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Network Power<100 people
Roles
👍100%
Sales & BizDev
🔥50%
Startup Founder
💸50%
Marketing
Geos
Work Background
BAD MarketingEmail & SMS Account Manager
Oct. 2024-Lead concept development for email & SMS campaigns, crafting both copy and visual layout direction.
-Fully manage flow creation and optimization, including segmentation, deliverability, and performance tracking.
-Own end-to-end reporting of campaign metrics: revenue per campaign, CTR, deliverability, unsubscribe rate, and engagement.
-Present strategy and results to clients on a regular basis (weekly, biweekly, or monthly).
-Collaborate with design team to ensure assets align with brand identity, campaign goals, and target audience preferences.
-Oversee creative and strategic development of popups, analyzing and optimizing their performance.
Bay Leaf DigitalMarketing Account Manager
Jun. 2023 - Sep. 2024- Developed wireframes and set up a website for a client in the pre-Product Market Fit (PMF) stage, ensuring the final site aligned with approved designs and business objectives.
- Developed and executed digital marketing campaigns on Google Ads, LinkedIn Ads, Facebook Ads, and other platforms, resulting in a 10% increase in lead generation and a 35% improvement in conversion rates.
- Managed website content updates and optimization on WordPress, implementing SEO best practices to enhance organic search visibility and drive organic traffic.
- Spearheaded email marketing initiatives on HubSpot, developing and implementing a comprehensive email strategy resulting in significant increases in lead-to-customer conversion, engagement metrics, and newsletter subscriptions.
- Coordinated with off-shore teams to ensure smooth project execution, provide clear requirements, and conduct rigorous QA testing to maintain high-quality standards.
- Prepared and delivered presentations to clients, showcasing project updates, PPC metrics, budget allocation, and planned initiatives
- Developed and executed a comprehensive PPC strategy for a client in Google Ads, resulting in a notable 8% click-through rate (CTR) and achieving the Q1 goal of 1 conversion rate within the first 3 months of the campaign launch, demonstrating effective targeting and engagement despite the absence of a prior benchmark.
SVF Consulting/FreelanceMarketing Account Manager
Oct. 2022 - Jun. 2023RemoteRocketeer Media: Email/SMS Marketing Account Manager
• Manage 5+ fashion, jewelry, food equipment, and lifestyle client accounts, strategizing and executing methods to increase a significant portion of the client’s automated emails; which increased by around 10-15%
• Develop a mix of content and promotion-based campaigns depending on what the client's goals were and primary objectives (increase CTR, revenue, open rate)
• Strategize audience segmentation and flows/journeys in Klaviyo, Attentive, and Postscripts to increase overall CTR, revenue, and customer engagement while decreasing unsubscribe rate
• Present a weekly report of campaign and flow data to the CEO and identify areas of opportunities based on the previous week’s campaigns and flow KPIs
• Develop the monthly email/SMS campaign by applying appropriate copywriting to match the client’s brand voice and purpose Mojito Magazine: Social Media Marketing Manager & Graphic Designer
• Manage, develop, and oversee social media strategy, content, and calendar
• Stay on top of new and emerging industry trends, technologies, and platform advancements • Deliver campaign briefs from design and planning through to implementation and optimization
• Analysis of data across multiple tools (Ads Manager, Google Ads & Google Analytics) to report on the performance of our own media efforts and to identify new opportunities
• Own day-today optimizations and execution of campaigns across digital channels to drive maximum efficiencies and growth Wonder-e: Marketing Manager
• Work closely with the founder to conceptualize and execute advertising and marketing campaigns for clients by focusing on their brand architecture and uniqueness
• Applied creative skills to create advertisements that match the client's brand identity and marketing goals
• Researched client industries to stay up-to-date and create a host of visual works, later presenting them to clients
EvestarEmail & SMS Marketing Specialist
Jan. 2022 - Oct. 2022Miami, Florida, United States• Managed 8+ $1M fashion, retail, jewelry, and food client accounts, acting as the main point of contact while creating trusting relationships • Strategized and executed methods to maximize revenue & drive e-commerce traffic across various marketing channels (email, SMS, social media) by testing ad creatives, building landing pages and marketing campaigns, and improving customer touchpoints
• Worked across departments (development, creative, copy, media buying) to generate marketing plans (upcoming campaigns, new arrivals, launches, promotions) to enhance a customer's journey while maintaining customer voice and branding
• Strategized audience segmentation and flows/journeys (i.e.. upsell, win-back, and cross-sell flows) in Klaviyo and Attentive to increase overall customer engagement, CTR, and revenue
San Patricio MEDFLIXSocial Media Manager
Sep. 2020Remote• Analyze the company’s social media metrics and found ways to improve the viewer traffic from 500 per week to over 2,300
• Create monthly social media marketing campaigns and visual content for Facebook, Instagram and LinkedIn
• Successfully reduced the average online customer wait time from 2.5 hours to 22 minutes
• Lead analytics on social media and platform metrics tied to business metrics
• Successfully increased Facebook’s customer ratings from 2.7 to 3.5 – a 29.63% increase
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