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Work Background
Leo BurnettEVP Executive Creative Director
Jan. 2018Chicago• Working with creative teams to develop powerful brand ideas that matter to people. • Led creative on product launches and brand projects for Samsung. • Pitched for and won a major Olympic project, leading teams across countries and timezones, including Japan, London, New York and Sydney. • Pitched for and won Jim Beam, and led development of their new global brand platform. • Led creative on Beam Suntory brands including Basil Hayden, Knob Creek and Legent. • Led creative on a successful new business pitch for a leading Fortune 500 company. • Managed and mentored creative teams—internal, external, and freelance. • Pioneered a new approach to creative that developed and pitched 9 fresh and unexpected ideas to clients within three months.
Leo BurnettCreative Director
Jan. 2011 - Dec. 2017Sydney, Australia• Led creative on Canon Australia, working directly with client teams to shape the brand, advertising, content, and powerful participation platforms. • Created Run That Town, a mobile game that enticed everyday Australians to engage directly with Census data, and ultimately won a Cannes Creative Data Gold Lion. • Concepted a way to connect product design and AR, so Bundaberg Rum fans could remix their own stories, right from the pack. • Successfully pitched for new business including Suncorp and Emirates. • Led award-winning projects for Canon, Australian Bureau of Statistics, McDonald’s, Samsung. • Developed new work processes and models for creative collaboration and investing in ideas.
Leo BurnettDigital Creative Director
Jan. 2001 - Dec. 2015Sydney, Australia• Won the Cannes Lions Media Grand Prix for work on Canon Photochains, a campaign that built a network of emerging creative photographers. • Led digital projects for the record-breaking launch of Earth Hour, both in Sydney and then across the globe. • Created Spotlight, an award-winning data-driven interactive film for the Australian Bureau of Statistics. • Oversaw all digital projects throughout the agency, including award-winning projects for Samsung, McDonald's, Diageo, Subaru, Heineken and Kellogg's. • Managed and mentored the digital creative team.
Leo BurnettDigital Designer
Jan. 1999 - Dec. 2001Sydney, Australia• Created award-winning work for brands including Subaru, Kellogg’s, Heineken, and the World Wildlife Fund.
National Library of AustraliaMultimedia Designer
Jan. 1997 - Dec. 1999Canberra Area, Australia• Led creative and design on award-winning interactive project that digitized James Cook's Endeavour Journal.
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