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Work Background
Zinc Learning LabsVice President, Design Lead
Jul. 2025Boston, Massachusetts, United StatesLeading Zinc Learning Lab's experience design vision, focused on building and growing a digital learning platform for middle and high school students that helps them learn to love reading while elevating their reading proficiency. Leveraging AI to rapidly prototype and implement new EdTech experiences for user testing and development. Collaborating across disciplines, geographies and cultures as a member of the leadership team to drive platform growth, user adoption and improved learning outcomes for students.
Boston UniversityAdjunct Professor, Experience Design
Jan. 2023Boston, Massachusetts, United StatesCurrently teaching a UX Practicum Course within BU's SPARK! Innovation Department, where students in communications, graphic design, data science and software development collaborate to deliver real projects for clients in multiple industries. The class focuses on: • Coaching student teams on the UX project lifecycle, fostering effective cross-disciplinary teamwork.
• Guiding students in delivering real UX solutions for diverse client challenges and target audiences.
• Developing skills in project management, team collaboration, and client communication.
PrimacyDirector, User Experience
Jan. 2023 - Feb. 2025Boston, Massachusetts, United StatesElevated digital strategy and experience design for enterprise organizations in healthcare, finance, and technology. Drove business impact by creating user-centered digital ecosystems that enhanced engagement, streamlined workflows, and improved business and user outcomes. Key Projects & Achievements: Endeavor Health – Directed a digital strategy and design engagement to unify four legacy health systems under a new brand in Chicago. Managed and mentored a multidisciplinary team to create a cohesive digital experience across 9 hospitals, 400 specialty services, and 280 care locations. The Hartford – Led UX strategy and design of a self-service digital sales pitch platform for Employee Benefits Account Managers, replacing outdated slide-based content. Improved close/win rates, time-to-market, and content optimization across sales teams. Medical University of South Carolina – Developed an Enterprise Digital Experience Strategy, integrating Education, Healthcare, and Research entities into a seamless ecosystem that strengthened MUSC’s Tripartite Mission across all digital touch points.
Boston UniversityAdjunct Professor, Experience Design
Jan. 2023Boston, Massachusetts, United StatesCurrently teaching a UX Practicum Course within BU's SPARK! Innovation Department, where students in communications, graphic design, data science and software development collaborate to deliver real projects for clients in multiple industries. The class focuses on: • Coaching student teams on the UX project lifecycle, fostering effective cross-disciplinary teamwork.
• Guiding students in delivering real UX solutions for diverse client challenges and target audiences.
• Developing skills in project management, team collaboration, and client communication.
AlignableDirector of User Experience
Apr. 2021 - Sep. 2022Boston, Massachusetts, United StatesLed the user experience capability at Alignable, a digital networking platform that enables small businesses to extend their reach, get referrals, and share expertise. Focused on delivering a next-generation digital networking platform experience that is intuitive, fast and engaging for small businesses – amplifying their reach and helping them find, win and keep new customers.
PixelMEDIADirector of User Experience
Jun. 2019 - Mar. 2021Portsmouth, New HampshireLed the user experience team at PixelMEDIA, helping launch, manage and grow e-commerce businesses leveraging the Salesforce Commerce Cloud platform. Focused on e-commerce for B2C lifestyle brands, the user experience focus is on interpreting customer behaviors and leveraging evidence from site analytics to improve shopping experiences and increase conversion. Client engagements included: Red Wing Shoes, PXG Golf, Laureate Education, The Company Store
FFWUS Experience Director
May. 2017 - May. 2019Cambridge MassachusettsLed a globally-dispersed digital creative team to deliver next-generation experience design for FFW’s US-based clients. Hired agency creative talent to grow a legacy internal team, so it could design and deliver creative solutions on the Drupal platform at a much higher level. Rebuilt morale across a global UX team that needed to work together more effectively. Re-imagined the agency’s new business pitch around evidence-based storytelling, significantly improving the number of strategic client wins. Led experience strategy and discovery work — driving client alignment on business priorities, audience
definition, digital brand direction, content strategy and overall digital ecosystem design. Client engagements included: Pfizer, Panasonic, Pushpay, Security Benefit, National Audubon Society
Houghton Mifflin HarcourtVice President, HMH Studios: Design
Apr. 2014 - Mar. 2017Boston, Massachusetts, United StatesResponsible for leadership and management of a diverse creative team distributed across 7 offices in the United States, Canada and Ireland. Drove transformational change to create a user-centered digital design team focused on improving learning outcomes for students in U.S. public schools. Led the redesign of the HMH Digital Learning Platform. Introduced modular, component-based design for all print and digital learning products in K-12, including digital brand styles, static and interactive UX patterns for key education experiences, and delivered a flexible page template architecture allowing learning content to display consistently and responsively on any digital device. Built leadership-level relationships with editorial product owners, and executive stakeholders. Integrated creative teams from newly acquired companies.
DIGITASV.P. Group Director, User Experience Design
Nov. 2006 - Apr. 2014Boston, Massachusetts, United StatesLed the user experience design team at DIGITAS Boston, with additional leadership responsibility for the Chicago and Detroit teams. Built up a team of 20+ UX designers with diversity and depth across all digital media. Team leadership focus was on greater integration and collaboration with research, marketing, creative and technology disciplines to deliver evidence-based UX. Partnered with Fortune 500 clients on user experience strategy for all types of digital work. Set team vision and direction, managed project estimation, staffing and recruiting and pitched new client business, collaborating with executive leadership across all capabilities. Client engagements included: General Motors, Bank of America, Cessna Aircraft, Memorial Sloan Kettering Cancer Center
netNumina, a Keane companyDirector of User Experience Design
Jan. 2002 - Dec. 2006Boston, Massachusetts, United StatesManaged a digital team of 16 Information Architects, Graphic Designers and Web Developers. Provided creative leadership, new business input, project estimation, resource management and interaction with business and technology leadership. Managed this team through an extended merger process with Keane Inc., while harmonizing processes, maintaining UX design quality, stability and growth. Client engagements included: Fidelity Investments, Pfizer
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