialGate - StartupMarketing Intern
Sep. 2022 - Feb. 2023Jounieh, Keserwan-Jbeil Governorate, Lebanon-Market research on potential clients, competitors, content, and insights. -Creation of a proposal. -Digital Marketing. -Content creation for social media. -Participation in generating ideas.
Lebanese American UniversityGraduate Research Assistant
Sep. 2022 - Dec. 2022Beirut, Lebanon-Administrative work. -Research development. -Data collection and management. -Communication skills with the faculty and staff. -Reports development.
OculiSales And Marketing Intern
May. 2022 - Aug. 2022Jdeideh, Lebanon-Market research on potential customers, competitors, suppliers, and distributors. -Communication skills gained as a representative of the company. -Data storage and management. -Extensive use of google drive and slack to cooperate with coworkers. -Awareness creation through their social media. -Digital marketing. -Acted as a talent scout in the recruitment of new potential employees.
Lamare LogisticsImport/Export and Logistics Intern
May. 2021 - Sep. 2021Port of Beirut, Lebanon-Education on documentation and preparation of the paperwork for tariffs and other port-related forms. -Data storage with IT. -Log entries in journal and financial accounting. -Communication skills with clients and staff. -Knowledge of the legal responsibilities and behaviors needed in this domain.
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