SaksDesign Director & Creative Lead
Jul. 2023 - Apr. 2025Lead and direct a multidisciplinary creative team, including art directors, designers, editors, video editors, project managers and shoot producers, to conceptualize and execute seasonal campaigns that align with business objectives and deadlines. Oversee, manage, and mentor a team of six design managers and designers, providing clear goals, strategic direction, and constructive feedback. Develop innovative ways to express the Saks brand identity across various channels, integrating and rolling out new templates, animation, typography, and visuals while maintaining brand integrity. Establish scalable design systems with comprehensive guidelines for implementation across internal and external teams. Foster collaboration with cross-functional partners, including Marketing Strategy, Photo Art Direction, Retention, Content, Social Media, and Paid Media teams, to drive innovation and align creative execution with business strategy. Deliver strategic, consumer-driven design solutions informed by research and data insights, creating authentic and engaging customer experiences. Deliver compelling weekly status updates and presentations to senior leadership, driving alignment and progress on key initiatives. Spearheaded the design and launch of the Saks Perso initiative in 2024, introducing a personalized modular email and site experience tailored to customers’ brand affinities and shopping behaviors.