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Work Background
Impellam GroupDigital Marketing Manager
Apr. 2024Partnering with B2B and B2C leaders to align digital marketing strategies across Bartech, Lorien, and SRG. Collaborating globally on multi-brand initiatives, including the successful launch of 12 websites in the past two years, with a focus on optimizing SEO, UX, and content performance. 🞗 Drive alignment between global teams and brand partners on digital strategy 🞗 Lead website launches and ongoing optimization to strengthen engagement 🞗 Develop reporting frameworks to track traffic, leads, and ROI 🞗 Manage HubSpot workflows, automation, and lead nurturing campaigns 🞗 Oversee vendor and ad spend tracking across multiple brands 🞗 Deliver social media campaigns, branded assets, and recruiter highlights
Impellam GroupDigital Marketing Specialist
Aug. 2023• Oversee job board/e-media management and measurement to ensure cost savings as necessary. • Understand and create content needed to support STEM brands and drive client and candidate lead generation. • As team Project Manager, participate in marketing update meetings to inform brand leaders of pending projects and up-to-date results. Stay organized, focused, and articulate to ensure efficient execution. • Work with SEO specialists to optimize global STEM content across North American brands.
Impellam GroupMarketing Associate
Mar. 2022 - Aug. 2023Remote- Oversee job board management and measurement. - Manage licenses, invoicing, and best practice meetings and documentation. - Understand the types of content needed to support the brands and drive client and candidate lead generation. - Support training and events when required. - Virtuoso Award Winner within the first year of employment.
HANDSOMECommunity and Social Strategist
Jun. 2021 - Mar. 2022Austin, Texas Metropolitan Area- Built strong relationships with business & brand partners within marketing & other cross-functional groups. - Responsible for creating the Ambassador program, driving unpaid app downloads by 30%, and increasing DAU by 60%. - Established over 30 partnerships with industry top talent to curate digital content and drive sales. - Drove innovative social media strategies across company platforms to increase app downloads by carrying out effective ad campaigns and lead-generation strategies. - Planned and managed company events from concept to completion + designed and created digital and physical marketing materials. - Works directly with cross-functional teams and department leadership to create research presentations and summaries.
Galvanize IncCommunity & Social Media Coordinator
Jan. 2019 - Jun. 2021Austin, Texas- Created campaigns that drew over 10,000+ RSVPs for virtual events and other webinars in response to COVID. - Provided community development for 200+ community members, assist directly with information and referral services, and facilitate awareness of social needs and trends within the community. - Responsible for creating, planning, and monitoring social media strategy to increase brand awareness, improve marketing efforts, and drive inbound traffic.
AnthropologiePersonal Stylist/ Visual Merchandising Assistant
Jan. 2017 - Dec. 2019Austin, Texas Area- Assisted in defining, designing, and implementing a creative visual merchandising strategy by new receipts and seasonal changes. Enhanced the aesthetic appeal of window displays, walkways, counters, and in-store displays. - Curated styling options for clients by combining different styles of apparel. - Assisted lead stylist and worked with an assigned team in a helpful manner. - Executed merchandising and floor moves based on seasonal changes, business needs, and trends. - Updated/maintained mannequin and form styling as directed by new receipts and seasonal changes.
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