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Work Background
77SolChief Product, Technology & Operations Officer
Sep. 2025São Paulo, São Paulo, Brazil
SolfácilDirector, General Manager - Distribution BU
May. 2024 - Dec. 2025São Paulo, São Paulo, BrazilDirector and P&L owner of one of the largest solar equipment distribution business in Brazil, with over BRL 700M annual revenue. - Led a team of 75 people, including supply chain (comex, purchase), logistics, pricing, and product.
- Increased self-service purchasing through e-commerce from 50 to 70%, reducing operational expenses.
- New product portfolio (launching Huawei and Sofar brands) reached over BRL 15M in sales in 2 months.
- Drove 30% annual growth with healthy gross margin by reducing purchasing costs, improving logistics network and processes, and better e-commerce experience.
- Reduced delivery time by 50% and freight costs by 15%, leading to 30% increase in Southeast and Northeast sales.
- Improved platform and ecommerce experience led to revenue and NPS increase, plus improved cost efficiency.
- Actively engaged in customer relationship and sales, closing new partnerships, preventing key account churn, and leading to new active partners.
NexaEdgeProduct & Technology Consultant
Jun. 2022 - Jun. 2024Los Angeles, California, United StatesVenture studio focused on building and launching new products in security, fraud, sports, e-commerce, and fintech industries. - Generated over USD 5MM in revenue for our clients at early stage through business strategy and technology consulting.
- Led go-to-market activities, acquiring 6 new business to our consulting firm.
- Enabled our tech team to build full products in less than 2 months by improving development practice and leveraging AI, recruiting and managing a team of 15.
- Achieved SOC2/HIPPA compliance for a health data company by leading the migration to the cloud, and improving data security and regulatory adherence.
- Implemented cloud automated processes and data integration in a fintech, decreasing fraud operations costs by 50% in 3 months
Serasa ExperianDirector of Product - Fraud and Martech BU
Dec. 2020 - Jun. 2022São Paulo, BrazilDirector and P&L owner for the Fraud and Martech business units with over USD 60MM/year revenue, leading a team of 75 people. - 30% annual revenue growth with 50% gross margin by optimizing business processes, stakeholder engagement, and prioritizing customer focus.
- New identity verification, market segmentation, and biometrics product lines drove over USD 15MM annual revenue.
- Developed a coalition between APAC, North America, and the UK behind a global product strategy.
- Accelerated software delivery by empowering the tech teams to take ownership, reducing delivery time by 30% and zeroing any security risks.
- Championed privacy discussions and technical strategy on marketing services, ensuring compliant and secure data handling.
NubankHead of Product
Oct. 2019 - Oct. 2020São Paulo Area, BrazilLed the largest neobank in Brazil's fraud product strategy, reducing 90% of fraud losses and leading a team of 4 strong product managers. - Drove a 90% reduction in fraud losses by implementing innovative biometric technology.
- Collaborated on designing a modular architecture, empowering fraud prevention teams with autonomy and AI.
- Crafted a real-time AI-based strategy for fraud detection in collaboration with data engineers and data scientists.
- Collaborated with customer support and operations to boost customer satisfaction levels.
PSafe TechnologyProduct Director
Oct. 2017 - Oct. 2019Florianópolis, Santa Catarina, BrazilDirector and P&L owner for our 5 mobile applications, leading to 20MM+ monthly users by enhancing engagement through data analysis and customer research. - Increased 15% in ad revenue through a new AdTech bidding platform in collaboration with RevOps.
- Drove 35% more engagement through product analytics, A/B testing, and customer insights.
- Raised subscription revenue share from 5% to 45% while strategically reducing exposure to external regulatory shifts.
ZygoHead of Product
Jul. 2015 - Sep. 2017Florianópolis e Região, BrasilProduct and technology leadership for a B2B SaaS company focused on offline-to-online marketing, leading from 0 to BRL 10MM/year revenue. - Achieved a 20x growth in engagement via rapid experimentation, customer-driven feedback, and agile adjustments in business modeling.
- Established a product council comprising 15 customers, providing the product and tech teams with invaluable, immediate feedback.
- Cut data processing costs by 70% by integrating automation and AI.
- Enabled the inside sales team to penetrate the SME sector with PLG techniques.
Multiple CompaniesLead Software Engineer
Oct. 2005 - Jun. 2015Florianópolis e Região, Brasil- Aided B2B SaaS startups in launching digital products, emphasizing lean software design, quality assurance, and team leadership.
- Launched over 40 e-commerce platforms, leading the architecture of two modular platforms akin to Magento and Shopify.
- Cultivated leadership skills by mentoring product teams, aligning business development objectives, and fostering consensus-building dynamics.
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