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Work Background
VARIANCEHead of Product, Data & AI
Jun. 2025Brazil, São PauloKey responsibilities and outcomes:
• Defined product strategy and priorities for AI solutions tailored to each client’s operational context
• Led the design of customer segmentation and clustering models using machine learning and AI, applied to optimize sales strategies, lead allocation and operational efficiency
• Coordinated custom solutions using AI agents, automation and analytical platforms, grounded in real operational needs
• Applied AI and analytics as decision-support and execution-enablement tools, rather than generic automation
• Established metrics, indicators and success criteria to measure operational impact, ROI and sales performance
• Supported discovery and validation through data-informed hypotheses and experimentation
• Led cross-functional alignment across product, data, engineering and business stakeholders
Alphavox Contact CenterHead of Planning & Data
Jul. 2019 - Jun. 2025Brazil, São PauloKey contributions:
• Acted as a bridge between data, operations and executive leadership, supporting commercial and operational decisions
• Led the development of customer segmentation, clustering and propensity models using machine learning techniques, applied to sales optimization, targeting strategies and operational planning
• Defined metrics, KPIs and analytical frameworks supporting corporate strategy and revenue operations
• Produced executive-level analyses, dashboards and reports used in commercial and operational decision forums
• Supported strategic planning, prioritization and efficiency initiatives through data-informed insights
• Translated complex data into clear narratives and actionable recommendations for senior stakeholders
• Leading and developing analytics, planning and control teams, fostering alignment between data, business and execution
Brenv Investimentos ImobiliáriosStructured Finance
Oct. 2013 - May. 2019Brazil, São PauloKey contributions:
• Development of financial models and cash flow projections to evaluate investment feasibility
• Scenario and sensitivity analysis to assess risk, return and trade-offs
• Support to investment structuring and capital allocation decisions
• Preparation of analytical materials and recommendations for internal and external stakeholders
• Contribution to a disciplined, data-driven approach to investment decisions
TRX RealtySenior Financial Analyst
Apr. 2012 - Sep. 2013Brazil, São PauloKey responsibilities:
• Development and maintenance of financial models and cash flow analyses
• Support in scenario and sensitivity analyses to assess financial outcomes and risks
• Analysis of financial statements and performance indicators
• Preparation of reports and analytical materials to support decision-making
• Collaboration with cross-functional teams, contributing analytical insights
TRX RealtySecuritization Analyst
Sep. 2011 - Apr. 2012São Paulo e Região, Brasil
TRX RealtyEquity Research Intern
Mar. 2011 - Sep. 2011São Paulo e Região, Brasil
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